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Journal : Community Service Progress

Analisis Pengaruh Tingkat Kemisikinan, Angka Melek Huruf Dan Angka Harapan Hidup Terhadap Indeks Pembangunan Manusia Di Provinsi Sumatera Utara Harbain, Harbain; Sinurat, Yenni Mariani; Arifin, Indra Welly
Community Service Progress Vol. 4 No. 1 (2025): Community Services Progress Edisi Juni 2025
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/csp.v4i1.226

Abstract

The human development index is measured with povertyrate, the literacy rate,life expectancy. Although The human development index is highly but the poverty still high too, especially in North Sumatera Province at 2012-2023 periods. The method of research is secondary data collecting from North Sumetera and Indonesian central bureau of statistics The result of multiple linier regression which SPSS 26 processing was Y = -142.538 -0.185 X1+1.860 X2+0.444 X3 which means constant value is -142.538 , the influence of poverty rate is negative and not significant a total -0.185, the the literacy rate is positive and significant a total of 1.860 and the influence of the life expectancy is positive and significant a total of 0.444. That is phenomenon of this research. The goal of research is how the influence of the poverty rate , the literacy rate of the and life expectancy against The humand evelopment index in North Sumatera Province.
Transformasi Digital dan Inovasi Kemasan: Strategi Peningkatan Daya Saing UMKM Gula Merah dan Keripik di Desa Pelanggiran Laut Tador Arifin, Indra Welly; Masyitah, Emi; Harahap, Hastuti Handayani; Rajagukguk, Frederick Rudy Sentosa; Rusmewahni, Rusmewahni; Nainggolan, Benhart; Hadi, Budiman; Karunia, Ade Mulia; Yuanda, Putri; Kurniawan, Reza
Community Service Progress Vol. 4 No. 2 (2025): Community Service Progress Edisi Desember 2025
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/csp.v4i2.269

Abstract

Micro, Small, and Medium Enterprises (MSMEs) in Pelanggiran Laut Tador Village, particularly brown sugar and chip producers, have great potential thanks to the availability of local raw materials. However, their competitiveness is hampered by classic problems: very simple product packaging and a marketing strategy limited to word-of-mouth. This community service activity, implemented through the Real Work Lecture (KKN) program, aims to increase the competitiveness of these MSMEs through two main interventions: packaging innovation (rebranding) and marketing digitalization. The implementation methods include socialization, training, and direct mentoring. The results of the activity show significant transformations in branding and marketing aspects. New, more modern, hygienic, and informative packaging has been successfully designed and produced, namely standing pouch packaging for "Keripik Bu Isam" and besek and jar packaging (liquid sugar) for the Brown Sugar MSME. In addition, digital marketing assets have been created in the form of location registration on Google Maps, social media accounts (Facebook and Instagram), WhatsApp Business, and an e-commerce store (Shopee). This program has successfully increased MSMEs' understanding of the importance of branding and opened broader market access through digital platforms.