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All Journal Jurnal Abdimas Bina Bangsa
Dwi Taufik Rohman
Universitas Balikpapan
Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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PKM STRATEGI PEMASARAN PRODUK UMKM RUJAK JAMBU KRISTAL DI DESA TANI BHAKTI SAMBOJA BARAT KUTAI KARTANEGARA Dwi Taufik Rohman; Elvina Avriani; Celvin Adi Prastya; Raihana Nur Alifah; Eisa Faikhatul Hanni; Anggara Era Saputra
Jurnal Abdimas Bina Bangsa Vol. 4 No. 1 (2023): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v4i1.349

Abstract

The marketing strategy of developing UMKM Rujak Jambu in the Desa Tani Bhakti as a village tourism which is Lamin Etam Ambors located, it turns out of having some limitation since they less of understanding about product promotion. The problem about it are caused since businessperson have not realized about the importance of marketing in any different social media, making a good photo product, and do a promotion who can make buyer be interested to buy Rujak Jambu Kristal. This kind of article used descriptive-qualitative by observation and interview with Rujak Jambu Kristal businessperson. The results of this article showed us the satisfaction of businessperson UMKM Rujak Jambu Kristal through presentation about marketing strategy on their business. The best marketing strategy of developing UMKM Rujak Jambu Kristal can improve economic of Desa Tani Bhakti, to cut off percentage of unemployment, and give a profitable things to them
PKM PENANAMAN BIBIT KACANG PANJANG DI DESA TANI BHAKTI SAMBOJA BARAT KUTAI KARTANEGARA Dwi Taufik Rohman; Cinta Amalia; Febi Ghalsananda; Ghea Asya Hermanita; Intan Cahyani Sari; Rafli Ocis Alexsandro Latupeirissa
Jurnal Abdimas Bina Bangsa Vol. 4 No. 1 (2023): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v4i1.355

Abstract

Tani Bhakti Village, West Samboja District, Kutai Kartanegara Regency, is a village with a large number of people working as farmers and ranchers. Therefore, there are various agriculture and plantations in Bhakti Tani Village. In accordance with the theme of Balikpapan University's Real Work Lecture XIII, which is "Strengthening Food Security" there is an opportunity to further improve agriculture in the village. In addition, with a lot of knowledge from the community in Tani Bhakti Village, it is very helpful to plant long bean seeds because the success rate is very high. Long beans also don't need extra effort to grow them only need precision to make the fertilizer so that seeds that have grown into long beans can creep up. After KKN, the surrounding community also intends to continue planting long beans to increase and increase agriculture in Bhakti Tani Village
Co-Authors Anggara Era Saputra Celvin Adi Prastya Cinta Amalia Eisa Faikhatul Hanni Elvina Avriani Febi Ghalsananda Ghea Asya Hermanita Intan Cahyani Sari Rafli Ocis Alexsandro Latupeirissa Raihana Nur Alifah