Article Per Year (5 Year)
p-Index From 2021 - 2026
1.907
P-Index
This Author published in this journals
All Journal Bisma: Jurnal Bisnis dan Manajemen Journal of Management and Entrepreneurship Research Proceeding National Conference Business, Management, and Accounting (NCBMA) Economics, Business, Accounting & Society Review Proceeding of International Conference on Entrepreneurship (IConEnt) Business Innovation Management and Entrepreneurship Journal
Tania Monica Potu
Universitas Pelita Harapan
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Social Sciences Other

Published : 13 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 13 Documents
Search

 1   2 
From Good Deeds to Great Bonds: The CSR Path to Engagement, Trust, and Loyalty Tania Monica Potu; Hope Wilfred Banda
Journal of Management and Entrepreneurship Research Vol. 7 No. 2 (2026)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2026.6.07.2-99

Abstract

Objective: This research explores the relationship between corporate social responsibility (CSR) and customer engagement and client loyalty for long-term outcomes, with brand trust as the mediating variable, using a mineral water company as the research context. Research Design & Methods: An explanatory quantitative design was employed, using a cross-sectional survey of consumers of a mineral water company in Jakarta who are conscious of the company’s CSR initiatives. Purposive sampling yielded 211 valid responses, which were analyzed using SmartPLS 4.0. Findings: CSR outcomes indicate that CSR increases customer involvement, boosting brand trust and significantly affecting customer loyalty. Customer engagement and client loyalty are positively connected, with brand trust as a mediating factor. Implications & Recommendations: The findings signify that CSR is positively correlated with customer engagement, thereby significantly enhancing brand trust and strengthening client loyalty. The mediation mechanism suggests that CSR influences loyalty indirectly through engagement and trust, positioning it as a pivot tool for brand differentiation rather than mere compliance. It is recommended that the mineral water company reinforce the emotional and relational dimensions of its CSR initiatives by integrating them with marketing communications, maintaining transparency, communicating sustainability progress, and fostering participatory consumer engagement to sustain long-term loyalty. Contribution & Value Added: This study advances the literature by offering a process-based explanation of how CSR shapes client loyalty through an integrated mediation framework and underlying psychological mechanisms, such as brand engagement and brand trust, particularly in an emerging mineral water market.
Sustainability in a Water Bottle: CSR and Buying Intention of Le Minerale Tania Monica Potu; Janice Carysa Siahaya; Priskilla E.E. Napitupulu
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 5 (2025): Proceedings of the 5th International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study investigates the influence of Corporate Social Responsibility (CSR) on competitive advantage (CA) and buying intention (BI) in the bottled water industry, focusing on Le Minerale in Surabaya, Indonesia. CSR is examined across four dimensions: legal and ethical responsibility, philanthropic and community services, respect for environment, and respect for customers. Using a quantitative approach with purposive sampling, 100 valid responses were collected from consumers-dominantly aged 17-25 who worked in private companies who purchased Le Minerale and are aware of its CSR activities. Data was analyzed through validity, reliability, normality, and regression tests using SPSS. The results reveal that CSR has a significant and positive effect on competitive advantage, explaining 74.5% of its variance. Furthermore, competitive advantage significantly influences buying intention, accounting for 52.3% of its variance. These findings suggest that CSR initiatives not only strengthen Le Minerale’s market positioning but also foster consumer trust, which eventually enhances buying intention. However, practical factors such as price and accessibility also shape purchasing decisions. The study highlights CSR as a strategic driver of sustainable competitiveness in a low-involvement market like bottled water.
Optimizing Smart Consumption and Green Financing Literacy Through Radio Talkshows Junika Halawa; Tania Monica Potu
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 5 (2025): Proceedings of the 5th International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The implementation of Community Service (PKM) for the January 2025 period was carried out by a team from the Faculty of Economics and Business School UPH Surabaya Campus with partner Radio Sangkakala Surabaya. Therefore, Universitas Pelita Harapan Surabaya Campus collaborates with Radio Sangkakala Surabaya to be able to provide education to the community more broadly. This collaboration is built by presenting quality speakers from the Management Study Program and Accounting Study Program. Each speaker will present topics that are interesting and in accordance with current issues. Based on discussions regarding the needs of the community, this PKM is carried out by providing briefings to the community with 2 main themes on “Optimizing Smart Consumption" and Green Financing Literacy through Radio Talk Shows” which is a topic that is in demand and is being discussed. With the implementation of this interactive talk show, it is hoped that it can provide information and educational education for the wider community in the Surabaya area in terms of economics and business that can increase community knowledge and skills.
Co-Authors Banda, Hope Wilfred Gunawan, Hananiel Mennoverdi Hananiel Mennoverdi Gunawan Hananiel Mennoverdi Gunawan Hope Wilfred Banda Janice Carysa Siahaya Janice Carysa Siahaya Janice Carysa Siahaya Junika Halawa Liao, Yi-Chuan Priskilla E.E. Napitupulu Priskilla E.E. Napitupulu Priskilla E.E. Napitupulu Siahaya, Janice Carysa Yanuar Dananjaya Yanuar Dananjaya