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All Journal PENG: Jurnal Ekonomi dan Manajemen Ekopedia: Jurnal Ilmiah Ekonomi
Aisyah Humayyrah
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Economics, Econometrics & Finance

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Analisis Etika Pemasaran dan Dampaknya terhadap Reputasi Merek pada Kampanye Iklan Air Mineral Aisyah Humayyrah; Halimah Zahrah; Amelia Rahmadani; Indy Fauziah Hanifa; Nabila Syaharani
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 4 (2025): November: Humanities, Economic and Social Issues
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/haad0782

Abstract

This study aims to explore the ethical aspects of Le Minerale's advertising promotion and its impact on brand image. The case highlighted is the Le Minerale billboard showing two unaccompanied babies, which has sparked controversy in society. This research method uses a descriptive qualitative approach by conducting literature studies, observing advertising content, and narrative analysis. The research findings indicate that the advertisement violates the Indonesian Advertising Ethics (EPI) guidelines, especially regarding child exploitation and honesty in delivering messages. This violation causes negative reactions from the public, reduces consumer trust levels, and has the potential to damage brand reputation in the long term. This study emphasizes the importance of integrating ethics in business and consumer protection regulations in marketing strategies, as well as the need for companies to formulate reputation recovery steps through clear and responsible crisis communication. In this context, companies must consider the social and ethical impacts of every marketing decision taken. Therefore, this study can be a reference for companies to increase ethical awareness in product promotion and build a positive brand image in the eyes of consumers. Thus, companies can avoid the same mistakes and increase consumer trust in the brand. In addition, this study can also contribute to the development of marketing ethics and consumer protection theories in Indonesia.
Analisis Penerapan Manajemen Risiko Usaha Lapangan Minisoccer Berbasis ISO 31000 Nabila Syaharani; Aisyah Humayyrah; Indy Fauziah Hanifah; Ari Assrisan Sosh Mantoro; Alfiana
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 1 No. 4 (2025): OKTOBER-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/7dpymv53

Abstract

This study examines the implementation of ISO 31000:2018–based operational risk management at the Minisoccer Perbi field in Bandung. A descriptive qualitative approach was employed using observation, interviews, and documentation to identify, analyze, evaluate, and treat operational risks. The findings indicate that major risks include player injuries, slippery field conditions during rain, inadequate drainage, and disruption due to extreme weather. These risks significantly affect user safety, temporary operational shutdowns, and financial losses. Recommended mitigation measures include improving safety facilities, renovating drainage systems, implementing match-postponement procedures, and providing player insurance. Overall, Perbi’s risk management system aligns with ISO 31000 principles, yet lacks optimal documentation and digital monitoring. This study offers practical contributions for community sports facilities to enhance safety, operational effectiveness, and business sustainability.
Implementasi Sistem Manajemen Risiko Berbasis ISO 31000:2018 dalam Pengelolaan Risiko pada Katering Sekolah Non-MSG Dapur Vani Putri Dewi Renggani; Amelia Rahmadani; Aisyah Humayyrah; Lailafitri Pratiwi Kadmadi; Alfiana
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 1 No. 4 (2025): OKTOBER-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/rmcs8r05

Abstract

Non-MSG catering is increasingly popular because it offers more natural, safe, and healthy food, especially for children who require nutritional intake without excessive use of additives. These advantages make non-MSG catering more valuable in providing food that meets the nutritional needs of school children. However, despite its good food quality, most catering businesses still lack structured risk management and tend to rely on experience to address operational challenges. Dapur Vani, a non-MSG catering business, has implemented basic risk management efforts, but has not adhered to standard standards. Therefore, this study focuses on the implementation of an ISO 31000:2018-based Risk Management System to strengthen risk control in operational processes. The study used qualitative descriptive methods through observation, interviews, and documentation. Field findings indicate that the most frequent risks include human error in the production process, delays in raw materials, and late deliveries. Overall, catering businesses also face potential risks related to finances, service quality, compliance, occupational safety, and reputation. Through the implementation of the ISO 31000 process, these risks can be identified and managed more systematically and comprehensively.
Identivikasi dan Analisis Risiko Menggunakan Pendekatan ISO 31000 Studi Kasus Toko Berkah Bandung Aisyah Humayyrah; Putri Dewi Renggani; Indy Fauziah Hanifa; Ari Assrishan Sosh Mantoro; Alfiana
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 1 No. 4 (2025): OKTOBER-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/f9r6e655

Abstract

This study aims to identify, analyze, evaluate, and formulate risk treatments at Toko Berkah Bandung, a local retail MSME, using the ISO 31000 risk management framework. A descriptive qualitative case study was applied, utilizing observations, interviews, and business documentation. The findings reveal 40 risk events categorized into market, marketing, financial, operational, human resources, and legal risks. Risk evaluation indicates that most risks fall within moderate to high levels, while several are classified as extreme, including unstable cash flow, inaccurate inventory records, rising supplier prices, and digital reputation issues. Through ISO 31000, appropriate risk treatment strategies—such as risk reduction, avoidance, transfer, and acceptance—can be prioritized and implemented. The study highlights the necessity of operational digitalization, employee competency development, stronger financial governance, and regulatory compliance to enhance business resilience and sustainability.
Co-Authors Alfiana Amelia Rahmadani Ari Assrisan Sosh Mantoro Ari Assrishan Sosh Mantoro Halimah Zahrah Indy Fauziah Hanifa Indy Fauziah Hanifah Lailafitri Pratiwi Kadmadi Nabila Syaharani Putri Dewi Renggani