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Pengaruh Kualitas Produk, Pelayanan, dan Harga Terhadap Kepuasan Pelanggan Tropical Konveksi Bali Laksmana, I Nyoman Hendra; Rinaldi, Eldian; Putri Widhiari, Luh Kemala
Jurnal Ilmiah Manajemen dan Kewirausahaan (JUMANAGE) Vol 4 No 1 (2025): Volume 4 Nomor 1 Januari 2025
Publisher : LPPM Universitas Dinamika Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33998/jumanage.2025.4.1.2036

Abstract

Penelitian ini mengkaji bagaimana kebahagiaan konsumen di Tropical Konveksi Bali dipengaruhi oleh harga, layanan, dan kualitas produk. Data dikumpulkan menggunakan metode kuantitatif dengan mensurvei tujuh puluh pelanggan. Uji regresi linier berganda, normalitas, multikolinearitas, heteroskedastisitas, dan pengujian hipotesis merupakan bagian dari proses analisis data. Temuan penelitian menunjukkan bahwa ketiga faktor tersebut secara signifikan dan positif memengaruhi kepuasan konsumen, dengan harga memberikan kontribusi terbesar. Kepuasan pelanggan secara signifikan dipengaruhi oleh faktor-faktor penelitian yang digabungkan, sebagaimana dibuktikan oleh koefisien determinasi sebesar 82%. Dengan mengoptimalkan kualitas produk, layanan, dan harga, penelitian ini memberikan wawasan strategis bagi pelaku bisnis konveksi untuk meningkatkan keunggulan kompetitif. Kata Kunci: kualitas produk, pelayanan, harga, kepuasan pelanggan, Tropical Konveksi Bali.
Analysis of Risk Management Model Simplification for Food and Beverage Industry through Small Business and Ventures Eldian Rinaldi; Luh Kemala Putri Widhiari; I Nyoman Hendra Laksmana
J-CEKI : Jurnal Cendekia Ilmiah Vol. 4 No. 3: April 2025
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v4i3.9547

Abstract

Micro, Small, and Medium-Sized Enterprises (MSMEs) are firms with assets and annual sales of up to Rp500 million that are held by individuals, families, or commercial groups. However, the failure rate is significant, and some MSMEs fail to survive. The concept of risk management detailed a collection of activities by recognizing issues, mapping prospective risks to determine the hazards that presently exist in the business, and forecasting possible risks that may develop in the future. Based on these principles, the majority of research respondents in Bandung, Jawa Barat are micro, small, and medium-sized food and beverages business owners. Using a questionnaire, the brand name and owner's age, educational background, expected gross profit, and understanding of the risk management concept are gathered. validity and reability ab are utilized to accomplish the data analysis. The analysis based on 0.729 performed by KMO-Bartlett. 33.849%, 15.600 % for Factor 2 among 5 variables because the value is bigger than 1. As those factor could be described as 37,276% for F1 and 65,817% for F2. The factor loadings resulting from the communalities are used as scoring to generate a recommended solution in the approach of a risk mitigation plan, while the risk action and monitoring plan is utilized for the implementation plan. The goal of the research is to develop a proposed solution for business improvement in MSMEs by handling the business issue with a risk management approach, which entails identifying the business issue, conducting an assessment to know the severity of the issue, determining the treatment, initiatives and strategies to overcome the issue, and determining a monitoring plan as a step of evaluation and improvement continuously because risk management is a continuous process to create sustainable businesses. As the research is conduct in the manufacture and trade, food & industry sector there are 7 industries that left and the research could also implemented in another region, cities and country.
Pengaruh Literasi Keuangan dan Digital Payment terhadap Prilaku Konsumtif Generasi Z di Kecamatan Kuta selatan Widhiari, Luh Kemala Putri; I Nyoman Hendra Laksmana; Eldian Rinaldi
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 4: Mei 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i4.8764

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh literasi keuangan dan digital payment terhadap perilaku konsumtif Generasi Z di Kecamatan Kuta Selatan. Penelitian ini menggunakan metode kuantitatif dengan pendekatan purposive sampling, di mana sebanyak 200 responden dipilih secara selektif berdasarkan kriteria tertentu yang relevan dengan tujuan penelitian.. Pengumpulan data dilakukan melalui kuesioner online, kemudian dianalisis menggunakan metode regresi linier berganda dengan bantuan perangkat lunak SPSS. Penelitian ini mengungkap bahwa literasi keuangan dan penggunaan digital payment berperan positif dan signifikan dalam memengaruhi perilaku konsumtif. Dengan nilai koefisien determinasi (R²) sebesar 79,2%, model ini menunjukkan bahwa mayoritas variasi dalam perilaku konsumtif dapat dijelaskan oleh kedua variabel tersebut. Selain itu, rendahnya tingkat literasi keuangan dapat berkontribusi pada kurangnya kebijaksanaan dalam mengelola keuangan, sementara kemudahan digital payment mendorong transaksi impulsif. Temuan ini menegaskan perlunya peningkatan edukasi keuangan bagi Generasi Z untuk mengontrol pengeluaran secara lebih efektif. Rekomendasi penelitian ini mencakup peningkatan program literasi keuangan serta pengembangan fitur digital payment yang lebih mendukung manajemen keuangan pribadi.
Export Packaging Training, Export Documents and Export Market Research at MHY Devata Bali Tabanan in Collaboration with Arkansas University ELFAROSA, Ketut Vini; SINTADEVI, Ni Putu Rita; RINALDI, Eldian; WIDHIARI, Luh Kemala Putri; LAKSMANA, Nyoman Hendra
Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat Vol. 3 No. 2 (2024): Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat (Juni – September 2024)-I
Publisher : Indonesia Strategic Sustainability

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ahjpm.v3i2.1153

Abstract

MHY Devata Bali is a local business created to accommodate semi-finished products from farmers in Pupuan to Selemadeg Tabanan to be processed, packaged, and marketed. The methods used are surveys, training, and mentoring to adjust the level of understanding and the needs of the solutions offered. The raw materials include coffee, coconut and honey, which produce ground coffee, VCO oil, cooking oil, honey, etc. In its operations, it can market products to local and national markets. It has digital marketing and marketplaces in several places. This has great potential to be developed into an export commodity. For this reason, several requirements must be met according to export standards and requirements that require training and assistance. Because some jobs are still manual, and the company still needs this capability. It is hoped that the company can develop its marketing more widely to the international market to have product advantages and improve the community's welfare, especially local farmers in Tabanan.
Optimalisasi Pemasaran Digital, Branding, dan Customer Service pada Usaha Coffee Shop Wasta Kopi Desa Ungasan, Provinsi Bali Eka Saputra, Upayana Wiguna; Putra, Kadek Dwi Cahaya; Priyana, I Putu Okta; Dananjaya, Ida Bagus; Widiantara, I Made; Nurfakhrurozi, Rifqi; Rinaldi, Eldian
Parta: Jurnal Pengabdian Kepada Masyarakat Vol. 6 No. 2 (2025)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/parta.v6i2.6998

Abstract

Program Pengabdian kepada Masyarakat (PKM) ini dilaksanakan untuk menjawab permasalahan utama yang dihadapi Wasta Kopi, yaitu keterbatasan dalam pemasaran digital, lemahnya branding visual, serta belum adanya standar operasional prosedur (SOP) pelayanan pelanggan. Metode yang digunakan meliputi pelatihan, pendampingan, dan implementasi langsung dengan melibatkan 10 staf, 3 main team, dan 3 support team. Hasil kegiatan menunjukkan adanya peningkatan signifikan pada aspek pemasaran digital, ditandai dengan bertambahnya jumlah pengikut Instagram, konten yang lebih kreatif, kehadiran website resmi, serta optimalisasi Google Maps. Pada aspek branding visual, pemasangan neonbox, signage, serta penerapan logo pada produk meningkatkan visibilitas dan brand recall. Sementara itu, penyusunan dan sosialisasi SOP pelayanan menghasilkan peningkatan konsistensi layanan staf, yang juga berdampak pada meningkatnya kepuasan pelanggan. Evaluasi menggunakan skala Likert memperlihatkan adanya peningkatan keterampilan staf dan kepuasan pelanggan pada seluruh aspek yang diukur. Program ini tidak hanya berdampak positif pada Wasta Kopi, tetapi juga berkontribusi terhadap citra Desa Ungasan sebagai destinasi kuliner dan wisata.
PERSEPSI MANAJEMEN TERHADAP PENERAPAN ENVIRONMENTAL, SOCIAL, AND GOVERNANCE (ESG) REPORTING: STUDI KUALITATIF PADA PERUSAHAAN NON-KEUANGAN Rinaldi, Eldian
JARUM: Journal of Analysis Research and Management Review Vol. 3 No. 1 (2026): January
Publisher : PT. Samudra Solusi Profesional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62952/jarum.v3i1.107

Abstract

The increasing demand for corporate transparency and accountability has encouraged companies to adopt Environmental, Social, and Governance (ESG) reporting as part of non-financial disclosure practices. For non-financial companies, ESG reporting is not only driven by regulatory pressure but also by expectations from investors, stakeholders, and the public. This study aims to explore management perceptions toward the implementation of ESG reporting in non-financial companies. This research employs a qualitative descriptive approach using a case study method. Data were collected through in-depth semi-structured interviews, observation, and document analysis involving managers who are directly involved in sustainability and reporting activities. Data analysis was conducted using thematic analysis to identify key patterns and meanings related to ESG reporting practices. The findings indicate that management perceives ESG reporting as a strategic instrument to enhance corporate legitimacy, reputation, and long-term sustainability. However, challenges such as data availability, measurement complexity, and limited internal capabilities remain significant barriers. This study contributes to the ESG literature by providing in-depth insights into managerial perceptions and offers practical implications for improving ESG reporting practices in non-financial companies
Perceived Value Mediates Product Quality and Price Effects on Purchases at Pandang Kopi, Gianyar, Bali Laksmana, I Nyoman Hendra; Widhiari, Luh Kemala Putri; Rinaldi, Eldian; Fauziah, Laily
Jurnal Manajemen Bisnis dan Kewirausahaan Vol. 6 No. 1 (2026): MARCH
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jamanika.v6i1.43299

Abstract

The rapid growth of the Indonesian coffee industry has intensified competition among local coffee shop MSMEs, particularly in tourism destinations such as Gianyar, Bali. In this context, understanding how consumers evaluate product quality and price through perceived value is essential for sustaining competitiveness. This study investigates the direct effects of product quality and price on purchasing decisions and examines the mediating role of perceived value among consumers of Pandang Kopi, a local MSME coffee shop. A quantitative approach was employed using Partial Least Squares–Structural Equation Modelling (PLS-SEM). Data were collected from 106 consumers through accidental sampling and analyzed using SmartPLS 4.1.1.2. The results show that product quality (β = 0,159; p < 0,05) and price (β = 0,161; p < 0,05) have positive and significant direct effects on purchasing decisions. Perceived value demonstrates the strongest influence on purchasing decisions (β = 0,683; p < 0,001), explaining a substantial proportion of variance (R² = 0,79). Product quality (β = 0,309; p < 0,001) and price (β = 0,590; p < 0,001) also significantly enhance perceived value. Mediation analysis reveals that perceived value significantly mediates the relationship between product quality and purchasing decisions (β = 0,211; p < 0,001) as well as between price and purchasing decisions (β = 0,403; p < 0,001). Notably, the indirect effect of price through perceived value is stronger than its direct effect, indicating that consumers emphasize overall value rather than price alone. Theoretically, this study contributes to value-based consumer decision models by empirically validating perceived value as a central psychological mechanism in MSME coffee shops located in tourism regions. Practically, the findings suggest that local coffee shop MSMEs should prioritize sensory product quality, fair pricing, and holistic consumption experiences to strengthen perceived value and encourage purchasing decisions.