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All Journal Public Health of Indonesia Journal of Applied Data Sciences
Hoo, Wong Chee
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Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Public Health

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Understanding Culinary Tourism Preferences: A Study of Local Food Preferences in Indonesia Tunjungsari, Hetty Karunia; Buana, Salsabilla Ayundha Martsha; Hoo, Wong Chee; Wolor, Christian Wiradendi
Journal of Applied Data Sciences Vol 6, No 3: September 2025
Publisher : Bright Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47738/jads.v6i3.664

Abstract

To encourage the contribution of tourism to grow from time to time, it is necessary to have a driving factor for the success of tourism. The government also relies on the number of visits from domestic tourists in increasing tourism power so it is very important for the government to pay more attention to domestic tourists. This study explores the factors influencing tourist satisfaction in local food culinary tourism sector, identifying key drivers and challenging existing assumptions. There were 242 tourists participated freely to fill online questionnaire in the study. The research highlights the importance of Perceived Quality (PQ), Costs and Risks (CR), and Gastronomy Tourist Market Assessment (GTME) as primary determinants of satisfaction. PQ emphasizes the significance of service quality and authenticity, while GTME underscores the role of market positioning in enhancing the tourist experience. Unexpectedly, CR was found to positively influence satisfaction, suggesting that moderate costs and perceived risks may enhance the appeal of culinary tourism. In contrast, Local Food Satisfaction (LFD), Destination Image (DI), Perceived Value (PV), and Tourist Expectations (TE) exhibited statistical significance but had a less pronounced practical impact on overall satisfaction. These findings contribute to the tourism satisfaction theory by emphasizing the need for context-specific models and offering actionable insights for tourism stakeholders. The study suggests that improving service quality, strategic market positioning, and finding a balance between affordability and perceived adventure can enhance the culinary tourism experience. This study introduces a novel application of tourism satisfaction theory by demonstrating the importance of contextualizing satisfaction models specifically for culinary tourism—an area often overlooked in broader tourism satisfaction research.
Analyzing the Impact of Social Media Advertising on Consumer Interactions, Trust, and Purchase Intentions in the Cosmetics and Personal Care Sector Yee, Loo Shu; Hoo, Wong Chee; Wolor, Christian Wiradendi; Bakar, Syarifah Mastura Syed Abu; Nurkhin, Ahmad
Journal of Applied Data Sciences Vol 6, No 3: September 2025
Publisher : Bright Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47738/jads.v6i3.669

Abstract

This study analyses the influence of social media advertisements on consumer purchasing intentions within Malaysia's cosmetics and personal care sector, highlighting the significance of interactivity, informativeness, and trust. Considering the growing prevalence of social media in marketing, comprehending how these elements affect consumer choices is crucial for enhancing digital advertising strategies.  This research utilises a quantitative approach to evaluate consumer behaviour. Data were gathered from 384 Malaysian consumers aged 18 and older who actively interact with cosmetic and personal care brands on social media using online survey. The research employed descriptive analysis, reliability and validity assessments, and hypothesis testing to investigate the relationships among principal variables.  Research demonstrates that informativeness and trust in social media advertisements substantially increase purchase intentions, with trust acting as a vital mediator. Although interactivity enhances trust, it does not directly affect purchase intention, indicating that its influence may be contingent upon contextual variables. These findings underscore the imperative for brands to deliver transparent, reliable, and informative content to enhance consumer trust and stimulate purchasing behaviour. The study's originality is rooted in its examination of the Malaysian cosmetics and personal care market, providing practical insights for marketers to enhance social media advertising strategies. The research underscores trust as a pivotal factor, offering essential insights for brands aiming to improve their digital engagement. This study enhances the existing literature on digital marketing in emerging markets, providing practical insights for businesses seeking to improve their social media efficacy in Malaysia.
Unleashing the Potential of Learning Agility: A Catalyst for Innovative Work Behavior and Employee Performance Wolor, Christian Wiradendi; Suhud, Usep; Nurkhin, Ahmad; Hoo, Wong Chee; Rababah, Mahmoud Ali
Public Health of Indonesia Vol. 11 No. 2 (2025): April - June
Publisher : YCAB Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36685/phi.v11i2.992

Abstract

Background: In today’s rapidly evolving business environment, particularly in the information technology (IT) sector, learning agility has emerged as one of the most crucial competencies for workforce adaptability, ranking as the second most sought-after skill in recruitment after advanced cognitive abilities. Companies in this industry require employees who can quickly adapt to new software, programming languages, and emerging technologies, yet many fresh graduates struggle with learning agility assessments, resulting in lower employability rates in competitive firms. Objective: This study aims to fill the gap in previous research by empirically testing how learning agility influences employee performance through IWBs in IT companies, thereby providing a novel contribution to understanding the factors that support workforce innovation and competitiveness in this sector. Methods: This study used a quantitative methodology, which involved a structured survey instrument and structural equation modeling (SEM) for data analysis. The study was conducted between March and May 2024 with a sample size of 200 respondents from employees working in the information technology (IT) industry in Indonesia. Results: The findings reveal that learning agility significantly enhances IWB (p=0.000), which in turn positively influences employee performance (p=0.006). Conclusion: These results emphasize the need for companies to not only prioritize learning agility during recruitment but also to foster a work environment that supports continuous learning through structured training programs, cross-functional project opportunities, and mentorship initiatives, ensuring employees remain agile and innovative in response to technological advancements. Keywords: learning agility; innovative work behaviour; employee performance
A Study on the Mechanism of Virtual Anchors' Interactivity and Attractiveness Influencing Consumer Trust, Emotional Attitudes, and Purchase Intentions Yu, Li Guang; Hoo, Wong Chee; Zhi, Wei; Wolor, Christian Wiradendi; Suhud, Usep
Journal of Applied Data Sciences Vol 7, No 2: May 2026
Publisher : Bright Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47738/jads.v7i2.1139

Abstract

This study presents a dual-mediation model examining how the interactivity and appeal of virtual streamers affect consumers' purchase intentions. The model is anchored in the "Stimulus-Organism-Response" (S-O-R) framework, seeking to clarify and compare the efficacy of two distinct psychological pathways: cognitive, mediated by perceived trust, and affective, mediated by emotional attitude. A survey of 515 Chinese consumers with prior exposure to virtual streamer e-commerce livestreams was conducted, with the model tested using Partial Least Squares Structural Equation Modelling (PLS-SEM). The findings demonstrate that both interactivity and appeal significantly increase perceived trust and cultivate positive emotional attitudes. Notably, the direct effect of perceived trust on purchase intention is more potent than that of emotional attitude. Intermediary analysis further confirms that both paths are important intermediaries, and the trust intermediary path consistently exerts stronger influence. These results show that in the context of AI-driven virtual anchors, the cognitive-based trust path is more influential than the emotional-based path. By comparing these two paths, this study has improved our theoretical understanding of virtual persuasion and provided a new contribution. In fact, this study puts forward a strategy of "trust first, emotional strengthening" for marketers who use virtual anchors. Future research should investigate the cross-cultural applicability of these findings and the moderating effect of product categories.
Co-Authors Ahmad Nurkhin Bakar, Syarifah Mastura Syed Abu Buana, Salsabilla Ayundha Martsha Christian Wiradendi Wolor Hetty Karunia Tunjungsari Rababah, Mahmoud Ali Usep Suhud Yee, Loo Shu Yu, Li Guang Zhi, Wei