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Analisis Etika Pemasaran dan Dampaknya terhadap Reputasi Merek pada Kampanye Iklan Air Mineral Aisyah Humayyrah; Halimah Zahrah; Amelia Rahmadani; Indy Fauziah Hanifa; Nabila Syaharani
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 4 (2025): November: Humanities, Economic and Social Issues
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/haad0782

This study aims to explore the ethical aspects of Le Minerale's advertising promotion and its impact on brand image. The case highlighted is the Le Minerale billboard showing two unaccompanied babies, which has sparked controversy in society. This research method uses a descriptive qualitative approach by conducting literature studies, observing advertising content, and narrative analysis. The research findings indicate that the advertisement violates the Indonesian Advertising Ethics (EPI) guidelines, especially regarding child exploitation and honesty in delivering messages. This violation causes negative reactions from the public, reduces consumer trust levels, and has the potential to damage brand reputation in the long term. This study emphasizes the importance of integrating ethics in business and consumer protection regulations in marketing strategies, as well as the need for companies to formulate reputation recovery steps through clear and responsible crisis communication. In this context, companies must consider the social and ethical impacts of every marketing decision taken. Therefore, this study can be a reference for companies to increase ethical awareness in product promotion and build a positive brand image in the eyes of consumers. Thus, companies can avoid the same mistakes and increase consumer trust in the brand. In addition, this study can also contribute to the development of marketing ethics and consumer protection theories in Indonesia.

Analisis Penerapan Manajemen Risiko Berbasis ISO 31000 pada Rental Perlengkapan Outdoor: Studi Kasus Markisew Kabupaten Bandung Dwi Julyansyah; Indy Fauziah Hanifa; Putri Dewi Renggani; Andyka Maulana Prayoga; Alfiana
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 1 No. 4 (2025): OKTOBER-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/zymtm609

This study aims to analyze the application of the ISO 31000:2018 Risk Management framework at Markisew, an outdoor and picnic equipment rental MSME in Bandung Regency, to identify, evaluate, and formulate risk treatment strategies. The research employs a descriptive qualitative approach, where the identification of 60 risk events was classified into six main categories. Risk analysis and evaluation were conducted using a 5x5 Matrix, grouped into three priority levels: Low, Medium, and High. Evaluation results indicate that most risks fall into the Medium level (35 risks), but the main focus is directed towards six High category risks (Score 15-25), dominated by Market (R07), Operational (R36, R31), and Human Resources (R41) factors. The most crucial risks are weather dependency and extreme weather impact (R07, R36) and owner burnout risk (R41). The recommended risk treatment strategies focus on indoor product diversification for market factors, strengthening contracts and guarantees for operational and financial aspects, and recruitment and task delegation to address key man risk. This research concludes that the implementation of ISO 31000 is highly relevant for MSMEs to achieve operational stability and business sustainability.

Analisis Penerapan Manajemen Risiko Berbasis ISO 31000 pada Operasional Event Organizer: Studi Kasus Auliacorp Bandung Andyka Maulana Prayoga; Indy Fauziah Hanifa; Putri Dewi Renggani; Dwi Julyansyah; Alfiana
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 1 No. 4 (2025): OKTOBER-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/5mqezf86

This research aims to analyze the implementation of the ISO 31000 risk management framework in the operations of a local Event Organizer (EO), case study Auliacorp Bandung, to address a research gap in Indonesia's small and medium-sized event service sector. The EO sector faces high risk exposure but often neglects formal frameworks. Using a qualitative descriptive approach, data was collected through interviews, observation, and documentation. Risk analysis was performed using a 5x5 matrix (Likelihood × Impact) which classified 35 risk events into Low (1-6), Medium (7-14), and High (15-25) categories. The evaluation results show that most risks (19 risks) are at a Medium level, but management must focus attention on eight High-category risks. The most critical risks are dominated by Financial issues (R16: Client payment failure, score 20) and Human Resources (R11 & R13: Crew fatigue and personnel shortage, score 15-16), followed by Operational risks (R02: Rundown error, score 16). The recommended risk treatments focus on strengthening contract clauses, payment verification, refining technical SOPs, and developing a freelance crew backup system. The study concludes that the implementation of the ISO 31000 framework is highly relevant and urgent for Auliacorp to ensure operational sustainability, minimize financial losses, and maintain the company's reputation.

Penerapan ISO 31000 dalam Manajemen Risiko Pada Industri Retail: Studi Kasus Toko Sembako Madina Amelia Rahmadani; Indy Fauziah Hanifa; Lailafitri Pratiwi Kadmadi; Putri Dewi Renggani; Alfiana
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 1 No. 4 (2025): OKTOBER-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/kscy9c82

This study aims to analyze the implementation of ISO 31000 in risk management at Toko Sembako Madina, a retail business engaged in the sale of staple foods and daily necessities. Effective risk management is very important for the retail industry, especially in facing the uncertainties and complications of today's business world. This study uses a case study method with a qualitative approach, collecting data through interviews, observations, and document analysis. The results show that Toko Sembako Madina faces several major risks in running its business, namely fierce competition, theft and counterfeit money, employee involvement in fraud, and limited capital. This study provides recommendations to improve the effectiveness of risk management atToko Sembako Madina, including the development of a more comprehensive risk management system, increased employee awareness and training, and the use of digital technology for the sustainability of Toko Sembako Madina.

Analisis Manajemen Risiko Menggunakan Framework 31000 dan Matriks Manajemen Risiko Pada Industri Pariwisata Religi Studi Kasus Travel Cahaya Insan Tafakkur Lailafitri Pratiwi Kadmadi; Amelia Rahmadani; Indy Fauziah Hanifa; Putri Dewi Renggani; Alfiana
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 1 No. 4 (2025): OKTOBER-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/qapf1f31

The religious tourism industry is highly dynamic and complex, requiring systematic risk management to maintain service sustainability and pilgrim satisfaction. This study analyzes risk management at the religious tourism operator Travel Cahaya Insan Tafakkur by applying the ISO 31000:2018 framework and risk matrix to assess the likelihood and impact of risks. Using a qualitative approach through interviews and document reviews, this study identifies key risks including operational, service, security, and external risks. The assessment results show that some risks are in the moderate to high category, especially those related to travel schedule uncertainty, service quality, and pilgrims' health conditions. The implementation of ISO 31000 has proven to strengthen the structured process of risk identification, evaluation, and control. This study emphasizes the importance of risk management based on international standards to improve the reliability and sustainability of religious tourism services.

Manajemen Risiko sebagai Upaya Menjaga Stabilitas dan Reputasi Brand Vixzy89 di Pasar Digital Indy Fauziah Hanifa; Lailafitri Pratiwi; Amelia Rahmadani; Nabila Syaharani; Alfiana
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 1 No. 4 (2025): OKTOBER-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/fgr9k048

The growth of digital business requires companies to be able to manage risks systematically to maintain stability and brand reputation. The development of the digital market also brings both opportunities and challenges for fashion UMKM, including the Vixzy89 brand. The competitive digital business environment requires companies to have the ability to identify, analyze, and control risks that could potentially disrupt operational stability and brand reputation based on ISO 31000 principles. This study aims to analyze the implementation of risk management in the Vixzy brand, an UMKM engaged in the production and sale of women's sandals and flat shoes. The research method uses a qualitative approach through direct interviews with the business owner and observation of business processes. The results of the study indicate that the main risks faced by Vixzy come from the production process, suppliers, demand fluctuations, digital competition, negative reviews, and distribution risks. Through risk management such as quality control, supplier diversification, price adjustments, and customer service strategies, Vixzy is able to maintain operational stability and brand image in the digital market. SWOT analysis and risk matrix show that the company is in a growing position and has great opportunities to expand its market through digitalization and product quality enhancement.

Identivikasi dan Analisis Risiko Menggunakan Pendekatan ISO 31000 Studi Kasus Toko Berkah Bandung Aisyah Humayyrah; Putri Dewi Renggani; Indy Fauziah Hanifa; Ari Assrishan Sosh Mantoro; Alfiana
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 1 No. 4 (2025): OKTOBER-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/f9r6e655

This study aims to identify, analyze, evaluate, and formulate risk treatments at Toko Berkah Bandung, a local retail MSME, using the ISO 31000 risk management framework. A descriptive qualitative case study was applied, utilizing observations, interviews, and business documentation. The findings reveal 40 risk events categorized into market, marketing, financial, operational, human resources, and legal risks. Risk evaluation indicates that most risks fall within moderate to high levels, while several are classified as extreme, including unstable cash flow, inaccurate inventory records, rising supplier prices, and digital reputation issues. Through ISO 31000, appropriate risk treatment strategies—such as risk reduction, avoidance, transfer, and acceptance—can be prioritized and implemented. The study highlights the necessity of operational digitalization, employee competency development, stronger financial governance, and regulatory compliance to enhance business resilience and sustainability.

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