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All Journal Kontigensi: Jurnal Ilmiah Manajemen Pasundan Community Service Development Kumpulan Artikel Ilmiah Pendidikan Islam Idarah: Jurnal Manajemen Pemasaran Journal of Applied Linguistics and English Education
Eryandi, Eryandi
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences

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The Influence of Communication, Leadership, and Budget Management on Project Success Gunawan, Adriani; Kumala, Destiana; Eryandi, Eryandi
Kontigensi : Jurnal Ilmiah Manajemen Vol 13 No 1 (2025): Kontigensi: Jurnal Ilmiah Manajemen
Publisher : Program Doktor Ilmu Manajemen, Universitas Pasundan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/jimk.v13i1.786

Abstract

This article examines the influence of communication, leadership, and budget management on project success. Project success is often determined by internal factors that play a crucial role in achieving project objectives. The study employs a qualitative approach to understand the relationships between these three variables in project management contexts. Through in-depth interviews with project managers and team members involved in various projects across several industries, the findings highlight that effective communication among team members and stakeholders is vital in ensuring projects are executed as planned. Additionally, adaptive leadership styles and the project manager's ability to manage the budget wisely were also identified as key factors contributing to project success. The article concludes that the integration of these three elements—communication, leadership, and budget management—are essential in determining the success of a project. This research provides valuable insights for professionals and project management practitioners to enhance their approaches to project management in order to achieve optimal outcomes.
Keterampilan Bahasa Inggris Dalam Pemasaran Digital Dan Pengaruh Bahasa Terhadap Keterlibatan Konsumen Haryadi, Rofiq Noorman; Eryandi, Eryandi; Kumala, Destiana
IDARAH : Jurnal Manajemen Pemasaran Vol 2 No 1 (2025): Idarah: Jurnal Manajemen Pemasaran
Publisher : STIE Miftahul Huda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70283/idarah.v2i1.60

Abstract

Keterampilan Bahasa Inggris dalam pemasaran digital telah menjadi salah satu faktor kunci yang mempengaruhi cara perusahaan berinteraksi dengan konsumen di era globalisasi ini. Seiring dengan semakin berkembangnya teknologi dan media sosial, penggunaan Bahasa Inggris yang tepat dapat membuka peluang untuk memperluas jangkauan pasar, meningkatkan kredibilitas, dan membangun hubungan yang lebih baik dengan audiens internasional. Penelitian ini bertujuan untuk menganalisis peran Bahasa Inggris dalam strategi pemasaran digital dan dampaknya terhadap keterlibatan konsumen. Dalam konteks pemasaran digital, bahasa bukan hanya sekedar alat komunikasi, tetapi juga mencerminkan identitas dan nilai yang ingin disampaikan perusahaan kepada konsumen. Penggunaan Bahasa Inggris yang efektif dapat mempengaruhi persepsi konsumen terhadap merek dan meningkatkan interaksi mereka dengan konten yang disajikan. Di sisi lain, pengaruh bahasa juga terlihat dalam peningkatan tingkat keterlibatan konsumen, yang meliputi tingkat partisipasi, respons, dan loyalitas terhadap merek. Penelitian ini juga membahas bagaimana adaptasi bahasa yang sesuai dengan budaya lokal dan kecenderungan audiens global dapat memperkuat hubungan antara merek dan konsumen. Hasil dari studi ini menunjukkan bahwa keterampilan Bahasa Inggris yang baik dalam pemasaran digital bukan hanya penting untuk komunikasi, tetapi juga dapat meningkatkan keterlibatan dan mempengaruhi keputusan pembelian konsumen secara signifikan. Dengan demikian, pemahaman tentang pengaruh bahasa dalam konteks pemasaran digital menjadi sangat vital bagi keberhasilan strategi pemasaran global.
Strengthening Digital Marketing Capacity For Msmes In Cileungsi To Accelerate Business Growth Eryandi, Eryandi; Eliza, Eliza; Budiarti, Erna; Simbolon, Merintan Berliana; Haryadi, Rofiq Noorman
Pasundan Community Service Development Vol. 3 No. 1 (2025): Pasundan Community Service Development
Publisher : Doctoral Program of Social Science, Pasundan University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/pascomsidev.v3i1.211

Abstract

Digital marketing has become a crucial aspect in enhancing the competitiveness of Micro, Small, and Medium Enterprises (MSMEs) in the era of globalization and digitalization. This article aims to discuss the efforts in strengthening the digital marketing capacity of MSMEs in Cileungsi, which plays a key role in accelerating their business growth. Various digital marketing strategies, such as the use of social media, search engine optimization (SEO), and digital advertising, have proven effective in expanding market reach and increasing the visibility of MSME products. However, many MSMEs in Cileungsi still face challenges related to limited technological knowledge and budget constraints. Therefore, training and mentoring on how to utilize the appropriate digital platforms and relevant marketing tools are essential to overcoming these obstacles. This article also highlights the importance of using data analytics to measure the effectiveness of digital marketing campaigns and build better customer relationships through digitalization. With strengthened digital marketing capacity, MSMEs in Cileungsi are expected to tap into broader market potential, improve competitiveness, and accelerate their business growth sustainably.
Strategies for Increasing Student Participation in English Class Discussions through the Think-Pair-Share Technique Haryadi, Rofiq Noorman; Eryandi, Eryandi
Journal of Applied Linguistics and English Education Vol 2 No 1 (2024): Journal of Applied Linguistics and English Education
Publisher : Universitas PGRI Adi Buana Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/akx7pn13

Abstract

Increasing student participation in class discussions is a major challenge in English language teaching. One effective method to enhance student engagement is the Think-Pair-Share (TPS) technique. This study aims to explore strategies for using the TPS technique to increase student participation in English class discussions. The TPS technique consists of three stages: thinking individually, discussing with a partner, and sharing thoughts with the class. Through this approach, students are given the opportunity to think independently before interacting with their partner, which encourages greater confidence in expressing their ideas. Furthermore, by sharing their thoughts with the class, students also learn to listen to and value their peers' viewpoints. This research adopts a qualitative method, using observation and interviews as data collection tools. The results indicate that the application of the TPS technique significantly increases student participation, boosts their confidence in using English, and fosters a more inclusive learning environment. Students who were previously passive in discussions became more active and open in expressing their ideas. Therefore, implementing the TPS technique can be considered an effective strategy to enhance student interaction in English classes, which, in turn, can improve their learning outcomes
Integrasi Nilai-Nilai Keislaman dalam Pendidikan Karakter di Era Digital Eryandi, Eryandi
Kaipi: Kumpulan Artikel Ilmiah Pendidikan Islam Vol. 1 No. 1 (2023): Kaipi: Kumpulan Artikel Ilmiah Pendidikan Islam
Publisher : Program Studi Pendidikan Agama Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62070/kaipi.v1i1.27

Abstract

Penelitian ini berfokus pada integrasi nilai-nilai keislaman dalam pendidikan karakter di era digital, sebuah era yang ditandai dengan kemajuan teknologi informasi yang pesat. Tujuan utama dari studi ini adalah untuk mengidentifikasi bagaimana nilai-nilai keislaman dapat diintegrasikan secara efektif dalam pendidikan karakter bagi generasi muda, khususnya di lingkungan sekolah. Metode yang digunakan adalah kualitatif dengan pendekatan studi literatur dan survei lapangan di beberapa sekolah yang telah menerapkan integrasi nilai-nilai keislaman dalam kurikulumnya. Hasil penelitian menunjukkan bahwa integrasi nilai-nilai keislaman dalam pendidikan karakter dapat dilakukan melalui beberapa strategi, seperti pengembangan kurikulum yang mencakup nilai-nilai keislaman, penggunaan media digital dalam pengajaran, dan pembentukan lingkungan sekolah yang mendukung. Penelitian ini juga menemukan bahwa penggunaan media digital, seperti aplikasi pembelajaran dan media sosial, sangat efektif dalam menarik minat siswa dan menyampaikan nilai-nilai keislaman secara kontemporer. Lebih lanjut, penelitian ini mengungkapkan tantangan-tantangan yang dihadapi dalam integrasi nilai-nilai keislaman, seperti keterbatasan sumber daya, perbedaan interpretasi nilai keislaman, dan tantangan dalam mengontrol konten digital. Namun, dengan pendekatan yang tepat, integrasi nilai-nilai keislaman dapat meningkatkan pemahaman siswa tentang Islam, memperkuat karakter mereka, dan membantu mereka menghadapi tantangan moral dan etis di era digital. Penelitian ini memberikan kontribusi penting dalam bidang pendidikan agama Islam dengan memberikan wawasan tentang bagaimana nilai-nilai keislaman dapat diintegrasikan dalam pendidikan karakter di era digital, serta menawarkan rekomendasi bagi pendidik dan pembuat kebijakan Pendidikan.
Co-Authors Eliza Eliza Erna Budiarti Gunawan, Adriani Haryadi, Rofiq Noorman Kumala, Destiana Simbolon, Merintan Berliana