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All Journal Journal La Bisecoman International Journal of Sustainable Competitiveness on Tourism
Simangunsong, Kartika Theresia
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Humanities Economics, Econometrics & Finance Environmental Science Social Sciences Other

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The Effect of Tourist Attraction on Revisit Decisions with Visiting Interest as an Intervening Variable (Case Study: Punti Kayu Nature Park in Palembang) Anggraini, Meisya; Putri, Vania Okky; Simangunsong, Kartika Theresia; Priyanto, Wisanggeni Agus
International Journal of Sustainable Competitiveness on Tourism Vol. 4 No. 01 (2025): IJSCOT IV-01
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/ijscot.v4i01.1624

Abstract

Abstract This research is motivated by the decrease of attraction of the Taman Alam Punti Kayu Nature Park which is the only natural tourist attraction in Palembang City. The study aims to determine the effect of tourist attraction on revisit decision with a visiting interest as intervening variables. Based on initial observations that have been made at Punti Kayu Nature Park Palembang, the attraction component is quite adequate for the accessibility, amenities, attractions, and other public facilities. The study included 95 individuals who visited the Punti Kayu Nature Park. The analysis of data used in this research is descriptive and quantitative, and uses the structural technique Equation Modeling (SEM-PLS) Version 3.0. to test the relationship between variables. The findings of the study are divided into two stages, an outer model evaluation that tests the validity and reliability of research data, and an inner model evaluation that tests the practicality of research instruments. Research findings indicate that variable appeal significantly affects revisit decisions and visiting interests. Subsequently, the interest in visiting has had a significant impact in mediating the appeal of tourist attraction and revisit decisions. Keywords: Tourits Attraction; Revisit Decision; Visiting Interest.
Innovation of Pindang Muara Enim: Analysis of Consumer Acceptance and Marketing Strategies for Culinary Tourism Development : JEL Classification: M31, L83, O31, Q13, Z32 Simangunsong, Kartika Theresia; Yuniarti, Rizka; Karo Karo, Pelliyezer
Journal La Bisecoman Vol. 7 No. 2 (2026): Journal La Bisecoman
Publisher : Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journallabisecoman.v7i2.3085

Abstract

The purpose of this study was to develop and test the initial consumer acceptance of the innovation of Muara Enim pindang using kemang fruit instead of the traditional souring agents like tamarind and pineapple. This research used a Research and Development model with a focus on product testing. The study used a questionnaire with 93 consumers in South Sumatra who were familiar with pindang. Product acceptance was evaluated using organoleptic characteristics including colour, aroma, texture and taste in three parts of the product: fish part, soup and seasonings. Descriptive and Net Promoter Score (NPS) analysis were applied to determine the acceptance, promotion, and attributes that needed improvement. This study shows the innovation was welcomed, with a total NPS score of +30. The highest scored attributes are broth taste (NPS score of +59), fish component taste (+55) and broth texture (+55), which means that the primary sensory aspects of the innovation were accepted by consumers. But, the taste of condiment, taste of fish component, and texture of condiment are lower, indicating that there is potential to improve the visual appearance and supporting components. The socio demographic profile of the respondents also shows that millennials and Generation Z are the potential consumers, with family oriented visits and growing digital payment. The results suggest that the innovation of Muara Enim pindang has a potential as local gastronomic product, but needs improvement to enhance sensory integrity and consumer acceptance. The research suggests enhancing visual attributes, focusing on taste consistency, and marketing approaches that combine local identity, family and digital trends..
Co-Authors Meisya Anggraini Pelliyezer Karo Karo Priyanto, Wisanggeni Agus Putri, Vania Okky Yuniarti, Rizka