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All Journal IKRA-ITH EKONOMIKA Jurnal Ilmiah MADIYA: Masyarakat Mandiri Berkarya Dharma Ekonomi
Anisa, Septri
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Humanities Economics, Econometrics & Finance Environmental Science Social Sciences

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Pengaruh Market Orientation Terhadap Business Performance pada Bisnis Feysen di Kota Bandung Anisa, Septri; Panjaitan, Andreas
IKRAITH-EKONOMIKA Vol. 8 No. 1 (2025): IKRAITH-EKONOMIKA Vol 8 No 1 Maret 2025
Publisher : Universitas Persada Indonesia YAI

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Abstract

Jumlah wirausaha perempuan menunjukkan peningkatan yang konsisten setiap tahunnya. Di Provinsi Jawa Barat, sektor fesyen menempati posisi kedua tertinggi dalam industri kreatif, dengan jumlah wirausaha perempuan lebih banyak dibandingkan dengan wirausaha laki laki. Situasi ini mengakibatkan meningkatnya persaingan antara pemilik usaha perempuan dan laki-laki. Penelitian ini bertujuan untuk mengeksplorasi korelasi antara orientasi pasar dan kinerja bisnis wirausaha perempuan di industri fesyen kota Bandung. Tujuan utamanya adalah untuk menilai sejauh mana kondisi pasar memengaruhi terhadap hasil bisnis. Dengan pendekatan penelitian kualitatif, data dikumpulkan melalui kuesioner yang dibagikan kepada wirausaha perempuan yang telah menjalankan bisnis fesyen mereka minimal selama 2 tahun. Hasil penelitian menunjukkan bahwa orientasi pasar memberikan dampak positif terhadap kinerja bisnis.
Aspek Perencanaan Bisnis Batik Tanah Liek Septri Anisa
Dharma Ekonomi Vol. 32 No. 1 (2025): DHARMA EKONOMI
Publisher : sekolah Tinggi Ilmu Ekonomi Dharmaputra Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59725/de.v32i1.266

Abstract

Batik Tanah Liek is one form of Minangkabau cultural heritage that has a unique coloring process that uses natural materials in the form of clay. This study aims to analyze the business planning of Batik Tanah Liek from two main aspects, namely marketing and finance. The method used is a descriptive approach with secondary data and a five-year financial projection simulation. The marketing strategy is focused on cost-based pricing and digital promotion through social media, participation in cultural events, and partnerships with local business actors. Financial analysis includes profit and loss projections, cash flow, and break-even point (BEP) analysis. The results show that the strategy developed is able to provide significant profit growth potential and healthy cash flow. These findings indicate that Batik Tanah Liek has the potential to develop as a competitive and sustainable local fashion brand.
Rekayasa Mesin Pencacah Rumput sebagai Solusi Teknologi Tepat Guna untuk Efisiensi Pakan Ternak Kambing Sutrisno, Joko; Ginting, Berta Br; Parulian, Sopar; Adam, Hikamah Adwin; Anisa, Septri
Jurnal Ilmiah Madiya (Masyarakat Mandiri Berkarya) Vol. 6 No. 2 (2025): Edisi November 2025
Publisher : Politeknik Negeri Medan

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One of the main challenges faced by small-scale ruminant farmers is the high cost of feed and the low efficiency of forage utilization, both of which directly increase production costs and reduce profit margins. This community service program aimed to improve goat feed efficiency through the application of appropriate technology in the form of a grass chopping machine, combined with feed management strengthening. The program was implemented with a partner goat farmer in Sumber Karya Village, Binjai Timur District, using a participatory approach that included a needs assessment, the design and fabrication of a 100 kg/hour grass-chopping machine, operational and maintenance training, and feed management assistance. The results indicate that the application of the chopping machine reduced forage waste from approximately 40% to less than 10%, resulting in monthly feed cost savings of up to ±30%. Improved feed efficiency also contributed to faster weight gain and a shorter fattening period. These findings demonstrate that integrating appropriate technology with management support effectively enhances feed efficiency and improves the economic sustainability of smallholder goat farming.
Co-Authors Adam, Hikamah Adwin Andreas Panjaitan, Andreas Ginting, Berta Br Joko Sutrisno Sopar Parulian