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All Journal Jurnal Ilmiah Manajemen Kesatuan MANAGER: Journal of Management and Administration Science Logistica : Journal of Logistic and Transportation
Olfebri
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Humanities Economics, Econometrics & Finance Social Sciences Transportation

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THE INFLUENCES OF BRAND IMAGE AND BRAND AWARENESS THROUGH BRAND TRUST ON REPURCHASE BEHAVIOR IN APP-BASED TRANSPORTATION (CASE STUDY OF THE GOJEK APPLICATION) Gede Prandali, Bayu; Olfebri; Sarinah Sihombing
MANAGER: Journal of Management and Administration Science Vol. 3 No. 3 (2025): MANAGER: Journal of Management and Administration Science
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58738/manager.v3i3.647

Abstract

Digital technology currently plays a significant role in daily life. Digital technology will change human attitudes towards new lifestyles which can influence consumer behavior, including the use of transportation. This makes online transportation companies in Indonesia grow rapidly. Transportation services that are different from conventional transportation mean that the rates and services received by consumers are also different. This research implemented quantitative methods. The sample used in this research was 240 GOJEK consumers and the data was processed using SMARTPLS. The SEM–PLS evaluation model is a reflective measurement that is calculated using validity and reliability, where the validity measurement has 2 criteria, including construct validity by assessing convergent validity and discriminant validity. Convergent validity is a combination of indicators that replace one latent variable. Hypothesis 6 has a significant impact and hypothesis 1 has no significant impact. This illustrates the mediating effect of brand trust in influencing the positive indirect influence of brand image on repurchase behavior.
The Impact Of Social Media Marketing Activity On Purchase Intention: Brand Awareness As A Moderator In An Intercity Bus Study Olfebri; Yuliantini; Pahrudin, Cecep
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 3 (2025): JIMKES Edisi Mei 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i3.3528

Abstract

The optimization of social media in public transportation facilities such as public buses is increasingly being improved. So far, empirical research that examines the role of Social Media Marketing Activity (SMMA), Brand Awareness (BA), and Purchase Intention (PI) in one model at the same time in the perspective of Uses and Gratification Theory (UGT) is very limited. This study aims to examine the role of SMMA as an antecedent to BA and PI, as well as the contribution of BA as a moderator to the influence of SMMA on PI in the UGT perspective. This study obtained 262 answers from respondents who are intercity and interprovincial bus users and actively use Facebook as social media to get information about Public Buses. Data was collected using a questionnaire with a convenience sampling approach. The hypothesis that has been proposed in this study is entirely accepted with the direction of influence being entirely positive. This study reveals that SMMA is able to provide alternatives in answering user needs, the optimization of SMMA can trigger the dual role of BA as an internal and external factor in increasing the PI of public buses.
Assessing the Role of Logistics Vehicles in Traffic Congestion and Air Pollution: Policy Implications from Surabaya’s CBD Wasil, Mohammad; Pasa, Inda Tri; Prayitno, Hadi; Slamet, Asep Gunawan; Olfebri
Logistica : Journal of Logistic and Transportation Vol. 2 No. 3 (2024): July 2024
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/logistica.v2i3.676

Abstract

Urban freight transport is essential for sustaining city economies, yet its unmanaged growth poses serious risks to mobility and environmental health. This study aims to evaluate the contribution of logistics vehicle operations to traffic congestion and air pollution in Surabaya’s central business district (CBD). Using a qualitative case study approach, data were collected through interviews, field observations, and secondary documentation. Results show that logistics vehicles account for 18–23% of peak-hour traffic, leading to 20–30% longer travel times, while air quality measurements recorded PM₂.₅ levels exceeding WHO thresholds, especially during logistics peak periods. These impacts are largely driven by the absence of delivery time restrictions, outdated vehicle standards, and insufficient infrastructure. Unlike global cities that implement structured freight policies, Surabaya lacks urban consolidation centers, low-emission zones, and delivery scheduling mechanisms, resulting in overlapping freight–commuter flows and heightened emissions. Findings provide evidence-based insights for implementing time-window regulations, low-emission zones, and consolidation hubs in rapidly urbanizing cities. This study contributes to urban freight literature by highlighting the compounded effects of fragmented delivery practices and outdated fleets in a Southeast Asian secondary city, offering a framework for data-driven policy reforms toward sustainable logistics.
Co-Authors Cecep Pahrudin, Cecep Gede Prandali, Bayu Hadi Prayitno, Hadi Pasa, Inda Tri Sarinah Sihombing Slamet, Asep Gunawan Wasil, Mohammad Yuliantini