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All Journal Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Journal of Ekonomics, Finance, and Management Studies Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Jurnal Pengabdian Kepada Masyarakat Indonesia
Ariati Anomsari
Universitas Dian Nuswantoro
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Public Health Social Sciences

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Dari Ladang ke Layar Kaca: Pemberdayaan Technopreneurship pada UMKM Erawadee dan Bee Farm Thailand Menuju Industri Digital Mahmud Mahmud; Aulia Nurul Hidayah; Ariati Anomsari; Febrianur Ibnu Fitroh Sukono Putra; Tubagus Achmad Darodjat
Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Vol. 5 No. 1 (2025): April : Jurnal Pengabdian Kepada Masyarakat Indonesia (JPKMI)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkmi.v5i1.7386

Abstract

Transformasi digital telah membuka peluang besar bagi pelaku usaha mikro, kecil, dan menengah (UMKM) untuk memperluas jangkauan pasar dan meningkatkan efisiensi operasional melalui technopreneurship. Kegiatan pengabdian ini bertujuan untuk memberdayakan UMKM agrobisnis Erawadee dan Bee Farm di Thailand agar mampu beradaptasi dan berkembang dalam ekosistem digital. Pendekatan yang digunakan melibatkan pelatihan intensif mengenai pemanfaatan teknologi digital dalam kewirausahaan, termasuk penguatan pola pikir kewirausahaan digital, identifikasi peluang berbasis data, strategi pemasaran digital, serta optimalisasi platform daring sebagai kanal distribusi. Meskipun prinsip dasar kewirausahaan tetap relevan, kewirausahaan digital menuntut pelaku usaha untuk terhubung secara aktif dengan masyarakat digital serta mampu mengelola dan mengombinasikan berbagai sumber daya digital seperti data terbuka, konten daring, layanan cloud, dan kontribusi komunitas. Hasil kegiatan menunjukkan bahwa pelatihan technopreneurship secara signifikan meningkatkan pemahaman dan kesiapan digital para pelaku UMKM, serta membuka potensi kolaborasi lintas platform yang lebih luas. Dengan demikian, kegiatan ini menjadi langkah strategis dalam meminimalisir hambatan kewirausahaan sekaligus mendorong UMKM menuju industri digital yang lebih adaptif dan kompetitif.
Peran Struktur Modal dan Likuiditas terhadap Nilai Perusahaan dengan Profitabilitas sebagai Variabel Intervening pada Sektor Transportasi Fina Putri Handayani; Ariati Anomsari; Agus Prayitno; Suhita Whini Setyahuni
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 6 No. 2 (2026): Juli : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v6i2.11033

Abstract

The objective of this study is to evaluate the impact of capital structure (DER) and liquidity (CR) on company value (PBV) in the transportation sector listed on the Indonesian Stock Exchange (IDX) during the period 2019-2024 and to analyze the role of return on assets (ROA) as a mediating variable. This study used panel data regression analysis using EViews 13 software. The study population consisted of 62 companies in the transportation sector whose shares are listed on the Indonesian Stock Exchange. The sample consisted of 26 companies selected through purposive sampling. The study period was 2019-2024. This study demonstrates that DER and CR have no effect on ROA. Furthermore, it found that DER and CR significantly affect PBV, while ROA has no effect. Sobel testing also showed that ROA does not mediate the impact of DER and CR on PBV. The novelty of this study lies in its finding that profit does not play a mediating role between financial structure and liquidity that affects a company’s market value. The study results indicate that financial structure and liquidity management play a more significant role than profit in increasing company value in the transportation sector. Therefore, these may be key factors for managers and investors in making financial decisions.
User Generated Content, Firm Generated Content, Celebrity endorser terhadap Kepercayaan Merek pada overclaim Serum Azarine di TikTok Vivi Gusfiani; Diana Aqmala; Ariati Anomsari; Rudi Kurniawan
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 8 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i8.8116

Abstract

This study aims to analyse the influence of User generated content (UGC), Firm generated content (FGC), and Celebrity endorser on brand trust with a case study of Azarine's OVERCLAIM Serum product on the TikTok platform. TikTok, as a social media with rapid growth, is a strategic place for companies to utilise creative content so that it can influence brand trust. The research method used is quantitative method. The population of this study were TikTok users and users of Azarine Niacinamide 10% + Dipotassium Glycyrrhizate Glorious Serum products. The sample used was 100 respondents. The sample technique used was purposive sampling which was obtained from distributing online questionnaires. The type of data used are primary and secondary data. The data collected will be analysed through IBM SPSS version 25.0. The results showed that user generated content has a positive and significant effect on brand trust, firm generated content has a significant positive effect on brand trust, and celebrity endorsers have a significant positive effect on brand trust.
Peran Brand Trust dalam Memediasi Dampak Brand Image, Electronic Word of Mouth, dan Influencer terhadap Purchase Desicion Sunscreen Facetology Nayla Salsabila Putri Arshinta; Piji Pakarti; Ariati Anomsari; Tito Aditya Perdana
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 8 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i8.8853

Abstract

This study analyzes the role of brand trust in mediating the influence of brand image, electronic word of mouth, and influencer on the purchase decision of Facetology products in Semarang. Using a quantitative approach, this study involved 149 Facetology consumers as respondents selected through purposive sampling. The results showed that brand image, electronic word of mouth, and influencer had a positive and significant effect on brand trust and purchase decision. Brand trust was also proven to have a positive and significant effect on purchase decision with the strongest influence compared to other variables. In addition, brand trust effectively mediated the relationship between the third independent variable on purchase decision. This study reveals Facetology's success in addressing the "comedogenic" issue through clarification based on scientific evidence, which strengthens brand image and builds consumer trust. These findings emphasize the importance of building and maintaining brand trust as a strategic asset in the beauty industry, especially in the digital era with a variety of product choices and information sources available.
Eksplorasi Peran Mediasi Pembelian Impulsif pada Pengaruh Persepsi Harga, Fear Of Missing Out (FOMO), dan Literasi Keuangan terhadap Pengelolaan Keuangan Generasi Z User Tiktok Shop Nadya Febrianti Prayogi; Ariati Anomsari; Almira Santi Samasta; Suhita Whini Setyahuni
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 8 No. 3 (2026): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v8i3.11319

Abstract

This study explores the mediating role of impulsive buying on the influence of price perception, Fear Of Missing Out (FOMO), and financial literacy on the financial management of Gen Z TikTok Shop Users at Dian Nuswantoro University. With the results of a descriptive quantitative approach of 122 respondents, using non-probability sampling techniques specifically purposive sampling and snowball sampling, it was found that price perception and FOMO were proven to have a significant positive effect and thus play a strong role in increasing impulsive behavior. Conversely, financial literacy had a significant negative effect, low financial literacy encouraged unplanned spending to increase. Impulsive buying was proven to mediate the relationship between the influence of price perception, Fear Of Missing Out (FOMO), and financial literacy on individual financial management. The results of the study support the need for the reach of objects and variables related to the financial management of the younger generation on various digital platforms.
Faktor-Faktor Penentu Minat Generasi Z dalam Penggunaan Buy Now Paylater pada Mahasiswa Universitas Dian Nuswantoro Semarang Tharisya Alvita Cahyarani; Vicky Oktavia; Ariati Anomsari; Almira Santi Samasta
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 7 No. 3 (2026): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v7i3.11115

Abstract

This study aims to identify the factors influencing the interest of Universitas Dian Nuswantoro students in using Buy Now Pay Later (Paylater) services. The research focuses on three aspects: Perceived Ease of Use, Functional Financial Needs, and Hedonistic Lifestyle. The method employed is descriptive quantitative research with a survey approach. The study involved 160 students who had previously used Paylater services. The collected data were analyzed using SmartPLS 4 software, examining validity, reliability, and structural model tests. The results indicate that Hedonistic Lifestyle positively and significantly affects the intention to use Paylater, followed by Functional Financial Needs, which also have a significant influence. Meanwhile, Perceived Ease of Use does not have a significant effect, as young people, particularly Generation Z, are already very familiar with various digital applications, making operational ease not a primary factor. The study concludes that students’ interest in using Paylater is more influenced by their consumption patterns and financial needs rather than the technical aspects of the system. Based on these findings, several recommendations are offered: to enhance education on the responsible use of Paylater services and to provide clear information about the services so that users can manage their expenses more effectively.
Co-Authors Agus Prayitno Almira Santi Samasta Aulia Nurul Hidayah Diana Aqmala Febrianur Ibnu Fitroh Sukono Putra Fina Putri Handayani Mahmud Mahmud Nadya Febrianti Prayogi Nayla Salsabila Putri Arshinta Perdana, Tito Aditya Piji Pakarti Rudi Kurniawan Suhita Whini Setyahuni Tharisya Alvita Cahyarani Tubagus Achmad Darodjat Vicky Oktavia Vivi Gusfiani