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All Journal KOMIK (Konferensi Nasional Teknologi Informasi dan Komputer) Servis : Jurnal Pengabdian dan Layanan kepada Masyarakat Marsipature Hutanabe: Jurnal Pengabdian Kepada Masyarakat Journal of Economics, Management and Accounting (JEMA) EBISMA: Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi
Nurin Natiqoh Lubis
Universitas Budi Darma
Religion Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Other

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Meningkatkan Kemampuan Komunikasi Horizontal Melalui Media Virtual Pasca Pandemi Covid-19 Guru SMP Bersinar Selambo, Provinsi Sumatera Utara Ikwan Lubis; A.M Hatuaon Sihite; Maringan Sianturi; Nurin Natiqoh Lubis
Marsipature Hutanabe: Jurnal Pengabdian Kepada Masyarakat Vol. 1 No. 02 (2024): Marsipature Hutanabe: Jurnal Pengabdian Kepada Masyarakat
Publisher : CV. Devi Tara Innovations

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Abstract

The Covid-19 pandemic has brought significant changes in various aspects of life, including in the way of communicating in an educational environment. Teachers at SMP Bersinar Selambo, North Sumatra Province, are faced with the challenge of maintaining effective horizontal communication amid the transition from face-to-face communication to virtual media. This community service program aims to improve horizontal communication skills between teachers through the use of virtual media after the Covid-19 pandemic. This activity was carried out by providing training and mentoring to teachers regarding the use of various virtual communication platforms, such as video conferencing applications and online collaboration tools. Through a participatory approach, the program also identifies the barriers teachers face in adapting to new technologies and offers solutions to improve their digital skills. The results of this program show a significant improvement in communication and collaboration skills between teachers, as well as a decrease in barriers to the use of communication technology. The conclusion of this community service activity is that improving digital skills and understanding of virtual media effectively supports better horizontal communication among SMP Bersinar Selambo teachers. This program is expected to be a model for other schools facing similar challenges, as well as contribute to creating an adaptive and collaborative educational environment in the digital era.
The Effect of Standard Operating Procedures (SOPs), Supervision, and Information Technology on Employee Performance at JNE Outbound Unit Medan Main Branch Ikwan Lubis; A.M Hatuaon Sihite; Maringan Sianturi; Nurin Natiqoh Lubis
Journal of Economics, Management and Accounting (JEMA) Vol. 1 No. 01 (2023): Journal of Economics, Management and Accounting (JEMA)
Publisher : Devitara Innovations

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Abstract

JNE is the largest logistics company in Indonesia, this company is a freight forwarding service company both domestically and abroad. In the business process, JNE has an Outbound unit that is responsible for receiving goods from Sales Counter Official (SCO) agents and branch offices, processing, checking, packaging, and transporting goods to the appropriate destination. The purpose of this study is to determine the influence of Standard Operating Procedures (SOPs), supervision, and Information Technology on Employee Performance in the operational management of the JNE Outbound unit of the Medan Main Branch. This study uses the Descriptive Qualitative method in identifying problems. The results in this study state that SOPs have a significant effect on Employee Performance because they are an important part of the smooth work process for employees, Supervision and Information Technology also have a significant effect on Employee Performance. Supervision ensures that employees work in accordance with SOPs and achieve previously set work targets, and the use of Information Technology in the work process will increase the efficiency and effectiveness of work.
The Influence of Product Quality and Promotion on Tofu Sales Decisions in Dalu 10B Village MSMEs A.M Hatuaon Sihite; Ikwan Lubis; Maringan Sianturi; Nurin Natiqoh Lubis
Journal of Economics, Management and Accounting (JEMA) Vol. 1 No. 01 (2023): Journal of Economics, Management and Accounting (JEMA)
Publisher : Devitara Innovations

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Abstract

Dalu 10B Village is the name of an area in Tanjung Morawa District, Deli Serdang Regency. The residents of Dalu Sepuluh B village consist of various tribes such as Javanese, Malay, Batak, Mandailing, Javanese, Banten and also other tribes. The religions are also different such as Islam, Hinduism, and Christianity. The majority of the residents of Dalu Sepuluh B are Muslims. In Hamlets I, II, III, IV, V, VI, VII, VIII, IX and X in Dalu Sepuluh B, the majority of the population is Javanese, namely the indigenous tribe of Dalu Sepuluh B Village. In Law Number 6 of 2014 concerning Villages, it is stated that a village is a legal unit that has territorial boundaries that have the authority to regulate and manage government affairs, the interests of the local community based on community initiatives, rights of origin and/or traditional rights that are recognized and respected in the government system of the Unitary State of the Republic of Indonesia. Product quality is the ability of a product to carry out its functions including, durability, reliability, accuracy, ease of operation and repair, and other valuable attributes. Marwanto (2015) in (Cardia et al., 2019) states that product quality is the overall characteristics and properties of goods and services that affect the ability to meet stated and implied needs and desires. Promotion is a variable in the marketing mix that is important for companies to carry out in marketing their products or services. Promotion is a one-way flow of information or persuasion created to direct a person or organization to an action that creates an exchange in marketing. Promotional factors can influence consumer behavior and thinking in making buying decisions. With promotion, it can change a person's mind from being previously not interested in a product to being interested in a product and trying the product so that consumers make a purchase. Based on the results of the research that has been carried out, product quality has a very significant effect on increasing the sales of Tofu products in Dalu 10B Village because quality can determine the increase in consumer satisfaction. Promotions also need to be considered and carried out, whether it is using Facebook, Instagram WA and others to increase sales to run the alignment of product quality so that it causes an increase in consumer customers. Quality and promotion must be carried out simultaneously for the sake of increasing sales because it is not done only one of them. Because both are very influential in increasing sales, both promotions that can cause an increase in consumers and quality that affects consumer satisfaction significantly.
Empowerment of Food MSMEs Based on Local Wisdom in Ladang Bambu Village A M Hatuaon Sihite; Ikwan Lubis; Maringan Sianturi; Nurin Natiqoh Lubis
Journal of Economics, Management and Accounting (JEMA) Vol. 2 No. 01 (2024): Journal of Economics, Management and Accounting (JEMA)
Publisher : Devitara Innovations

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Abstract

Empowering Micro, Small, and Medium Enterprises (MSMEs) based on local wisdom plays a crucial role in improving the local economy while preserving regional culture. This study aims to analyze the empowerment strategies of local wisdom-based food MSMEs in Ladang Bambu Village. The method used involves a participatory approach through training, mentoring, and market access strengthening. The results indicate that the preservation of traditional recipes, the use of local ingredients, and attractive packaging are key to success. Furthermore, collaboration with the government and private institutions is essential to provide support in terms of facilities, technology, and marketing. In conclusion, empowering MSMEs based on local wisdom not only improves community welfare but also preserves local cultural identity. The implementation of MSME empowerment strategies for food-based local wisdom in Ladang Bambu Village plays an important role in boosting the local economy while preserving culture through local food products. The research method employed in this study is a qualitative approach, with data collection techniques including interviews, observations, and literature studies. The findings show that the potential for local wisdom-based food in Ladang Bambu Village can be developed through business management training, product innovation, digital marketing, and increased access to capital. The main challenges faced are limited knowledge of technology, limited market access, and a lack of understanding of business management. Therefore, collaboration between the government, MSME actors, and the community is necessary to create an ecosystem that supports the sustainability of local wisdom-based enterprises.
Pengaruh Kualitas Dan Bahan Baku Terhadap Tekstur Dan Rasa Donat Pada UMKM Donat Di Desa Naga Timbul A M Hatuaon Sihite; Maringan Sianturi; Nurin Natiqoh Lubis
EBISMA : Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi Vol. 1 No. 02 (2025): EBISMA: Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi
Publisher : EBISMA : Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi

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Abstract

This study aims to examine the influence of raw material quality on the texture and taste of donuts produced by the Donut MSME in Naga Timbul Village. This MSME faces challenges in producing donuts with a soft texture and delicious taste due to inconsistencies in raw materials and limited production equipment. The lack of understanding regarding the relationship between raw material quality and the final product further exacerbates this issue. This study employs a qualitative method with data collection techniques including interviews with MSME owners and employees, observations of the production process, and analysis of the raw materials used. This approach was chosen due to the MSME’s limited laboratory equipment, making the analysis more descriptive and based on firsthand experiences of business actors. The results show that the quality of raw materials significantly affects the texture and taste of donuts. High-quality raw materials, such as fresh wheat flour and other premium ingredients, produce donuts with a softer texture and better taste. Conversely, lower-quality raw materials result in harder-textured donuts with a less appealing taste. This study provides recommendations for MSMEs to pay more attention to raw material selection to improve product quality without relying on advanced equipment.
OPTIMALISASI PENGGUNAAN BAHASA INDONESIA DALAM DIGITALISASI ADMINISTRASI DI DESA NAGA TIMBUL Arini Vika Sari; Sofyan Pariyasto; Nurin Natiqoh Lubis; Ikwan Lubis; A M Hatuaon Sihite; Ridwan syahputra; Rachel Yoan Katherin Putri br. Siahaan
Servis : Jurnal Pengabdian dan Layanan kepada Masyarakat Vol. 4 No. 2 (2026): Juni
Publisher : CV. Nature Creative Innovation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58641/servis.v4i2.222

Abstract

Kualitas bahasa dalam dokumen administrasi pemerintahan desa merupakan indikator penting profesionalisme dan tata kelola publik yang akuntabel. Namun, berbagai temuan menunjukkan bahwa dokumen resmi di tingkat desa masih mengandung kesalahan ejaan, ketidaktepatan diksi, serta struktur kalimat yang kurang efektif. Kondisi ini berpotensi menimbulkan ambiguitas informasi dan memengaruhi kredibilitas institusi, terlebih dalam konteks digitalisasi administrasi desa. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kompetensi aparatur Desa Naga Timbul dalam penggunaan bahasa Indonesia baku sesuai Ejaan Yang Disempurnakan (EYD) dalam penyusunan dokumen administratif. Metode pelaksanaan meliputi tahap identifikasi kebutuhan, perencanaan materi, sosialisasi kaidah kebahasaan, diskusi partisipatif, serta praktik langsung revisi dokumen. Hasil kegiatan menunjukkan peningkatan pemahaman aparatur terhadap prinsip penggunaan ejaan, pemilihan istilah formal, dan penyusunan kalimat efektif dalam dokumen resmi. Selain itu, kegiatan ini menumbuhkan kesadaran bahwa ketepatan bahasa merupakan bagian integral dari peningkatan kualitas pelayanan publik dan kesiapan menghadapi transformasi digital pemerintahan desa. Dengan demikian, penguatan literasi kebahasaan aparatur desa menjadi langkah strategis dalam mendukung administrasi yang profesional, transparan, dan responsif terhadap perkembangan teknologi informasi.
Empowering Local Wisdom-Based Food Micro, Small, and Medium Enterprises (MSMEs) to Enhance Business Competitiveness in Ladang Bambu Village, Medan Tuntungan District, Indonesia A M Hatuaon Sihite; Ikwan Lubis; Nurin Natiqoh Lubis; Maringan Sianturi
Journal of Economics, Management and Accounting (JEMA) Vol. 3 No. 02 (2026): Journal of Economics, Management and Accounting (JEMA)
Publisher : Devitara Innovations

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65990/vawvbe97

Abstract

Local wisdom-based Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in promoting local economic growth while preserving cultural heritage. This study aims to analyze the current condition of local food-based MSMEs, identify the challenges faced by business actors, and formulate empowerment strategies to improve their competitiveness in Ladang Bambu Village, Medan Tuntungan District. This research employed a qualitative approach using a case study method. Data were collected through observations, in-depth interviews, and documentation involving MSME owners, village officials, and related stakeholders. Data were analyzed descriptively through data reduction, data presentation, and conclusion drawing. The findings indicate that local wisdom-based food MSMEs possess significant development potential through the utilization of local raw materials and the preservation of traditional culinary products. However, several obstacles remain, including limited managerial capabilities, low product innovation, inadequate digital marketing skills, and restricted access to business financing. Recommended empowerment strategies include entrepreneurship training, business management mentoring, product and packaging innovation, utilization of digital technology for marketing, and strengthening collaboration among local governments, higher education institutions, and MSME actors. The implementation of these strategies is expected to enhance MSME competitiveness, expand market access, increase community income, and preserve local wisdom as a valuable cultural identity.
Empowerment of Food MSMEs Based on Local Wisdom in Ladang Bambu Village A M Hatuaon Sihite; Ikwan Lubis; Maringan Sianturi; Nurin Natiqoh Lubis
Journal of Economics, Management and Accounting (JEMA) Vol. 2 No. 01 (2024): Journal of Economics, Management and Accounting (JEMA)
Publisher : Devitara Innovations

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Empowering Micro, Small, and Medium Enterprises (MSMEs) based on local wisdom plays a crucial role in improving the local economy while preserving regional culture. This study aims to analyze the empowerment strategies of local wisdom-based food MSMEs in Ladang Bambu Village. The method used involves a participatory approach through training, mentoring, and market access strengthening. The results indicate that the preservation of traditional recipes, the use of local ingredients, and attractive packaging are key to success. Furthermore, collaboration with the government and private institutions is essential to provide support in terms of facilities, technology, and marketing. In conclusion, empowering MSMEs based on local wisdom not only improves community welfare but also preserves local cultural identity. The implementation of MSME empowerment strategies for food-based local wisdom in Ladang Bambu Village plays an important role in boosting the local economy while preserving culture through local food products. The research method employed in this study is a qualitative approach, with data collection techniques including interviews, observations, and literature studies. The findings show that the potential for local wisdom-based food in Ladang Bambu Village can be developed through business management training, product innovation, digital marketing, and increased access to capital. The main challenges faced are limited knowledge of technology, limited market access, and a lack of understanding of business management. Therefore, collaboration between the government, MSME actors, and the community is necessary to create an ecosystem that supports the sustainability of local wisdom-based enterprises.
Penerapan Algoritma FIFO (First In First Out) dalam Simulasi Antrean Wahana Go-Cart Rofiqli Bahri; Nurin Natiqoh Lubis
KOMIK (Konferensi Nasional Teknologi Informasi dan Komputer) Vol. 9 No. 1 (2025): AI dan Teknologi Cerdas: Pilar Ekosistem Digital Berkelanjutan dalam Meningkatk
Publisher : Universitas Budi Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30865/komik.v9i1.9570

Abstract

Industri rekreasi yang terus bertumbuh menuntut pengelolaan operasional wahana yang semakin presisi, terutama pada layanan pengunjung. Pada wahana go-cart, fluktuasi kedatangan (jam puncak, akhir pekan, musim libur) berhadapan dengan kapasitas layanan yang dibatasi jumlah kart, kapasitas lintasan, durasi sesi, serta prosedur keselamatan, sehingga berpotensi menimbulkan antrean dan penurunan pengalaman pelanggan. Penelitian ini memanfaatkan teori antrean untuk mengukur kinerja melalui indikator panjang antrean, waktu tunggu, waktu dalam sistem, utilisasi, dan throughput, serta menggunakan Hukum Little sebagai relasi validasi. Karena karakteristik go-cart cenderung berbasis sesi, memiliki waktu persiapan, variasi durasi, dan pembatasan jumlah kart di lintasan, pendekatan analitik sederhana sering tidak memadai. Oleh sebab itu, dibangun model simulasi kejadian-diskrit berbasis disiplin layanan FIFO untuk merepresentasikan proses layanan secara realistis dan melakukan what-if analysis terhadap skenario perbaikan, seperti penambahan kart, penyesuaian jadwal sesi, dan pengurangan jeda. Hasil penelitian diharapkan memberikan rekomendasi operasional berbasis data bagi manajemen serta kontribusi akademik berupa integrasi FIFO, teori antrean, dan simulasi pada layanan rekreasi yang capacity-constrained dan berbasis sesi.
Co-Authors A M Hatuaon Sihite A.M Hatuaon Sihite Arini Vika Sari Ikwan Lubis Maringan Sianturi Rachel Yoan Katherin Putri br. Siahaan Ridwan syahputra Rofiqli Bahri Sofyan Pariyasto