Article Per Year (5 Year)
p-Index From 2021 - 2026
0.61
P-Index
This Author published in this journals
All Journal International Journal of Travel, Hospitality and Events Journal of Social Service and Empowerment Jurnal Manajemen Pariwisata dan Perhotelan
Reni Sulistiyowati
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Social Sciences Transportation Other

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Does Dummy Food Display Effect on Food Purchase Decisions? (A Case Study of Coco Ichibanya Neo Soho Jakarta) Ni Made Dwiyana Rasuma Putri; Reni Sulistiyowati; Pamela
International Journal of Travel, Hospitality and Events Vol. 1 No. 1 (2022): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v1i1.8

Abstract

ABSTRACT Purpose: This research aims to determine the effect of dummy food displays on the food purchasing decision at Coco Ichibanya Neo Soho, West Jakarta, Indonesia. Research methods: This research has a dummy food display as an independent variable and a purchasing decision as to the dependent variable. The measurement of variables used in this research is a Likert scale. The population is consumers who have visited Coco Ichibanya Neo Soho West Jakarta. This research used 96 respondents who were sampled because they met the specified criteria. The accidental sampling method is the method applied in this research. This research used questionnaires as primary data and websites, journals, books, and others related to the research as secondary data. The analyzing method used in this research is a simple regression test method with the help of an SPSS 25 computerized program. Results and discussion: The validity test results state the dummy food display (0.368-0.662 > 0.1) and purchasing decisions (0,400-0,621 > 0.1) so that it is claimed as valid. T-test results conclude that the dummy food display has a positive effect on purchasing decisions because the significance value of 0,000 is less than the value of 0.05. Implication: The dummy food display has a positive and significant effect on purchasing decisions. It can be useful to answer the problem regarding the purchasing decision of Coco Ichibanya Neo Soho based on the dummy food display. Keywords: product display, dummy food display, purchase decision.
Kemasan dan Pemasaran Produk Serba Nanas pada UMKM Alam Sari Kabupaten Subang Jawa Barat Hari Muharam; Yohanes Indroyono; Reni Sulistiyowati; Heni D Wahyuni; Anik Ariyanti; Ryan Permana; Agus Riyanto
Journal of Social Service and Empowerment Vol. 2 No. 1 (2025): Journal of Social Service and Empowerment (JOSSE)
Publisher : Politeknik Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/josse.v2i1.437

Abstract

Salah satu tantangan pada pelaku UMKM adalah bagaimana memproduksi produk, mendapatkan keunikan, mengemas dalam kemasan dan memasarkan produk yang dihasilkan. Setiap UMKM merupakan fondasi perekonomian Indonesia karena mampu menggerakkan sektor ekonomi. UMKM berperan signifikan dalam mendukung pertumbuhan ekonomi nasional, menciptakan lapangan kerja, dan memperbanyak jumlah usaha. Serba Nanas Alam Sari merupakan salah satu UMKM di Subang dan mempunyai produk berbahan dasar nanas. Meskipun UMKM ini telah mampu bertahan sejak tahun 1997 hingga sekarang namun perlu peningkatan pengetahuan tentang pengenalkan produk yang dihasilkan untuk memperluas pasar. Kegiatan pengabdian dilaksanakan dalam bentuk FGD. Diskusi dilakukan dengan para pelaku UMKM yaitu dengan pendiri Serba Nanas Alam Sari dan semua pelaku yang terlibat dalam UMKM tersebut Diskusi yang dilakukan merupakan sharing informasi terkait pengetahuan akademis dan keadaan di lapangan yang memberi masukan-masukan yang bermanfaat bagi kedua belah pihak, tentang produk dan lingkup pemasaran, terkhusus para pelaku UMKM.
Analisis Efektivitas Pemasaran melalui Influencer terhadap Minat Kunjungan Wisata Alam di Gunung Tunak Lombok Tengah Nusa Tenggara Barat Ramli Ahmad; Angga Tri Putra Pardosi; A. Riadh; Budi Setiawan; Reni Sulistiyowati
Jurnal Manajemen Pariwisata dan Perhotelan Vol. 3 No. 1 (2025): Jurnal Manajemen Pariwisata dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmpp-widyakarya.v3i1.4624

Abstract

In line with the development of social media use, the role of influencers in tourism marketing strategies has developed further. This research is aimed at analyzing marketing through influencers in increasing interest in visiting Mount Tunak tourism in Central Lombok. The purpose of this research is to the influence of trust given to influencers. Data was collected through an online survey to 50 respondents who visited the content promoted by influencers. Competition in the world of tourism today is very tight, therefore it is very important to use influencer-based digital marketing. Influencers already have and can personally and effectively reach audiences, so their relevance and credibility are important to research. The results of the research show that using influencer marketing has a significant impact on visitor interest, which is more dominant when there is trust in the influencer. This research is expected to provide guidance for tourism industry players to maximize strategies in digital marketing.
Co-Authors A. Riadh AGUS RIYANTO Ahmad, Ramli Angga Tri Putra Pardosi Anik Ariyanti Budi Setiawan Hari Muharam Heni D Wahyuni Ni Made Dwiyana Rasuma Putri Pamela Ryan Permana Yohanes Indroyono