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All Journal Journal of Community Development Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Huda Ahmad Hudori
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Humanities Computer Science & IT Education Languange, Linguistic, Communication & Media Mathematics Nursing Public Health Social Sciences Other

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Pendampingan Pembuatan Pakan Ayam Kampung di UD Berkah Jaya Desa Baratan Kecamatan Patrang Kabupaten Jember: Pengabdian Huda Ahmad Hudori; Rizal Perlambang CNAWP; Datik Lestari; Dyah Kusuma Wardani; Paramita Andini; Fredy Eka Ardhi P; Deltaningtyas Tri C
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 3 No. 4 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 3 Nomor 4 (April 2025
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v3i4.944

Abstract

UD Berkah Jaya is one of the small company located in Jember Regency, precisely in the village of Baratan, Patrang District. The pandemic conditions in early 2020 made UD Barokah's efforts in producing incense to stop because it could not send its products to the island of Bali. The business owner has a plan to replace the incense production into kampung chicken feed, but the owner does not have the ability to make animal feed, so he needs training and assistance from experts from the Jember State Polytechnic to make animal feed. This service program will be carried out by providing assistance in the manufacture and production of kampung chicken feed. It is hoped that this activity will increase the knowledge and skills of UD Berkah Jaya to be able to produce kampung chicken feed independently. The implementation of this community service activity includes the following activities: Survey of service locations, discussions with owners, preparing materials for training in making kampung chicken feed, training on feed packaging and marketing, coordinating and evaluating the results of service implementation, making service reports, journal articles and print media. /electronic results of dedication. This activity will be carried out for 6 (six) months from June 2023 to November 2023.
Optimalisasi Marketplace Sebagai Strategi Efektif Untuk Perluasan Jaringan Pemasaran Kopi Ratu Produksi UMKM. Azka Food Elok Novita Sari; Nur Faizin; Huda Ahmad Hudori
Journal of Community Development Vol. 5 No. 3 (2025): April
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/comdev.v5i3.1427

Abstract

Azka Food is one of the UMKM that produce coffee products, located in Klungkung Village, Jember Regency. The capacity of coffee bean produced by Azka Food are quite large, which is around 20 tons in one harvest. However, Azka Food's partners are still constrained in product marketing. Where, the marketing system carried out by Azka Food still uses the Word of Mouth Marketing (WoMM) method. The disadvantage of this method is that the process of spreading and marketing products is very slow. So that to overcome this problem, the solution provided by the Team is the introduction and implementation marketing based on marketplace. The implementation method in this activity begins with a discussion to map the needs of partners. Then, Azka Food as partners are given an introduction and assistance regarding the online marketing system. The online marketing introduced to partners is marketing based on marketplace. Partners are given an introduction to several platforms that are commonly used in the marketplace. As a result of this service activity, partners have 2 accounts on 2 selected platforms, namely Shopee and Tokopedia. Partners are also given an introduction to how to manage an online store, starting from the preparation of uploaded products to the management of the transaction system. With the use of marketing through e-commerce, it will increase marketing cost efficiency by up to 35%. This figure is measured based on the calculation of total costs, which are carried out through e-commerce and conventional methods. Where online marketing will reduce the operational costs of conventional marketing, such as print advertising or physical distribution. Online marketing will make it easier for partners to monitor through transaction data which includes sales volume and the amount of turnover received. In addition, the reach of marketing areas and customers will be wider without any additional operational costs.   
Co-Authors Andini, Paramita CNAWP, Rizal Perlambang Datik Lestari Deltaningtyas Tri C Dyah Kusuma Wardani Elok Novita Sari Fredy Eka Ardhi P Nur Faizin