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All Journal Dimas: Jurnal Pemikiran Agama untuk Pemberdayaan PENG: Jurnal Ekonomi dan Manajemen Ekopedia: Jurnal Ilmiah Ekonomi
Amelia Rahmadani
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Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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Analisis Etika Pemasaran dan Dampaknya terhadap Reputasi Merek pada Kampanye Iklan Air Mineral Aisyah Humayyrah; Halimah Zahrah; Amelia Rahmadani; Indy Fauziah Hanifa; Nabila Syaharani
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 4 (2025): November: Humanities, Economic and Social Issues
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/haad0782

Abstract

This study aims to explore the ethical aspects of Le Minerale's advertising promotion and its impact on brand image. The case highlighted is the Le Minerale billboard showing two unaccompanied babies, which has sparked controversy in society. This research method uses a descriptive qualitative approach by conducting literature studies, observing advertising content, and narrative analysis. The research findings indicate that the advertisement violates the Indonesian Advertising Ethics (EPI) guidelines, especially regarding child exploitation and honesty in delivering messages. This violation causes negative reactions from the public, reduces consumer trust levels, and has the potential to damage brand reputation in the long term. This study emphasizes the importance of integrating ethics in business and consumer protection regulations in marketing strategies, as well as the need for companies to formulate reputation recovery steps through clear and responsible crisis communication. In this context, companies must consider the social and ethical impacts of every marketing decision taken. Therefore, this study can be a reference for companies to increase ethical awareness in product promotion and build a positive brand image in the eyes of consumers. Thus, companies can avoid the same mistakes and increase consumer trust in the brand. In addition, this study can also contribute to the development of marketing ethics and consumer protection theories in Indonesia.
Social Relations and Religious Law: The Phenomenon of Interfaith Marriage in Cisantana Village, Kuningan Regency, West Java Aishah Khoirunnisa; Nur Nafisa Salsabila; Debagus; Amelia Rahmadani; Alamil Huda; Wisnu Uriawan
Dimas: Jurnal Pemikiran Agama untuk Pemberdayaan Vol. 25 No. 1 (2025)
Publisher : LP2M of Institute for Research and Community Services - UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/dms.v25i1.25749

Abstract

This study explores the phenomenon of interfaith marriage in Cisantana Village, Kuningan. Regency, from the perspective of social relations and religious law. The research was motivated by increasing cases of interfaith marriage in a multicultural community that upholds strong religious values, often creating tension between belief and social harmony. Using a qualitative–participatory community engagement method with a legal sociology approach, data were collected through interviews, observation, and field documentation. The purpose is to analyze how interfaith marriage affects social interaction and how religious and state laws respond to it. Despite social and legal pressures, the results show that love is the primary motivation behind interfaith marriage. The Cisantana community demonstrates tolerance and adaptability, allowing interfaith families to coexist peacefully. This reflects that religious diversity, supported by inclusive social values, can foster harmony and strengthen social cohesion.
Penerapan ISO 31000 dalam Manajemen Risiko Pada Industri Retail: Studi Kasus Toko Sembako Madina Amelia Rahmadani; Indy Fauziah Hanifa; Lailafitri Pratiwi Kadmadi; Putri Dewi Renggani; Alfiana
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 1 No. 4 (2025): OKTOBER-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/kscy9c82

Abstract

This study aims to analyze the implementation of ISO 31000 in risk management at Toko Sembako Madina, a retail business engaged in the sale of staple foods and daily necessities. Effective risk management is very important for the retail industry, especially in facing the uncertainties and complications of today's business world. This study uses a case study method with a qualitative approach, collecting data through interviews, observations, and document analysis. The results show that Toko Sembako Madina faces several major risks in running its business, namely fierce competition, theft and counterfeit money, employee involvement in fraud, and limited capital. This study provides recommendations to improve the effectiveness of risk management atToko Sembako Madina, including the development of a more comprehensive risk management system, increased employee awareness and training, and the use of digital technology for the sustainability of Toko Sembako Madina.
Analisis Manajemen Risiko Menggunakan Framework 31000 dan Matriks Manajemen Risiko Pada Industri Pariwisata Religi Studi Kasus Travel Cahaya Insan Tafakkur Lailafitri Pratiwi Kadmadi; Amelia Rahmadani; Indy Fauziah Hanifa; Putri Dewi Renggani; Alfiana
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 1 No. 4 (2025): OKTOBER-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/qapf1f31

Abstract

The religious tourism industry is highly dynamic and complex, requiring systematic risk management to maintain service sustainability and pilgrim satisfaction. This study analyzes risk management at the religious tourism operator Travel Cahaya Insan Tafakkur by applying the ISO 31000:2018 framework and risk matrix to assess the likelihood and impact of risks. Using a qualitative approach through interviews and document reviews, this study identifies key risks including operational, service, security, and external risks. The assessment results show that some risks are in the moderate to high category, especially those related to travel schedule uncertainty, service quality, and pilgrims' health conditions. The implementation of ISO 31000 has proven to strengthen the structured process of risk identification, evaluation, and control. This study emphasizes the importance of risk management based on international standards to improve the reliability and sustainability of religious tourism services.
Implementasi Sistem Manajemen Risiko Berbasis ISO 31000:2018 dalam Pengelolaan Risiko pada Katering Sekolah Non-MSG Dapur Vani Putri Dewi Renggani; Amelia Rahmadani; Aisyah Humayyrah; Lailafitri Pratiwi Kadmadi; Alfiana
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 1 No. 4 (2025): OKTOBER-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/rmcs8r05

Abstract

Non-MSG catering is increasingly popular because it offers more natural, safe, and healthy food, especially for children who require nutritional intake without excessive use of additives. These advantages make non-MSG catering more valuable in providing food that meets the nutritional needs of school children. However, despite its good food quality, most catering businesses still lack structured risk management and tend to rely on experience to address operational challenges. Dapur Vani, a non-MSG catering business, has implemented basic risk management efforts, but has not adhered to standard standards. Therefore, this study focuses on the implementation of an ISO 31000:2018-based Risk Management System to strengthen risk control in operational processes. The study used qualitative descriptive methods through observation, interviews, and documentation. Field findings indicate that the most frequent risks include human error in the production process, delays in raw materials, and late deliveries. Overall, catering businesses also face potential risks related to finances, service quality, compliance, occupational safety, and reputation. Through the implementation of the ISO 31000 process, these risks can be identified and managed more systematically and comprehensively.
Manajemen Risiko sebagai Upaya Menjaga Stabilitas dan Reputasi Brand Vixzy89 di Pasar Digital Indy Fauziah Hanifa; Lailafitri Pratiwi; Amelia Rahmadani; Nabila Syaharani; Alfiana
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 1 No. 4 (2025): OKTOBER-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/fgr9k048

Abstract

The growth of digital business requires companies to be able to manage risks systematically to maintain stability and brand reputation. The development of the digital market also brings both opportunities and challenges for fashion UMKM, including the Vixzy89 brand. The competitive digital business environment requires companies to have the ability to identify, analyze, and control risks that could potentially disrupt operational stability and brand reputation based on ISO 31000 principles. This study aims to analyze the implementation of risk management in the Vixzy brand, an UMKM engaged in the production and sale of women's sandals and flat shoes. The research method uses a qualitative approach through direct interviews with the business owner and observation of business processes. The results of the study indicate that the main risks faced by Vixzy come from the production process, suppliers, demand fluctuations, digital competition, negative reviews, and distribution risks. Through risk management such as quality control, supplier diversification, price adjustments, and customer service strategies, Vixzy is able to maintain operational stability and brand image in the digital market. SWOT analysis and risk matrix show that the company is in a growing position and has great opportunities to expand its market through digitalization and product quality enhancement.
Analisis Manajemen Risiko Pada Toko Casual Brezzy Reseller Sepatu Adidas Impor Menggunakan Pendekatan ISO 31000 Berdhy Ursila Djamil; Amelia Rahmadani; Ahmad Ryansyah; Wafiayati Nuramrina; Alfiana
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 1 No. 4 (2025): OKTOBER-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/65702618

Abstract

This study aims to analyze the implementation of risk management at the Casual Brezzy store, a reseller of imported Adidas shoes, using the ISO 31000 approach. MSMEs engaged in selling imported products face various risks, such as exchange rate fluctuations, supply delays, uncertainty regarding import regulations, and increasingly competitive markets. The research method used was descriptive qualitative, using interviews, observation, and documentation to identify, analyze, and evaluate risks based on the ISO 31000 framework. The results indicate that very high risks include delivery delays, regulatory compliance, exchange rate fluctuations, and tax burdens. Recommended risk mitigation measures include supplier diversification, strengthening internal control systems, optimizing cash flow, and improving compliance with import regulations. By consistently implementing ISO 31000 principles, MSMEs can improve operational resilience, business stability, and business sustainability.
Co-Authors Ahmad Ryansyah Aishah Khoirunnisa Aisyah Humayyrah Alamil Huda Alfiana Berdhy Ursila Djamil Debagus Halimah Zahrah Indy Fauziah Hanifa Lailafitri Pratiwi Lailafitri Pratiwi Kadmadi Nabila Syaharani Nur Nafisa Salsabila Putri Dewi Renggani Wafiayati Nuramrina Wisnu Uriawan