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All Journal Jurnal Abdimas Mahakam Proceeding National Conference Business, Management, and Accounting (NCBMA) International Journal of Economics, Business Management and Accounting
Thomas
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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MORE THAN TASTE: INVESTIGATING THE MODERATING IMPACT OF CAFE ATMOSPHERE BETWEEN FOOD QUALITY AND SERVICE QUALITY THROUGH CUSTOMER SATISFACTION Danny Philipe Bukidz; Thomas
Proceeding National Conference Business, Management, and Accounting (NCBMA) 8th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

This research examines the impact moderating Café Atmosphere (CA)between food quality (FQ) and service quality (SQ) through customer satisfaction (CS) within the café sector. Research method using structural equation modeling (SEM) via SmartPLS. The goal is to explore both the direct impacts of these factors and the moderating effect of the store atmosphere on customer satisfaction. Data was gathered from 100 participants, and the analysis included both outer and inner model assessments to confirm the construction of validity and reliability. The findings indicate SQ (β = 0.391, t = 4.025, p < 0.001), FQ (β = 0.279, t = 2.996, p = 0.001), and CA (β = 0.161, t = 1.888, p = 0.030) all have a significant positive impact on customer satisfaction. Moderation analysis reveals that CA plays a significant role in moderating the relationship between SQ and CS (β = –0.176, t = 2.766, p = 0.003), suggesting that an enhanced environment can compensate for other factors. However, the store atmosphere's moderating effect on the link between FQ and CS is found to be not statistically significant (β = 0.077, t = 1.240, p = 0.108). The model explains 76.3% of the variance in CS (R² = 0.763), demonstrating substantial explanatory power. These results offer valuable theoretical insights into service management and practical recommendations for café businesses seeking to improve customer satisfaction through a comprehensive service approach.
Implementasi Digital Marketing melalui Penggunaan Sosial Media pada UMKM Amplang Amal Desa Muara Badak Ilir Kabupaten Kutai Kartanegara Dachlan, Rudy Syafariansyah; Wahyuti, Sri; Abbas, Muhammad Astri Yulidar; Rohmah, Siti; Thomas; Aini, Nur Fadilah
Jurnal Abdimas Mahakam Vol. 9 No. 02 (2025): Juli
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24903/jam.v9i02.3622

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) merupakan pilar utama perekonomian Indonesia, namun masih menghadapi tantangan besar dalam adaptasi terhadap pemasaran digital. UMKM Amplang Amal di Desa Muara Badak Ilir menjadi contoh konkret dari keterbatasan dalam pemanfaatan media sosial sebagai sarana promosi, yang berdampak pada daya saing dan jangkauan pasar. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kapasitas pelaku UMKM dalam memahami dan mengimplementasikan strategi digital marketing berbasis media sosial. Kegiatan pelatihan dilakukan di tempat usaha yang juga merupakan rumah  pemilik usaha. Peserta pelatihan adalah pemilik usaha dan satu orang karyawannya. Metode yang digunakan adalah action research, dengan pendekatan edukatif melalui ceramah, tanya jawab, dan demonstrasi, yang dilaksanakan dalam dua sesi—teori dan praktik langsung. Hasil pelatihan menunjukkan adanya peningkatan signifikan dalam pemahaman dan keterampilan digital marketing peserta, ditandai dengan mulai digunakannya platform seperti Instagram dan WhatsApp untuk promosi produk serta peningkatan interaksi dengan konsumen. Strategi promosi yang diajarkan mencakup optimalisasi bauran promosi, pemilihan media yang tepat, penyusunan copy iklan, hingga analisis SWOT untuk pembuatan konten yang menarik. Simpulan dari kegiatan ini menegaskan bahwa pelatihan digital marketing mampu meningkatkan visibilitas merek, memperluas pasar, dan memberikan dampak positif terhadap pengembangan usaha UMKM. Rekomendasi ditujukan pada perlunya pelatihan lanjutan dan pendampingan berkelanjutan guna menjaga adaptasi terhadap dinamika teknologi dan pasar digital.
The Impact of Services Quality, Word of Mouths, Facility, Price Towards Customers Satisfaction for Hotel JW Marriott Medan Thomas
International Journal of Economics, Business Management and Accounting (IJEBMA) Vol. 1 No. 1 (2019): January 2019
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijebma.v1i1.215

Abstract

This study investigates the correlation between service quality, word of mouth referrals, facility attributes, pricing, and their collective influence on customer satisfaction at JW Marriott Medan hotel. Through a comprehensive analysis of these factors, the research aims to unveil their relative contributions to overall customer contentment. By discerning the key drivers of satisfaction, this study offers valuable insights to JW Marriott Medan's management for refining their strategies, potentially fostering elevated customer satisfaction, positive reviews, and a competitive edge in the hotel industry
Co-Authors Aini, Nur Fadilah Dachlan, Rudy Syafariansyah Danny Philipe Bukidz M. Astri Yulidar Abbas Siti Rohmah Wahyuti, Sri