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All Journal Outline Journal of Management and Accounting Outline Journal of Economic Studies International Journal for Advanced Research
Amril
Institut Bisnis dan Komputer Indonesia
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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 1 
The Role of MSMEs In Reducing Unemployment Rate: Case Study in Langkat District Hilma Harmen; Aprilda Yanti; Arisman Parhusip; Sienny; Amril
Outline Journal of Economic Studies Vol. 4 No. 2: April-September 2025
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/pfzhg060

Abstract

This study aims to analyze the role of Micro, Small, and Medium Enterprises (MSMEs) in reducing the unemployment rate in Langkat Regency. MSMEs have long been considered a sector that is able to absorb a large number of workers, especially in areas with minimal large-scale industrial investment. This study uses a quantitative approach with a survey method of 100 MSME actors in 10 sub-districts. The variables studied include the number of MSMEs, government support, access to capital, and unemployment rates. Data were analyzed using multiple linear regression, validity tests, reliability tests, and classical assumption tests. The results of the study indicate that the number of MSMEs has a significant and negative effect on the unemployment rate, meaning that an increase in the number of MSMEs can reduce unemployment in Langkat Regency. Meanwhile, the variables of government support and access to capital do not have a significant effect. These findings indicate the need for strengthening more targeted policies in supporting MSMEs, either through financing, training, or regulations that facilitate the growth of small businesses. Thus, MSMEs have proven to have great potential as a strategic solution in overcoming unemployment at the local level.
Analysis of Marketing Management Strategy and Economic Factors on MSME Sales Growth: Multiple Regression Analysis Amril; Muammar Rinaldi; Richna Handriyani; Rifqah Harahap; Hilma Harmen
Outline Journal of Economic Studies Vol. 4 No. 2: April-September 2025
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/b7979z82

Abstract

This study aims to examine the influence of marketing management strategies and economic factors on the sales growth of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia using multiple regression analysis. The variables analyzed include product strategy, pricing, promotion, distribution, inflation, interest rates, and per capita income. Data were collected through interviews, observations, and document analysis involving selected MSME owners and relevant secondary sources. The results reveal that all variables have a significant impact on sales growth, with per capita income and promotional strategies showing the strongest influence. The analysis also indicates that internal business strategies, when aligned with favorable macroeconomic conditions, contribute to consistent sales increases. Additionally, the adoption of digital marketing tools and improved access to financial resources have strengthened MSMEs' competitiveness in the marketplace. The study underscores the importance of a holistic approach that integrates both marketing strategies and economic trend monitoring for sustainable MSME growth. These findings offer practical implications for policymakers and business owners in designing strategies that support MSME development in dynamic economic environments. Further research is recommended to include a broader sample and explore sector-specific trends for deeper insights.
Implementation of an Effective Daily Activity Schedule to Improve Student Time Management Lambok Manurung; Amril; Irma Herliza Rizki; Nur Yasmin
International Journal For Advanced Research Vol. 1 No. 1: June 2024
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/cv5bp910

Abstract

Optimizing time management is an important aspect in the lives of students in Islamic boarding schools, where good time management can improve the quality of learning, worship, and student welfare. This service aims to improve students' time management through the implementation of an effective daily activity schedule. Through initial observations, it was found that many students had difficulty in managing their time in a structured manner. Therefore, this activity involved compiling a daily activity schedule that included time for studying, worship, rest, and social activities. The implementation of the schedule was carried out for one month and was evaluated through interviews and observations. The results showed that students felt more disciplined, organized, and had more optimal time to study and rest. However, several improvements related to the duration of rest and flexibility of study time still need to be made. Overall, the implementation of a daily activity schedule has proven effective in helping students optimize their time management in Islamic boarding schools.
Digital Literacy Economy: Cost-Benefit Analysis of Up-skilling HR Investment in Facing Technology Operational Cost Efficiency Arisma Parhusip; Amril
Outline Journal of Management and Accounting Vol. 5 No. 1 (2026): June
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/gn0vpk63

Abstract

  This research investigated the economic impact of digital literacy up-skilling on operational technology cost efficiency within the service sector. The study addressed the digital paradox where high technology investments failed to yield expected productivity due to insufficient employee competency. A mixed-methods approach was utilized, incorporating Cost-Benefit Analysis and longitudinal data from fifteen companies in Medan between 2024 and 2025. Data were gathered through internal accounting reports and productivity surveys to measure the transition before and after training interventions. The analysis revealed that average digital literacy scores improved significantly from 58.4 to 82.1. Consequently, these improvements led to an 18.2% reduction in monthly maintenance costs by minimizing human errors and reducing dependency on external consultants. The calculated Human Capital Return on Investment reached 3.24, indicating that every unit of investment in digital training generated triple the value in operational savings. Statistical tests confirmed a significant negative correlation between up-skilling investment and operational waste. The study concluded that human resource development functioned as a strategic financial investment rather than a mere operational expense. These findings provided a framework for managers to integrate human resource management with accounting metrics to enhance corporate profitability in the digital era.
Co-Authors Aprilda Yanti Arisma Parhusip Arisman Parhusip Hilma Harmen Irma Herliza Rizki Lambok Manurung Muammar Rinaldi Nur Yasmin Richna Handriyani Rifqah Harahap Sienny