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All Journal BERNAS: Jurnal Pengabdian Kepada Masyarakat Visi Sosial Humaniora
Selfia Alke Mega
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Dampak Tren Global Terhadap Pariwisata Dan Bisnis Kreatif di Provinsi Lampung Selfia Alke Mega
Visi Sosial Humaniora Vol. 6 No. 1 (2025): Visi Sosial Humaniora: Edisi Juni 2025
Publisher : LPPM Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51622/vsh.v6i1.2804

Abstract

Lampung Province, with its natural beauty and cultural richness, has great potential for developing tourism and creative businesses. However, global trends such as increased tourist visits, diversification of tourism products, the role of digital tourism ambassadors, local economic growth, and environmental awareness have brought significant changes to this industry. This study aims to analyze the impact of global trends such as increased tourist visits, diversification of tourism products, the role of digital tourism ambassadors, local economic growth, and environmental awareness on tourism and creative industries in Lampung Province. A literature review method was used to collect data from various relevant sources, such as scientific articles, research reports, and statistical data. The results of the study indicate that global trends have a significant impact on tourism and creative industries in Lampung Province. The increase in tourist visits has driven the diversification of tourism products, such as nature tourism, cultural tourism, and culinary tourism. The role of digital tourism ambassadors is crucial in promoting Lampung on social media platforms and attracting new tourists.
Implementasi Strategi Digital Marketing melalui Instagram pada UMKM Seruit Bu Nevi Kota Bandar Lampung Dhora, Sony Tian; Dian Resha Agustina; Vonny Tiara Narundana; Selfia Alke Mega; Aryanah; Ayu Fitriani; Rintan Destiani; Via Olivia; Weni Listia
BERNAS: Jurnal Pengabdian Kepada Masyarakat Vol. 7 No. 2 (2026)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/jb.v7i2.17485

Abstract

Sambal Seruit Lampung Bu Nevi merupakan UMKM kuliner rumahan yang memiliki produk khas Lampung, namun promosi digital belum dikelola secara konsisten (akun Instagram tidak aktif, konten produk minim, CTA pemesanan belum jelas, dan identitas merek belum seragam). Pengabdian ini bertujuan meningkatkan visibilitas, membangun identitas merek, serta mendorong interaksi dan potensi penjualan melalui kampanye digital berbasis Instagram. Metode yang digunakan ialah pendampingan dan observasi partisipatif dengan tahapan: observasi–identifikasi masalah–perumusan strategi konten–implementasi unggahan (video review/POV, poster menu & harga, promo paket hemat, QR WhatsApp dan Google Maps, hashtag serta geotag lokal)–evaluasi menggunakan Instagram Insights. Hasil menunjukkan konten video menghasilkan performa lebih baik dibanding poster statis. Konten video profil memperoleh reach 625 dan impression 1.010 dengan engagement rate 22,24% serta shares tertinggi (51), menandakan daya sebar organik kuat. Konten poster berfungsi terutama sebagai penguat informasi (menu, harga, lokasi, cara pesan) dan membantu keputusan setelah audiens terpapar video. Secara keseluruhan, kampanye digital mampu meningkatkan awareness dan membuat UMKM lebih mudah ditemukan secara daring melalui Instagram dan optimalisasi Google Maps.
Co-Authors Aryanah AYU FITRIANI Dian Resha Agustina Rintan Destiani Sony Tian Dhora Via Olivia Vonny Tiara Narundana Weni Listia