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All Journal JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Jurnal Manajemen Bisnis Digital Terkini
Ahmad Zhofaro Jawharul Fadl
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Analisis Lingkungan Internal dan Eksternal untuk Perencanaan Strategi Bisnis: Studi Kasus pada UMKM Cimol Bojot Aa Panyileukan Dzilla Khoerunnisa; Rosiana Dewi; Layalia Auliaur Rahman; Ahmad Zhofaro Jawharul Fadl; Noval Wijaya; Siti Mardiana
Jurnal Manajemen Bisnis Digital Terkini Vol. 2 No. 3 (2025): Juli : Jurnal Manajemen Bisnis Digital Terkini
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumbidter.v2i3.645

Abstract

Micro, Small, and Medium Enterprises (SMEs) play an important role in the economy, including in the growing culinary sector. Cimol Bojot Aa, a culinary business focusing on selling cimol snacks, operates in a highly competitive market. This study aims to analyze the internal and external environments influencing the business strategy of the SME Cimol Bojot Aa. The methodology used includes SWOT and TOWS analysis, combining internal and external factor analysis to formulate business development strategies. Data were collected through interviews with the business owner, direct observation, and related document studies. The results show that Cimol Bojot Aa has strengths in unique products and competitive pricing, but faces challenges in marketing and financial management. Based on these findings, it is recommended that the business focus on strengthening digital marketing strategies and improving financial management for sustainable growth. This study provides practical recommendations for SME owners in planning adaptive and competitive business strategies in the culinary market.
STRATEGI EKSPOR PRODUK UMKM KE PASAR INTERNASIONAL: STUDI KASUS PADA USAHA SEVEN COWBOY LEATHER Ahmad Zhofaro Jawharul fadl; Farhan Mukti Mutakin; Muhammad Raihan Ramadhani; Muhammad Zaidan Ilham Supriadi; Nazhara Azmi
JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Vol. 2 No. 3 (2025): JURNAL AKADEMIK EKONOMI DAN MANAJEMEN  September
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jaem.v2i3.5953

Abstract

Penelitian ini bertujuan untuk mengevaluasi praktik ekspor langsung produk kerajinan kulit oleh mahasiswa Universitas Muhammadiyah Bandung ke Malaysia melalui kerja sama dengan UMKM lokal yaitu Seven Cowboy Leather. Kegiatan ini mencakup tahapan komunikasi dengan pemilik usaha, pembelian produk, pemasaran, serta proses pengiriman dan penerimaan barang oleh konsumen di luar negeri. Metode deskriptif kualitatif digunakan untuk memaparkan langkah-langkah ekspor serta tantangan dan solusi yang dihadapi. Hasil kegiatan menunjukkan bahwa meskipun dilakukan secara sederhana dan tanpa skema harga khusus, ekspor dapat terlaksana dengan baik melalui komunikasi efektif, penggunaan jasa logistik internasional, dan pemanfaatan media sosial. Temuan ini memperlihatkan potensi besar pelaku muda dalam mendorong perluasan pasar produk UMKM ke tingkat global.
Co-Authors Dzilla Khoerunnisa Farhan Mukti Mutakin Layalia Auliaur Rahman Muhammad Raihan Ramadhani Muhammad Zaidan Ilham Supriadi Nazhara Azmi Noval Wijaya Rosiana Dewi Siti Mardiana