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All Journal Cakrawala: Jurnal Pengabdian Masyarakat Global Al-Zayn: Jurnal Ilmu Sosial & Hukum Harmony Management: International Journal of Management Science and Business Jurnal Ilmiah Manajemen Dan Kewirausahaan
Lis Andriani HR
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Religion Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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The Role of Emotional Intelligence and Self-Leadership in Entrepreneurial Intentions of University Students M. Wildhan Ar Mawardi; Nova Mardiana; Lis Andriani HR
Harmony Management: International Journal of Management Science and Business Vol. 2 No. 2 (2025): International Journal of Management Science and Business
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/harmonymanagement.v2i2.236

Abstract

Entrepreneurship plays a crucial role in driving economic growth, with individual entrepreneurial intentions serving as a key supporting factor. Despite this, student involvement in entrepreneurial endeavors remains relatively low. This research seeks to examine how emotional intelligence and self-leadership influence entrepreneurial intentions among students at the University of Lampung. Employing a quantitative method with a causal approach, the study gathered primary data through questionnaires distributed to 183 sixth-semester students across various faculties. The research instruments underwent validity, reliability, and normality testing, and the data were analyzed using multiple linear regression. The findings confirmed the proposed hypotheses. Based on these results, the study recommends that higher education institutions, particularly the University of Lampung, implement character development initiatives and foster a positive student mindset. It also suggests creating more opportunities for reflection and open dialogue, incorporating problem-based learning models, and providing training in persuasive communication and soft skills. Furthermore, it emphasizes the importance of enhancing entrepreneurship curricula with practical experiences such as business incubators and simulations, while also improving student access to entrepreneurial support systems, including funding, mentoring, and market networks. These measures aim to boost student confidence in launching businesses and to strengthen the campus entrepreneurial ecosystem.
Pendampingan Transformasi Digital UMKM Melalui Strategi SoLoMo Marketing di TikTok: PKM pada Moza Laundry Bandar Lampung Lis Andriani HR; Tiara Prisca Sabilla; M Ramadhani Sanjaya; Anggia Ayu Handini; Intan Berliana; M. Akbar Fikardo; Miftahhudin Miftahhudin; Pandu Firmansyah
Cakrawala: Jurnal Pengabdian Masyarakat Global Vol. 4 No. 3 (2025): Agustus: Cakrawala: Jurnal Pengabdian Masyarakat Global
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/cakrawala.v4i3.4991

Abstract

This Community Service Program (PKM) was carried out with the aim of assisting Moza Laundry, an MSME in Bandar Lampung, in its digital transformation process through the application of the SoLoMo Marketing (Social, Local, Mobile) strategy on the TikTok platform. The background of this activity stems from the challenges faced by MSMEs in increasing competitiveness in the digital era, particularly in leveraging short-video-based social media for promotion and customer interaction. The implementation method consisted of several stages: initial observation, training and mentoring, content strategy implementation, as well as monitoring and evaluation. The results show that the application of the SoLoMo strategy helped the partner enhance digital customer interaction, strengthen local identity within content, and optimize the use of mobile formats suited to TikTok user characteristics. In addition, this activity produced outputs such as an active TikTok account with a SoLoMo-based content strategy, a practical module for digital content management, and activity documentation as a means of dissemination. This PKM initiative is expected to provide sustainable benefits for Moza Laundry and serve as a model for the practical implementation of digital content strategies for other service-based MSMEs in facing the challenges of digital transformation.
The Effect of Working Hours on Employee Turnover Intention with Burnout as a Mediating Variable: A Study of the Hospitality Industry in Bandar Lampung Ranti Rhomantika; Ribhan Ribhan; Lis Andriani HR
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 4 No. 2 (2025): Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v4i2.4569

Abstract

This research examines how working hours affect turnover intention in Bandar Lampung's hotel business and how exhaustion mediates this connection. Hospitality companies have challenges from high turnover intention, which may lower productivity, training expenses, and service quality. The Job Demands-Resources (JD-R) and Conservation of Resources (COR) theories suggest that long hours might lead to burnout, which may make workers want to quit. A cross-sectional survey was used for quantitative research. This survey included 160 staff from three-, four-, and five-star hotels in Bandar Lampung. SEM was used with SmartPLS 4.0 to examine data. The results show that working hours significantly increase turnover intention. Working hours considerably and favorably affect burnout, which positively affects turnover intention. Burnout also strongly mediated the working hours-turnover intention link. Direct influence of working hours on turnover intention was greater than indirect effect via fatigue. Long work hours may lead to employee turnover even without burnout, according to these findings. To prevent employee turnover, hotel management should carefully regulate working hours.
The Effect of Psychological Empowerment on Innovative Work Behavior with Job Satisfaction as A Mediating Variable Divia Salsabila; Lis Andriani HR; Dina Safitri
Al-Zayn: Jurnal Ilmu Sosial, Hukum & Politik Vol 4 No 2 (2026): 2026
Publisher : Yayasan pendidikan dzurriyatul Quran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61104/alz.v4i2.5140

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh pemberdayaan psikologis terhadap perilaku kerja inovatif dengan kepuasan kerja sebagai variabel mediasi pada karyawan sektor akomodasi di Provinsi Lampung. Latar belakang penelitian ini didasarkan pada tuntutan industri perhotelan yang semakin kompetitif, sehingga inovasi karyawan menjadi faktor penting dalam meningkatkan kualitas layanan dan daya saing organisasi. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Data dikumpulkan melalui kuesioner yang disebarkan kepada karyawan tetap dan kontrak pada hotel dan akomodasi lainnya di Provinsi Lampung, dengan total responden sebanyak 122 orang. Analisis data dilakukan menggunakan Partial Least Squares–Structural Equation Modeling (PLS-SEM) dengan bantuan perangkat lunak SmartPLS 4. Hasil penelitian menunjukkan bahwa pemberdayaan psikologis berpengaruh positif dan signifikan terhadap perilaku kerja inovatif dan kepuasan kerja. Namun, kepuasan kerja tidak berpengaruh signifikan terhadap perilaku kerja inovatif dan tidak memediasi hubungan antara pemberdayaan psikologis dan perilaku kerja inovatif. Temuan ini mengindikasikan bahwa pemberdayaan psikologis merupakan faktor utama yang secara langsung mendorong perilaku kerja inovatif, sementara kepuasan kerja lebih berperan sebagai sikap kerja daripada mekanisme pendorong inovasi. Penelitian ini memberikan implikasi teoretis dengan memperkuat peran pemberdayaan psikologis dalam konteks perilaku kerja inovatif, serta implikasi praktis bagi manajemen sektor akomodasi untuk memprioritaskan praktik pemberdayaan karyawan guna mendorong inovasi yang berkelanjutan.
Co-Authors Anggia Ayu Handini Dina Safitri Divia Salsabila Intan Berliana M Ramadhani Sanjaya M. Akbar Fikardo M. Wildhan Ar Mawardi Miftahhudin Miftahhudin Nova Mardiana Pandu Firmansyah Ranti Rhomantika Ribhan Ribhan Tiara Prisca Sabilla