Agustin Putri Rahayu
Mulawarman University

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TikTok Content Analysis for Strengthening Stunting PreventionEducation Systems Agustin Putri Rahayu; Rea Ariyanti; Eka Putri Rahayu; Muhamad Zakki Saefurrohim
Mulawarman International Conference on Tropical Public Health Vol. 2 No. 2 (2025): The 4th MICTOPH
Publisher : Faculty of Public Health Mulawarman University, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Background : Stunting presents significant public health challenges requiring comprehensive prevention strategies. Digital health education has emerged as an effective approach to strengthen health systems and community engagement. TikTok, as a widely accessible social media platform, offers potential for delivering evidence-based stunting prevention education. Objective : This study analyzes stunting education content on TikTok to provide recommendations for optimizing digital health communication strategies in achieving SDGs. Research Methods/ Implementation Methods : Content analysis was conducted on TikTok videos with #preventstunting hashtag posted within six months. The analysis examined 50 highest- engagement videos (final dataset) and identified top 10 most popular videos. Systematic coding analyzed video attributes (duration, music, text display, posting age), audience responses, target demographics, creator backgrounds, and content characteristics (message types, information density, sentiment). Results : Final dataset characteristics revealed optimal attributes: 16-60 second duration, TikTok music integration, explanatory text overlays, 31-90 days posting history, general public targeting, and diverse creator backgrounds. Top 10 popular videos showed similar patterns with extended posting duration (90-180 days), healthcare professional involvement, and multi-sentiment approaches (empathy, humor, fear). Prevention-focused messages with 1-2 key information points generated highest engagement. Recommended video framework includes 60-second duration, music and subtitle integration, active audience interaction, multi-sectoral creators, prevention messaging with 1- 2 focal points, and strategic sentiment use. Creativity, quality, and simplicity emerged as critical engagement factors. Conclusion/Lesson Learned : TikTok demonstrates significant potential for strengthening health system communication strategies in stunting prevention education. Video characteristics substantially influence audience engagement, with simple, informative, and creative content generating optimal responses. This digital platform can enhance health promotion accessibility and reach, contributing to SDG achievement through innovative community-level interventions.
Social Support and Iron Tablet Supplementation in Adolescents: A Literature Review Alma Feriyanti; Agustin Putri Rahayu
Panakeia Journal of Epidemiology Vol. 1 No. 1 (2024): PANAKEIA
Publisher : Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/panakeia.v1i1.2108

Abstract

Low adherence to consuming iron supplements among adolescent girls increased their risk of anemia. The prevalence of anemia among adolescents in Indonesia rose from 6.90% to 32.0%. The aim of this study was to examine the relationship between social support and the consumption of iron supplements among adolescent girls in Indonesia. The method used in this article was a literature review, based on articles obtained from the online database Google Scholar. The selected research articles met the inclusion and exclusion criteria established by the authors.The inclusion criteria for the literature review were: a quantitative research approach, full-text availability, study location in Indonesia, and articles published between 2020 and 2024. The exclusion criteria were studies targeting populations other than adolescent girls. A total of 15 articles related to social support and adherence to iron supplementation among adolescents were identified.The results of this review showed that social support including school support, friends, family support, and healthcare worker support was correlated with adherence to iron tablet supplementation among adolescent girls. The conclusion was that social support significantly impacted the improvement of adherence to iron tablet supplementation among adolescent girls.
Instagram Live Interactive Features as a Cutting-Edge Health Communication Tool Examining Literature Review Agustin Putri Rahayu; Alma Feriyanti
Panakeia Journal of Epidemiology Vol. 1 No. 1 (2024): PANAKEIA
Publisher : Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/panakeia.v1i1.2116

Abstract

The digital transformation of health communication has experienced a period of accelerated growth, with social media platforms such as Instagram Live emerging as a particularly innovative feature in the field of health promotion. The objective of the research was to examine health communication strategies based on Instagram Live. The PRISMA literature review methodology, conducted from 2020 to 2024, revealed comprehensive strategies for effective health communication on Instagram Live. These strategies included an optimal duration of 20 to 60 minutes, the selection of attractive and competent moderators and health professionals, the presentation of health topics in alignment with trending issues, the use of clear and research-based content, visually appealing presentations, the archiving of Instagram Live sessions as reels, and the creation of emotional communication spaces through storytelling approaches and strategic hashtag usage. These strategies significantly enhanced health literacy and reduced information disparities in society.
Representation of KRIS Policy in Indonesian Online Media Reporting: A Qualitative Content Analysis Study of 2025 Pre-Implementation Eka Putri Rahayu; Agustin Putri Rahayu; Rea Ariyanti
Panakeia Journal of Epidemiology Vol. 2 No. 1 (2025): Panakeia Journal of Epidemiology
Publisher : Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/panakeia.v2i1.3076

Abstract

The JKN standard inpatient class (KRIS) policy provides significant benefits for the Indonesian people, however, the implementation of KRIS in hospitals is a complex process and there are still many challenges that must be faced in the KRIS implementation plan. The determination of the KRIS policy based on Government Regulation Number 47 of 2021 concerning the Implementation of the Hospital Sector Article 84 letter b, will be implemented no later than January 1, 2023. However, the implementation of the BPJS Kesehatan KRIS has been postponed until January 1, 2025 so that hospitals can prepare the 12 standards that must be met when the KRIS service is officially opened in all hospitals in Indonesia. This research is expected explore on how is the pre-implementation policy of KRIS in Indonesia through Indonesian online news portals. This study used a qualitative analysis approach to online news portal content that aims to explain the KRIS policy in Indonesia. The sample of this study is national online media news about the KRIS policy published between January - May 2025. The researcher used the keyword "KRIS" and searched four (4) online news portals. MAXQDA software was also used as a data analysis tool in this study. The features used include Word Cloud and word frequency to understand the main concept. The results show that there are 7 dominant topics in the coverage of well-known online media in Indonesia related to the KRIS policy in Indonesia. The topic of KRIS policy challenges in Indonesia is the most dominant topic with 33 quotes (31%).
Balancing Medical Knowledge with Behavioral Strategies: Content Characteristics of High-Performing Pediatric Diabetes Videos on Indonesian TikTok Agustin Putri Rahayu; Eka Putri Rahayu; Rea Ariyanti
Panakeia Journal of Epidemiology Vol. 2 No. 1 (2025): Panakeia Journal of Epidemiology
Publisher : Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/panakeia.v2i1.3092

Abstract

Pediatric diabetes has become rapidly growing, with epidemiological projections indicating that nearly half of children with type 1 diabetes remained undiagnosed globally, while type 2 diabetes prevalence among youth increased more markedly than type 1 diabetes in several regions. This research aimed to conduct a comprehensive content analysis of the fifteen most highly engaged pediatric diabetes educational videos on TikTok within the Indonesian digital landscape over the past six months. The research method employed a quantitative content analysis design conducted on May 28, 2025, analyzing TikTok content using the keyword "diabetes anak" within the Indonesian digital domain. Results showed that documentary content dominated (93.3%), with "Foundational Medical Knowledge" and "Behavioral Health Management" each appearing in 66.7% of videos, while "Optimistic Messaging" and "Self-Efficacy Enhancement" were each present in 60% of content. Word cloud analysis revealed that practical diabetes management terminology such as "insulin," "diabetes," "makanan" (food), and "anak-anak" (children) dominated transcripts. Successful pediatric diabetes educational content on TikTok combined medical accuracy with authentic narratives and empowerment-focused messaging to achieve optimal audience engagement. Keywords: pediatric diabetes, TikTok, content analysis, digital health education