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All Journal Marsipature Hutanabe: Jurnal Pengabdian Kepada Masyarakat
Monang Juanda Tua Sihombing
STMIK Mulia Darma
Humanities Computer Science & IT Economics, Econometrics & Finance Electrical & Electronics Engineering Languange, Linguistic, Communication & Media

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Digitalisasi UMKM: Membantu Usaha Kecil Menggunakan Teknologi (Studi Kasus: Desa Melati 2) Muhammad Iqbal Panjaitan; Denni M Rajagukguk; Mamed Rofendi Manalu; Monang Juanda Tua Sihombing
Marsipature Hutanabe: Jurnal Pengabdian Kepada Masyarakat Vol. 1 No. 02 (2024): Marsipature Hutanabe: Jurnal Pengabdian Kepada Masyarakat
Publisher : CV. Devi Tara Innovations

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Abstract

The community service program entitled "Digitalization of MSMEs: Helping Small Businesses Use Technology" aims to increase the capacity of Micro, Small and Medium Enterprises (MSMEs) in utilizing digital technology to optimize operations and expand their market reach. MSMEs play an important role in the Indonesian economy, but often face challenges in adopting digital technology due to limited knowledge and resources. The program involves intensive training and hands-on mentoring on the use of digital technology, including online marketing tools, inventory management systems, and e-commerce platforms. The methods used include practical training sessions, workshops and individual mentoring. Evaluations show that participants experienced significant improvements in their technology understanding, digital skills and business performance. The program recommends the need for continued support and better access to technological resources to ensure the success and sustainability of MSME digitalization in the future.
Kelompok Usaha Masyarakat Desa Batang Kuis Pekan Kecamatan Batang Kuis Bidang Kerajinan, Souvenir, Sablon Dan Percetakan Kabupaten Deli Serdang TA. 2024 Mamed Rofendi Manalu; Monang Juanda Tua Sihombing; Kristian Siregar; RL. Harmadi Tamba; Riswan Limbong; Edward Robinson Siagian; Abdul Sani Sembiring; Elvitrianim Purba
Marsipature Hutanabe: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 01 (2025): Marsipature Hutanabe: Jurnal Pengabdian Kepada Masyarakat
Publisher : CV. Devi Tara Innovations

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Abstract

This community service activity aims to improve the skills and competitiveness of community business groups in Batang Kuis Pekan Village in the fields of handicrafts, souvenirs, screen printing, and printing. The methods used include problem identification, program planning, activity implementation, and monitoring and evaluation. The program includes design and production training, digital marketing, and business financial management. The results of the evaluation showed that more than 80% of the participants were able to apply the skills taught, including the use of digital technology for marketing and financial records. The assistance provided also helped participants overcome technical obstacles in production and business management. This activity was strengthened by a discussion session with STMIK lecturer Mulia Darma who emphasized the importance of collaboration between academics, the government, and the business community in building a sustainable business ecosystem. The recommendation for the formation of a local entrepreneurial community is expected to strengthen the network between business actors and support the sustainability of the program. Thus, this program has succeeded in providing real benefits for community business groups and can be used as a model for community-based economic development in other regions.
Co-Authors Abdul Sani Sembiring Denni M Rajagukguk Edward Robinson Siagian Elvitrianim Purba Kristian Siregar Manalu, Mamed Rofendi Muhammad Iqbal Panjaitan Riswan Limbong RL. Harmadi Tamba