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All Journal APPA : Jurnal Pengabdian Kepada Masyarakat PENG: Jurnal Ekonomi dan Manajemen AT-TAKLIM: Jurnal Pendidikan Multidisiplin
Tiara Apriani
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STRATEGI EKSPOR PRODUK UMKM KE PASAR INTERNASIONAL: STUDI KASUS UMKM MOLRING SARI RASA TASIKMALAYA DALAM PENETRASI PASAR MALAYSIA Hasna Najwa Sabrina; Riezka Putri Imanda; Rosiana Dewi; Tiara Apriani
AT-TAKLIM: Jurnal Pendidikan Multidisiplin Vol. 2 No. 7 (2025): At-Taklim: Jurnal Pendidikan Multidisiplin (Edisi Juli)
Publisher : PT. Hasba Edukasi Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71282/at-taklim.v2i7.662

Abstract

This research aims to analyze the export strategy of Molring Sari Rasa Tasikmalaya UMKM in penetrating the Malaysian market. Using a qualitative descriptive approach, data was obtained through direct collaboration with business owners and related literature. The export strategy includes cooperation with business owners, utilization of personal networks, and promotion via social media. The results show that this approach is effective in reaching Indonesian consumers in Malaysia, with a simple export process from communication, packaging, to delivery and payment through Wise services. This research confirms the potential of UMKM to penetrate international markets using digital strategies and social networks, and offers a practical export model for start-up UMKM.
Analisis Manajemen Strategi Eksternal dan Internal dalam Pengembangan UMKM : Studi Kasus pada Es Teh Poci Tiara Apriani; Muhammad Gibran Siregar; Farhan Mukti Mutakin; Rafli Maulana Yusuf; Aufa Zulfikar Maulana; Siti Mardiana
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 4 (2025): November: Humanities, Economic and Social Issues
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/p21zf285

Abstract

This study aims to analyze the internal and external conditions of the Es Teh Poci business in Panyileukan, Bandung, as a strategic case study of a micro, small, and medium enterprise (MSME) in the soft drink sector. Using a descriptive qualitative approach, data were collected through semi-structured interviews with the business owner and supported by recent scholarly literature. The analysis employed several strategic frameworks, including PESTLE, Porter’s Five Forces, Competitor Mapping, Industry Matrix, EFAS, IFAS, IE Matrix, as well as internal analysis tools such as VRIO, Value Chain, Business Model Canvas, and TOWS Matrix. The findings reveal that Es Teh Poci has advantages in its distinctive taste, affordable pricing, and customer loyalty. However, it also faces challenges such as intense market competition and limited digital promotion. A differentiation strategy focused on product quality and service is essential to maintain its position in the local market. Based on the IE Matrix, the business is positioned in the “Grow and Build” quadrant, suggesting that efforts should be directed toward strengthening internal capabilities—particularly in digital marketing and product innovation—to seize external opportunities amid the rising trend of modern beverage consumption
Masjid sebagai Pusat Transformasi Sosial Keagamaan: Studi Praktik Dakwah Mahasiswa KPI pada masjid Raudhatul Jannah Musyaffa; Tiara Apriani; Fitratul Muslimah; Anam Fadhila; Ilham Ade Saputra
APPA : Jurnal Pengabdian Kepada Masyarakat Vol 3 No 2 (2025): APPA : Jurnal Pengabdian kepada Masyarakat (INPRESS)
Publisher : Shofanah Media Berkah

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Abstract

Kegiatan pengabdian masyarakat yang dilakukan mahasiswa Program Studi Komunikasi dan Penyiaran Islam (KPI) di Masjid Raudhatul Jannah bertujuan untuk menguatkan kembali peran masjid sebagai pusat transformasi sosial keagamaan. Melalui pendekatan partisipatif, mahasiswa tidak hanya berperan sebagai penyampai pesan dakwah, tetapi juga sebagai fasilitator, komunikator, dan agen perubahan sosial. Program yang dilaksanakan meliputi kajian tematik, bimbingan baca tulis Al-Qur’an, khutbah Jumat, hingga kegiatan sosial seperti santunan anak yatim dan kerja bakti lingkungan. Hasil kegiatan menunjukkan adanya peningkatan literasi keagamaan jamaah, penguatan fungsi sosial masjid, serta transformasi peran mahasiswa KPI dalam praktik dakwah transformatif. Meski menghadapi tantangan seperti keterbatasan waktu, perbedaan latar belakang jamaah, dan minimnya sarana prasarana, kegiatan ini tetap berjalan efektif berkat kolaborasi antara mahasiswa, takmir, dan masyarakat. Penelitian ini menegaskan bahwa dakwah kontemporer tidak hanya berorientasi pada penyampaian pesan keagamaan, tetapi juga berfungsi sebagai sarana pemberdayaan sosial yang relevan dengan kebutuhan masyarakat modern.
Co-Authors Anam Fadhila Aufa Zulfikar Maulana Farhan Mukti Mutakin Fitratul Muslimah Hasna Najwa Sabrina Ilham Ade Saputra Muhammad Gibran Siregar Musyaffa Rafli Maulana Yusuf Riezka Putri Imanda Rosiana Dewi Siti Mardiana