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All Journal Jurnal Ilmiah Ekonomi dan Bisnis International Journal of Applied Finance and Business Studies Jurnal Pengabdian Kepada Masyarakat Ekonomi, Pendidikan, dan Sosial Humaniora
Syafriani, Mona
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice

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Strategi Pemasaran Produk UMKM Menggunakan E-Commerce di Era Digital (Pelatihan Menjahit Bersama Al Maktub Collection) Syafriani, Mona; Hidayah, Dini; Siska, Febria Marta; Dewita, Isma
Jurnal Pengabdian Kepada Masyarakat Sosial Humaniora Vol 5 No 1 (2025): Juni 2025
Publisher : Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37859/abdimasekodiksosiora.v5i1.9127

Abstract

Penjualan produk Usaha Mikro, Kecil, dan Menengah (UMKM) di era digital menghadapi tantangan dan peluang yang signifikan, terutama terkait dengan pemasaran melalui platform e-commerce. Dalam upaya meningkatkan pemahaman dan keterampilan digital para pelaku UMKM, khususnya di sektor konveksi, tujuan dari kegiatan pengabdian kepada masyarakat ini adalah untuk mengedukasi peserta cara memanfaatkan platform e-commerce shopee. Pelatihan ini melibatkan pengenalan dasar-dasar pembuatan akun toko, pengelolaan produk, serta penerapan strategi pemasaran melalui fitur-fitur yang tersedia di shopee. Analisis pre-test dan post-test mengungkapkan bahwa peserta mengalami peningkatan pengetahuan yang signifikan dalam menggunakan platform tersebut. sebagian peserta berhasil membuat dan mengelola toko mereka di shopee, serta mulai memanfaatkan strategi pemasaran digital untuk memperkenalkan produk mereka.
Implementation of barokah farm business process modeling in kampar regency in accelerating digital transformation using business process model and nation (BPMN) Firmananda, Fahmi Iqbal; Jati, Putri Zulia; Syafriani, Mona; Aryadi, Aryadi
International Journal of Applied Finance and Business Studies Vol. 13 No. 2 (2025): September: Applied Finance and Business Studies
Publisher : Trigin Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/ijafibs.v13i2.369

Abstract

Digital transformation is an important need for MSMEs in the livestock sector to increase efficiency and competitiveness. Barokah Farm, as an egg-laying chicken farming business in Kampar Regency, faces various business process challenges, most of which are still carried out manually. This study aims to map the Barokah Farm business process using the Business Process Model and Notation (BPMN), identify digitalization opportunities, and provide recommendations for process improvements. This study contributes to the scarce BPMN literature in agribusiness by being one of the first to model small-scale poultry farming processes in Indonesia, offering both theoretical insights on BPMN’s adaptability to resource-constrained UMKM and practical guidance for improving efficiency, reducing costs, and supporting digital transformation initiatives. The method used is a case study with a qualitative and quantitative descriptive approach, through interviews, field observations for six months, and process simulations using the Bizagi Modeler application. The results of the study show that digitalization of the ordering process, procurement of raw materials, and product delivery can increase operational efficiency. The implementation of the recommended digital solution is estimated to reduce the total process duration by 38.89%. The highest efficiency occurs in the ordering process with a reduction in time of up to 66.67%, followed by product delivery within the city (44.44%), product procurement (40%), and product delivery outside the city (31.58%). The systematic application of BPMN not only helps in visualizing more effective business processes but also supports the acceleration of digital transformation at Barokah Farm.
The Influence Of E-Service Quality And E-Recovery On E-Satisfaction And Its Implications For E-Loyalty Of Shopee User In Indonesia Syafriani, Mona; Dini Hidayah
Jurnal Ilmiah Ekonomi Dan Bisnis Vol. 22 No. 2 (2025): Vol. 22 No. 2 (2025)
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/2xt35n60

Abstract

E-service quality and e-recovery are investigated in this research to determine their influence on e-satisfaction and the resulting effect on e-loyalty among Shopee users in Indonesia. Employing a quantitative survey approach, the study involved 384 participants selected via simple random sampling, with sample size determined following Krejcie and Morgan’s guidelines. Data was gathered through a combination of online and offline surveys to ensure representativeness. The results of hypothesis testing indicate that e-service quality and e-recovery have a significant and positive effect on both e-satisfaction and e-loyalty, supported by t-statistics exceeding the threshold of 1.96. Furthermore, e-satisfaction functions as an important mediator linking e-service quality and e-recovery to e-loyalty, also supported by t-values exceeding 1.96. These results highlight the critical role of delivering superior electronic services and implementing effective recovery mechanisms to enhance customer loyalty on e-commerce platforms like Shopee. The study provides meaningful insights for Shopee’s management to improve customer satisfaction and loyalty by optimizing service quality and complaint efficiently and effectively.
Co-Authors Aryadi Aryadi Dewita, Isma Dini Hidayah Firmananda, Fahmi Iqbal Hidayah, Dini Jati, Putri Zulia Siska, Febria Marta