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All Journal Journal of Artificial Intelligence and Digital Business JOURNAL OF Qualitative Health Research & Case Studies Reports
Febrina, Dara Meutia Ayu
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Computer Science & IT Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Health Professions Nursing Public Health

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Journal : Journal of Artificial Intelligence and Digital Business

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The Influence of E-Marketing Mix and Quality of Health Services on Patient Satisfaction at RSUD Prof. Dr. Soekarjo Febrina, Dara Meutia Ayu; Pusparani, Kinanti Vionanda; Kusyanto, Fahmi Abdullah; Mubarok, Rizqi; Redjeki, Finny
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.1099

Abstract

The rapid development of information technology has brought about a fundamental transformation in the healthcare ecosystem, changing the paradigm of interaction between hospitals, medical personnel and patients. This research aims to explore the satisfaction felt by patients through existing health services at hospitals as well as explore the digital dimensions of health services, identify the most influential variables, and provide strategic recommendations for the development of hospital digital platforms. The data in this research was obtained through a questionnaire which was then analyzed using the Partial Least Squares (PLS) method with Structural Equation Modeling (SEM). The respondents in this study were patients at RSUD Prof. Dr. Soekarjo numbered 97 respondents. The research results show that the E-Marketing Mix variable which includes product, place, price, personalization, privacy, customer service, community and site elements has a significant influence on patient satisfaction at RSUD Prof. Dr. Soekarjo. Meanwhile, the dimensions of promotion, security and sales promotion do not have a significant effect on patient satisfaction at RSUD Prof. Dr. Soekarjo. The research results also show that service quality has a significant influence on patient satisfaction at RSUD Prof. Dr. Soekarjo. The results of this research indicate that the quality of hospital digital services does not just depend on technological aspects, but on the ability to create a personal, safe and meaningful experience for patients. Quality of service remains the main foundation in building satisfaction, where human aspects such as empathy, timeliness and professionalism of medical personnel are still very much taken into account..
Perception of Business Ethics and Healthcare Service Quality in Hospitals: Impact on Patient Satisfaction and Loyalty Widjaja, Trees Nia Sari; Sikki, Nurhaeni; Kasyati, Kasyati; Yinnie, Celine; Febrina, Dara Meutia Ayu; Kusyanto, Fahmi Abdullah; Hayya, Lidya Nur; Samsu, Ridha Aprillah; Astuti, Tri
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 3 (2025): Agustus - October
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i3.2252

Abstract

This study examines the impact of patients' perceptions of business ethics and healthcare service quality on their satisfaction and loyalty within hospital settings. As healthcare becomes increasingly competitive, ethical conduct and service quality have emerged as pivotal factors in ensuring patient retention. A quantitative research approach was utilized, with data collected from 200 hospital patients through a structured questionnaire. The findings reveal a significant positive relationship between business ethics and service quality on patient satisfaction. Moreover, patient satisfaction was found to strongly influence patient loyalty. The results highlight the importance of ethical practices and high service quality as strategic drivers for enhancing patient loyalty. The study concludes by offering managerial recommendations aimed at fostering better ethical standards and improving healthcare service delivery to strengthen patient retention.
Co-Authors Hayya, Lidya Nur Kasyati, Kasyati Kusyanto, Fahmi Abdullah Mubarok, Rizqi Pusparani, Kinanti Vionanda Redjeki, Finny Samsu, Ridha Aprillah Sikki, Nurhaeni Tri Astuti Widjaja, Trees Nia Sari Yinnie, Celine