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All Journal Jurnal Pendidikan Ekonomi (JUPE) Edueksos : Jurnal Pendidikan Sosial & Ekonomi Holistik: Journal For Islamic Social Sciences Agregat: Jurnal Ekonomi dan Bisnis Al-Urban: Jurnal Ekonomi Syariah dan Filantropi Islam Dimasejati: Jurnal Pengabdian Kepada Masyarakat Equalita: Jurnal Studi Gender dan Anak Jurnal Naratas WISDOM: Jurnal Pendidikan Anak Usia Dini Etihad: Journal of Islamic Banking and Finance Likuid: Jurnal Ekonomi Industri Halal Jurnal Riset Multidisiplin Edukasi AT-TAKLIM: Jurnal Pendidikan Multidisiplin Journal of Sharia Tourism and Hospitality
Mulyana, Rijal Assidiq
IAIN Syekh Nurjati Cirebon
Religion Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Nursing Public Health Social Sciences Other

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Strategi Pemasaran Digital Untuk Pengembangan UMKM Kerupuk Melarat Dan Perangkai Bunga Melati Di Desa Gesik Kabupaten Cirebon Khoerunisa, Nabilah; Mulyana, Rijal Assidiq; Haryati, Yati
Journal of Sharia Tourism and Hospitality Vol. 3 No. 1 (2025): Journal of Sharia Tourism and Hospitality
Publisher : Department of Sharia Tourism, Faculty of Islamic Economics and Business UIN Siber Syekh Nurjati Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70095/jetour.v3i1.87

Abstract

UMKM kerupuk melarat dan perangkai bunga melati di Desa Gesik, Kabupaten Cirebon, merupakan bagian penting dari perekonomian lokal namun masih menghadapi berbagai kendala dalam aspek pemasaran, terutama terkait pemanfaatan teknologi digital. Penelitian ini bertujuan untuk: (1) mengetahui tingkat pemahaman dan penerapan teknologi digital oleh pelaku UMKM, (2) menganalisis faktor internal dan eksternal yang memengaruhi penjualan, (3) mengevaluasi peran pemerintah daerah dan stakeholder dalam pengembangan pemasaran digital, dan (4) merumuskan strategi pemasaran digital yang efektif bagi UMKM di Desa Gesik. Metode yang digunakan adalah deskriptif kualitatif, dengan teknik pengumpulan data melalui wawancara mendalam, observasi, dan dokumentasi. Hasil penelitian menunjukkan bahwa: (1) pemahaman pelaku UMKM terhadap pemasaran digital masih rendah, meskipun terdapat kesadaran awal akan pentingnya media sosial dan marketplace, (2) faktor internal seperti keterbatasan modal dan kapasitas SDM serta faktor eksternal seperti persaingan digital sangat memengaruhi penjualan produk (3) dukungan pemerintah dan stakeholder sudah ada, namun, masih belum optimal meskipun sangat dibutuhkan untuk membangun infrastruktur dan pelatihan, dan (4) strategi pemasaran digital yang efektif dapat diterapkan melalui pemanfaatan media sosial, marketplace, branding, serta kolaborasi dengan sektor pariwisata lokal.
PELUANG DAN TANTANGAN PENGUSAHA KERUPUK DALAM MENINGKATKAN PRODUKTIVITAS USAHA (Studi Di UD Mekarsari Desa Benda Kecamatan Karangampel Kabupaten Indramayu) Nuraeni; Euis Puspitasari; Rijal Assidiq Mulyana
Jurnal Riset Multidisiplin Edukasi Vol. 2 No. 9 (2025): Jurnal Riset Multidisiplin Edukasi (Edisi September 2025)
Publisher : PT. Hasba Edukasi Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71282/jurmie.v2i9.929

Abstract

This study aims to examine the opportunities and challenges of crackers entrepreneurs in increasing business productivity at UD Mekarsari, Benda Village, Karangampel District, Indramayu Regency. This cracker business has been established for more than 15 years and involves local communities in its production process. The research method used is qualitative with a case study design. Data were collected through observation, interviews, and documentation, then analyzed using Miles and Huberman’s model through data reduction, data display, and conclusion drawing. The results show that business opportunities lie in high market demand, availability of raw materials, local labor, and product variations. Meanwhile, the challenges include limited capital, weather conditions, rising raw material prices, competition, and limited digital marketing. In conclusion, UD Mekarsari still has great opportunities to grow by maintaining product quality, innovating, and utilizing digital technology in marketing.
Pengaruh Model Pembelajaran Kooperatif Make A Match Terhadap Keaktifan dan Hasil Belajar Siswa Pada Mata Pelajaran IPS Nazylatul Amanah; Widodo Winarso; Rijal Assidiq Mulyana
AT-TAKLIM: Jurnal Pendidikan Multidisiplin Vol. 2 No. 9 (2025): At-Taklim: Jurnal Pendidikan Multidisiplin (Edisi September)
Publisher : PT. Hasba Edukasi Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71282/at-taklim.v2i9.928

Abstract

This study aims to determine the effect of the cooperative learning model Make a Match on students’ activeness and learning outcomes in Social Studies (IPS). The research employed an experimental method with a one-group pretest-posttest design. The subjects of this study were 20 eighth-grade students at MTs Negeri 2 Cirebon. Research instruments consisted of a learning outcomes test and a student activeness observation sheet. The findings showed that the average pretest score of 71.80 increased to 83.40 in the posttest. Both normality and homogeneity tests met the statistical assumptions, while the independent t-test indicated a significance value of 0.000 < 0.05. This result demonstrates that the application of the Make a Match learning model has a significant effect on students’ activeness and learning outcomes in Social Studies. Therefore, this model can be considered an innovative and enjoyable learning strategy to improve the quality of Social Studies learning in schools.
Co-Authors Aulia Solichah Iman Nurchotimah Euis Puspitasari Fatimah, Syifa Siti Ida Widari Khoerunisa, Nabilah Maharani, Silviya Nazylatul Amanah Nuraeni Nuryana Nuryana Ratna Puspitasari Ratna Puspitasari, Ratna Syifa Siti Fatimah Syifa Siti Fatimah Widodo Winarso Yati Haryati Yunita, Yunita Zaenal Mutaqin