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All Journal JBMP (Jurnal Bisnis, Manajemen dan Perbankan) JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Jurnal Pengabdian dan Pemberdayaan Banyuwangi
Pradita, Rasyiid Yoga
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Social Sciences Other

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INTEGRASI TEORI OCB DAN BUDAYA PARTISIPASI ONLINE: ANALISIS PERAN KETERLIBATAN DIGITAL DALAM MENINGKATKAN OCB GURU Yulianto, Nur Ahmad Budi; Pradita, Rasyiid Yoga; Mubais, Ahmad
JAMBURA: Jurnal Ilmiah Manajemen dan Bisnis Vol 7, No 2 (2024): JIMB - VOLUME 7 NOMOR 2 SEPTEMBER 2024
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37479/jimb.v7i2.27470

Abstract

Penelitian ini bertujuan untuk memberikan wawasan awal tentang data dan memandu arah penelitian selanjutnya. Ini membantu dalam mendiskusikan temuan awal dan menetapkan prioritas untuk analisis lebih lanjut tentang item/indicator/dimensi variable digital OCB (D-OCB). Indicator digital OCB merupakan hasil kolaborasi dari indicator OCB yang diadaptasi dari penelitian Organ (1988) dan indikator budaya partisipasi online yang diadaptasi dari penelitian Jenkins Ito (2015).
Mastering Canva "Kreatif Tanpa Batas untuk Siswa SMK" di SMK Roudlotul Mubtadiin Balekambang Jepara Abror, A. Faiq; Pradita, Rasyiid Yoga; Prabawati, Chintya; Pradana, Reyhan Dega; Mustaghfirin, Ahmad; Ardiansyah, M. Risqi
Jurnal Pengabdian dan Pemberdayaan Banyuwangi (Jurnal Abdiwangi) Vol 2 No 2 (2025): Jurnal Abdiwangi
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Negeri Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57203/abdiwangi.v2i2.2025.101-114

Abstract

The development of technology requires SMK students to master effective presentation skills using technology. To overcome the difficulties of XII grade students of SMK Roudlotul Mubtadiin Balekambang Jepara in the process of preparing final project presentations, the Balekambang Jepara Polytechnic service team organized training in making Canva-based presentations. The activity aimed to improve visual design competencies and presentation techniques through a participatory approach. The training was held for one day with 30 students majoring in Automotive Light Vehicle Engineering. The material covered three sessions: (1) Visual Design Principles (slide structure and CRAP technique), (2) Presentation Techniques (body language, time management), and (3) Canva Practice (final project slide making practice). Evaluation using pre-test/post-test and project assessment showed an increase in the average score from 58 to 82, with 85% of participants achieving scores above the standard (≥75). As a result, participants were able to apply presentation design with Canva templates, organize visual hierarchy, and present presentations more confidently. This activity can strengthen the synergy and cooperation between universities and vocational schools in preparing students for the world of work
Unveiling the Mediating Role of Omnichannel Behavior Agility between Service Agility and Marketing Performance: Mengungkap Peran Mediasi Kelincahan Perilaku Omnichannel antara Kelincahan Layanan dan Kinerja Pemasaran Wibisono, Dimas; Rohman, Dwi Taufik; Pradita, Rasyiid Yoga; Rohani, Tsania Ayu
JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Vol. 12 No. 1 (2026): April
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/jbmp.v12i1.2240

Abstract

This study investigates how service agility influences marketing performance among micro, small, and medium enterprises (MSMEs) in Sleman, Yogyakarta, with a focus on the mediating role of omnichannel behaviour agility. Grounded in Service–Dominant Logic (SDL), the research conceptualizes service agility as the ability to deliver services quickly and flexibly, while omnichannel behaviour agility refers to consumers’ seamless adaptation across digital and physical channels. A quantitative approach was employed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) via SmartPLS 3.0, analyzing data from 135 MSME owners collected between March and May 2025. Results show that service agility has a significant positive impact on marketing performance both directly and indirectly through enhanced omnichannel behaviour agility. The findings underscore the importance of aligning organizational responsiveness with consumer channel adaptability to drive sales growth, market share, customer satisfaction, and retention. This study extends SDL theory by emphasizing co-created value in omnichannel environments and offers practical guidance for MSMEs aiming to strengthen competitiveness in rapidly digitalizing markets.
Co-Authors Abror, A. Faiq Ardiansyah, M. Risqi Mubais, Ahmad Mustaghfirin, Ahmad Prabawati, Chintya Pradana, Reyhan Dega Rohman, Dwi Taufik Tsania Ayu Rohani Wibisono, Dimas Yulianto, Nur Ahmad Budi