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All Journal Jurnal Bisnis dan Akuntansi Jurnal Muara Ilmu Ekonomi dan Bisnis Journal of Applied Data Sciences Jurnal Serina Abdimas
Buana, Salsabilla Ayundha Martsha
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Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Public Health Social Sciences

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Understanding Culinary Tourism Preferences: A Study of Local Food Preferences in Indonesia Tunjungsari, Hetty Karunia; Buana, Salsabilla Ayundha Martsha; Hoo, Wong Chee; Wolor, Christian Wiradendi
Journal of Applied Data Sciences Vol 6, No 3: September 2025
Publisher : Bright Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47738/jads.v6i3.664

Abstract

To encourage the contribution of tourism to grow from time to time, it is necessary to have a driving factor for the success of tourism. The government also relies on the number of visits from domestic tourists in increasing tourism power so it is very important for the government to pay more attention to domestic tourists. This study explores the factors influencing tourist satisfaction in local food culinary tourism sector, identifying key drivers and challenging existing assumptions. There were 242 tourists participated freely to fill online questionnaire in the study. The research highlights the importance of Perceived Quality (PQ), Costs and Risks (CR), and Gastronomy Tourist Market Assessment (GTME) as primary determinants of satisfaction. PQ emphasizes the significance of service quality and authenticity, while GTME underscores the role of market positioning in enhancing the tourist experience. Unexpectedly, CR was found to positively influence satisfaction, suggesting that moderate costs and perceived risks may enhance the appeal of culinary tourism. In contrast, Local Food Satisfaction (LFD), Destination Image (DI), Perceived Value (PV), and Tourist Expectations (TE) exhibited statistical significance but had a less pronounced practical impact on overall satisfaction. These findings contribute to the tourism satisfaction theory by emphasizing the need for context-specific models and offering actionable insights for tourism stakeholders. The study suggests that improving service quality, strategic market positioning, and finding a balance between affordability and perceived adventure can enhance the culinary tourism experience. This study introduces a novel application of tourism satisfaction theory by demonstrating the importance of contextualizing satisfaction models specifically for culinary tourism—an area often overlooked in broader tourism satisfaction research.
KINERJA GENERASI Z DILIHAT DARI PERSPEKTIF EFIKASI DIRI, WORK-LIFE BALANCE, DAN CAREER CHOICE Ie, Mei; Buana, Salsabilla Ayundha Martsha
Jurnal Muara Ilmu Ekonomi dan Bisnis Vol. 9 No. 1 (2025): Jurnal Muara Ilmu Ekonomi dan Bisnis
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmieb.v9i1.34598

Abstract

Generasi Z merupakan sosok yang mencari makna lebih dalam mengenai pekerjaan dan kehidupan mereka dengan memandang pentingnya work life balance mereka terhadap kehidupan pribadi mereka. Generasi Z juga memiliki potensi besar untuk menghadapi masa depan mereka lebih baik dengan meningkatkan efikasi diri dan cenderung merasa puas dengan peran pekerjaan mereka jika diberikan kesempatan untuk dapat memilih karir mereka berjalan sesuai dengan ekspetasi yang diharapkannya. Tujuan dari dilakukannya penelitian ini adalah untuk melihat pengaruh efikasi diri, work life balance, career choice terhadap kinerja karyawan Generasi Z. Metode penelitian yang digunakan adalah dengan penelitian kuantitatif dengan teknik purposive sampling. Responden adalah para karyawan yang berusia 12 hingga 27 tahun, dengan lokasi di Jakarta Barat. Hasil penelitian menunjukkan bahwa variabel efikasi diri, work-life balance dan career choice memiliki pengaruh positif dan signifikan terhadap kinerja. Hal ini menunjukkan jika efikasi diri meningkat disertai adanya keseimbangan antara pekerjaan dan kehidupan pribadi dan juga adanya pilihan karir yang sesuai harapan, maka kinerja Generasi Z dapat ditingkatkan. Implikasi praktisnya mencakup pentingnya kebijakan organisasi yang fleksibel dan pengembangan program pelatihan untuk meningkatkan efikasi diri serta mendukung keseimbangan kerja dan pilihan karir karyawan.   Generation Z is a figure who seeks deeper meaning about their work and life by considering the importance of  their work-life balance to their personal lives. Generation Z also has great potential to face their future better by increasing self-efficacy and tends to feel satisfied with their job role if given the opportunity to be able to choose their career to run according to their expectations. The purpose of this study is to see the influence of self-efficacy, work life balance, and career choice on the performance of Generation Z employees.  Respondents are employees aged 12 to 27 years, with locations in West Jakarta. The results of the study showed that the variables of self-efficacy, work-life balance and career choice had a positive and significant influence on performance. This shows that if self-efficacy increases accompanied by a balance between work and personal life and also the existence of career choices that meet expectations, then the performance of Generation Z can be improved. Practical implications include the importance of flexible organizational policies and the development of training programs to improve self-efficacy and support employees' work-life balance and career choices.
SALES PROMOTION, LIVE STREAMING, SUBJECTIVE NORM TERHADAP IMPULSIVE BUYING DENGAN PAYLATER SEBAGAI VARIABEL MODERASI Buana, Salsabilla Ayundha Martsha; Leow, Janice Atalie; Marvinson, Gerry; Zukhrufa, Azka; Keni, Keni
Jurnal Bisnis dan Akuntansi Vol. 25 No. 2 (2023): Jurnal Bisnis dan Akuntansi
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/jba.v25i2.2208

Abstract

E-commerce has profoundly altered the shopping behaviors of consumers in Indonesia. Additionally, fintech companies have introduced "paylater" services, revolutionizing the payment process for online purchases. Paylater operates on a Buy Now Pay Later (BNPL) system, allowing consumers to make purchases and defer payment. This innovation enhances the ease and security of online shopping, enticing users with enticing sales promotions. A survey targeting e-commerce users in Indonesia was conducted and subsequently analyzed using structural equation modeling (SEM - PLS). Employing a quantitative descriptive approach with a cross-sectional design, data was collected offline over 14 days in DKI Jakarta, Indonesia, yielding a final dataset from 122 respondents out of 210 obtained. Research outcomes revealed that sales promotion, subjective norms, and e-commerce live streaming features significantly influence impulsive buying behavior among consumers. The use of paylater services moderates this relationship, indicating that frequent paylater users tend to exhibit more impulsivity in their purchasing patterns. Despite the convenience offered by paylater services, there are associated risks such as debt accumulation and financial mismanagement. The findings of this research can serve as an educational tool for potential paylater users, encouraging responsible use and financial management. This research substantially contributes to the growth of fintech companies and micro, small, and medium-sized enterprises (MSMEs), ultimately fostering economic development and providing a reference for future researchers exploring similar topics.
PENGEMBANGAN MEREK USAHA PADA UMKM “HANA HINI HITU” DI TANJUNGPANDAN Ie, Mei; Buana, Salsabilla Ayundha Martsha
Jurnal Serina Abdimas Vol 1 No 3 (2023): Jurnal Serina Abdimas
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jsa.v1i3.26209

Abstract

ABSTRACT Looking at the current market situation, wet cake is a type of food that is quite popular with many people from various groups, ranging from adult consumers to children who can consume it. However, the more needed it is, many entrepreneurs also use this opportunity and use it as their business idea. Therefore, Hana Hini Hitu has a necessity to provide a different experience to its consumers in order to attract consumer attention and afterwards reach more consumers and even the market or target that has been determined. In accordance with what was previously determined that the target output to be generated from this activity is a transfer of knowledge related to entrepreneurship, how to market products through social media, creativity in marketing and increasing brand awareness which in the future can be applied independently to their products and consumers. Then, it is hoped that this service can help partners in making developments in entrepreneurship and strategies, especially in the fields of entrepreneurship and marketing in developing businesses. ABSTRAK Melihat keadaan pasar saat ini, kue basah merupakan jenis makanan yang cukup diminati oleh banyak masyarakat dari berbagai macam kaum, mulai dari konsumen usia dewasa hingga anak-anak bisa mengonsumsinya. Namun, semakin dibutuhkannya hal tersebut, banyak juga pengusaha yang menggunakan peluang tersebut dan digunakan sebagai ide bisnis mereka. Oleh karena itu, Hana Hini Hitu memiliki sebuah keharusan untuk memberikan pengalaman yang berbeda pada konsumennya agar dapat menarik perhatian konsumen dan setelahnya dapat menjangkau lebih banyak konsumen bahkan pasar ataupun target yang telah ditentukan. Sesuai dengan hal yang ditetapkan sebelumnya bahwa target luaran yang hendak dihasilkan dari kegiatan ini adalah kegiatan transfer ilmu pengetahuan terkait dengan ilmu berwirausaha, cara bagaimana memasarkan prosuk melalui sosial media, kreativitas dalam pemasaran serta peningkatan brand awareness yang kedepannya dapat pihak mitra terapkan secara mandiri pada produk serta para konsumen mereka. Kemudian, besar harapan bahwa dengan adanya pengabdian ini dapat membantu mitra dalam melakukan perkembangan dalam ilmu berwirausaha serta strategi terutama pada bidang kewirausahaan dan pemasaran dalam mengembangkan usaha.
PENGEMBANGAN KEMASAN SEBAGAI UPAYA PENINGKATAN POTENSI PEMASARAN CRÈME ROYALE Tunjungsari, Hetty Karunia; Yukianti, Chiara Rizka; Buana, Salsabilla Ayundha Martsha
Jurnal Serina Abdimas Vol 2 No 3 (2024): Jurnal Serina Abdimas
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jsa.v2i3.32481

Abstract

The number of Micro, Small and Medium Enterprises (MSMEs) in Indonesia reaches 64.2 million, contributing more than 60% to Gross Domestic Income (GDP) and playing a key role in Indonesia's economic growth. The Covid-19 pandemic has encouraged a change in consumer shopping patterns from offline to online, opening up opportunities and challenges for MSMEs, especially in the food and beverage sector. Ice cream products have great potential in Indonesia driven by the lifestyle of the millennial generation who love snacks, especially ice cream, providing opportunities for MSMEs in the food and beverage sector. Packaging is considered important to add value to products, attract consumers' attention, and increase marketing potential. Through packaging development training and focus group discussions, the Universitas Tarumanagara community engagement team aims to improve the ability of Crème Royale MSMEs, in developing packaging that can have a positive impact on the marketing of ice cream products. These activities include training in the use of design making applications, material selection, and social media management for online marketing. Crème Royale has used the Whatsapp and Instagram platforms for bookings and promotions. The development of packaging is expected to help Crème Royale market its products more effectively, increase sales, and contribute to economic growth. The resulting activities are packaging design development, comprehensive knowledge of packaging design, and focus group discussion to develop packaging that can be implemented by Crème Royale. The community engagement team registered Intellectual Property Rights for the design of Crème Royale ice cream packaging. This activity was carried out for Crème Royale partners with the aim of providing assistance in developing packaging, increasing marketing potential, and preparing the basis for a follow-up activity plan after the implementation of community engagement activities. ABSTRAK Jumlah Usaha Mikro, Kecil, dan Menengah (UMKM) di Indonesia mencapai 64,2 juta, menyumbang lebih dari 60% terhadap Pendapatan Domestik Bruto (PDB) dan memegang peran kunci dalam pertumbuhan ekonomi Indonesia. Adanya pandemi Covid-19 mendorong perubahan pola belanja konsumen dari offline menjadi online sehingga membuka peluang dan tantangan bagi UMKM, terutama di sektor makanan dan minuman. Produk es krim memiliki potensi besar di Indonesia didorong oleh gaya hidup generasi milenial yang menyukai makanan ringan, terutama es krim, memberikan peluang bagi UMKM di bidang makanan dan minuman. Kemasan dianggap penting untuk memberikan nilai tambah pada produk, menarik perhatian konsumen, dan meningkatkan potensi pemasaran. Melalui pelatihan pengembangan kemasan dan focus group discussion, Tim PKM Universitas Tarumanagara bertujuan untuk meningkatkan kemampuan UMKM Crème Royale, dalam mengembangkan kemasan yang dapat berdampak positif terhadap pemasaran produk es krim. Kegiatan ini mencakup pelatihan dalam penggunaan aplikasi pembuatan desain, pemilihan bahan, dan manajemen media sosial untuk pemasaran online. Crème Royale telah menggunakan platform Whatsapp dan Instagram untuk pemesanan dan promosi. Pengembangan kemasan diharapkan dapat membantu Crème Royale memasarkan produknya dengan lebih efektif, meningkatkan penjualan, dan berkontribusi pada pertumbuhan ekonomi. Luaran kegiatan yang dihasilkan adalah pengembangan desain kemasan, pengetahuan menyeluruh tentang desain kemasan, dan focus group discussion untuk mengembangkan kemasan yang dapat diimplementasikan oleh Crème Royale. Tim PKM pendaftaran Hak Kekayaan Intelektual untuk desain kemasan es krim Crème Royale. Kegiatan ini dilaksanakan untuk mitra Crème Royale dengan tujuan memberikan bantuan dalam mengembangkan kemasan, meningkatkan potensi pemasaran, dan menyusun dasar rencana kegiatan lanjutan setelah pelaksanaan kegiatan PKM.
Co-Authors Christian Wiradendi Wolor Hetty Karunia Tunjungsari Hoo, Wong Chee Keni Keni Leow, Janice Atalie Marvinson, Gerry Mei Ie Yukianti, Chiara Rizka Zukhrufa, Azka