Articles
<![CDATA[Pengaruh Kualitas Pelayanan dan Promosi terhadap Keputusan Pembelian : (Studi Kasus Konsumen Kita Bersama Swalayan Bulakamba) ]]>
<![CDATA[Ela Febriani]]>;
<![CDATA[Hendri Sucipto]]>;
<![CDATA[Roby Setiadi]]>
<![CDATA[ JURNAL RISET MANAJEMEN (JURMA) Vol 1 No 3 (2023): September : Jurnal Riset Manajemen ]]>
Publisher : <![CDATA[Institut Teknologi dan Bisnis (ITB) Semarang ]]>
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DOI: 10.54066/jurma.v1i3.892
<![CDATA[This research aims to analyze the influence of service quality and promotion on purchasing decisions in the consumer case study of Kita Bersama Swalayan Bulakamba. The type of this research is quantitative descriptive. In this study, researchers obtained 100 samples calculated from a population of 2,451 using the slovin formula at an error rate of 10%. The method used in this study uses Multiple Linear Regression Analysis. The data collection technique is by distributing questionnaires to respondents using Google from. The results of this study indicate from the t test which states that the service quality variable influences purchasing decisions with a calculated t value of service quality of 6.344 > t table 0.1660 with a significant value of 0.000 <0.05 and promotion has a positive and significant effect on purchasing decisions with promotion t-count 14.655 > t-table 0.1660 with a significant value of 0.000 <0.05.]]>
<![CDATA[Pengaruh Harga dan Kualitas Terhadap Minat Beli Konsumen Buket Bunga: (Studi Kasus pada Syerr Art Collections) ]]>
<![CDATA[Eka Amelia Octaviani]]>;
<![CDATA[Roby Setiadi]]>;
<![CDATA[Muhammad Syaifullah]]>
<![CDATA[ JURNAL RISET MANAJEMEN (JURMA) Vol 1 No 3 (2023): September : Jurnal Riset Manajemen ]]>
Publisher : <![CDATA[Institut Teknologi dan Bisnis (ITB) Semarang ]]>
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DOI: 10.54066/jurma.v1i3.893
<![CDATA[This study has the main objective, namely to find out how the influence of price and product quality on consumer buying interest in flower bouquets at Syerr Art Collections. This research uses quantitative research with the SPSS 28 for windows analysis tool. The population used in this study were consumers from Syerr Art Collections, totaling 300, with a sample of 75 respondents. The data collection method was carried out by distributing questionnaires online, namely through the Google form. The results of this study indicate that there is a positive effect of price on consumer buying interest with a significance value that is smaller than the probability value, namely 0.001 <0.05 and t count is greater than t table, namely 5.328> 1.99346. Product quality also has a positive influence on consumer buying interest with a significance value of 0.001 <0.005 and t count is greater than t table which is 4.3331> 1.99346. The two variables in this study, namely price and product quality, also jointly influence the variable of consumer buying interest with a significance value of 0.001 <0.005, and f count is greater than f table 39.445> 3.12.]]>
<![CDATA[Pengaruh Pelatihan Kerja Dan Motivasi Kerja Terhadap Kinerja Karyawan Studi Kasus Primkoppabri Cabang Brebes ]]>
<![CDATA[Salsabila Ramadhani]]>;
<![CDATA[Azizah Indriyani]]>;
<![CDATA[Roby Setiadi]]>
<![CDATA[ Jurnal Rimba : Riset Ilmu manajemen Bisnis dan Akuntansi Vol. 1 No. 3 (2023): Agustus : Jurnal Rimba : Riset Ilmu manajemen Bisnis dan Akuntansi ]]>
Publisher : <![CDATA[Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia ]]>
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DOI: 10.61132/rimba.v1i3.289
<![CDATA[This study has the main objective, namely to find out how the effect of job training and work motivation on employee performance at the Primkoppabri branch of Brebes. This research uses quantitative research with the SPSS 22 analysis tool. The population used in this research is Primkoppabri employees, totaling 74 employees. The sample in this study uses a saturated sample where all the number of employees is used in the sample. The method of data collection is done by distributing questionnaires. The results of the t test show that the job training variable has a significant positive effect on employee performance with a t count > t table (2.618 > 1.993) and a sig value of 0.011 <0.05. The variable of work motivation has a significant positive effect on employee performance with a t count > t table (6.428 > 1.993) and a sig value of 0.00 <0.05. Then through the F test it is known that the variables of job training and work motivation simultaneously influence employee performance with F count > F table (84.066 > 2.50). Adjuster R square of 70.4% indicates that job training and work motivation variables affect employee performance, and the rest is influenced by other variables.]]>
<![CDATA[Pengaruh Relationship Marketing Dan Kualitas Produk Terhadap Loyalitas Pelanggan Dengan Kepuasan Konsumen Sebagai Variabel Intervening : Studi Kasus Pada Katering Zahdan Kamal Sentosa ]]>
<![CDATA[Ainul Musyafiah]]>;
<![CDATA[Roby Setiadi]]>;
<![CDATA[Syariefful Ikhwan]]>
<![CDATA[ Jurnal Rimba : Riset Ilmu manajemen Bisnis dan Akuntansi Vol. 1 No. 3 (2023): Agustus : Jurnal Rimba : Riset Ilmu manajemen Bisnis dan Akuntansi ]]>
Publisher : <![CDATA[Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia ]]>
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DOI: 10.61132/rimba.v1i3.295
<![CDATA[The research aims to find out how relationship marketing and product quality influence customer loyalty through customer satisfaction at Zahdan Kamal Sentosa catering. This research a quantitative descriptive research type using AMOS 22 Structural Equating Modelling (SEM) analysis. The population used in this research is catering customer in 2022 with a total of 143 respondents. The results showed that relationship marketing had a positive effect on cunsomer satisfaction and customer loyalty with a CR value of 2.279 and 2.958 (CR ≥ 1.96) respectively and a probability value of 0.003 and 0.023 (P ≤ 0.05). Product quality variable has a positive effect on customer satisfaction with a CR value 2.867 (CR ≥ 1.96) and the probability value is 0.004 (p ≤ 0.05). The product quality variable does not have a positive effect on customer loyalty because the CR value is 1.239 (CR ≤ 1.96) and the probability is 0.215 (p ≥ 0.05). the consumer satisfaction variable has a positive effect on loyalty customer with a CR value of 2.294 (CR ≥ 1.96) and a probability value of 0.022 (p ≤ 0.05).]]>
<![CDATA[Entrepreneurship Model: Attributes of Entrepreneurial Intention Between Exact And Non-Exact Students ]]>
<![CDATA[Andi Yulianto]]>;
<![CDATA[Roby Setiadi]]>;
<![CDATA[Roni Roni]]>
<![CDATA[ E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 2 (2020): Jurnal Ilmiah Ekonomi dan Bisnis ]]>
Publisher : <![CDATA[STEKOM PRESS ]]>
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DOI: 10.51903/e-bisnis.v13i2.705
<![CDATA[Entrepreneurial intention in a person can be formed by the external and internal environment. This study examines the attributes entrepreneurial intentionin students : role models, entrepreneurial attitude, subjective norms, and emotional competence. The purpose of this study is to determine a model of entrepreneurial intention among exact and non-exact college students. in Brebes and Tegal, Central Java. Respondents observed were exact and non-exact students at three tertiary institutions, namely Muhadi Setiabudi University (UMUS) Brebes, Polteknik Harapan Bersama (Poltek Harber) Tegal, and Pancasakti University (UPS) Tegal with a total of 301 students using a cluster random sampling. This research uses a quantitative analysis approach with data analysis techniques Structural Equation Model (SEM), a method to test the attributes that make up the entrepreneurial intention model. The results showed that the exact entrepreneurial intention of the student group was formed by the attributes of entrepreneurial attitude, and emotional competence. Meanwhile, the non-exact student group was formed by the attributes of role models and entrepreneurial attitudes. The implication of this research is that universities can form entrepreneurial characters among students through a conducive and dynamic curriculum and academic atmosphere.]]>
<![CDATA[PENGARUH E-WOM (Electronic Word Of Mouth) DAN DAYA TARIK TERHADAP KEPUTUSAN BERKUNJUNG REST AREA HERITAGE KM 260B ]]>
<![CDATA[Annissa Atussholiha]]>;
<![CDATA[Syariefful Ikhwan]]>;
<![CDATA[Roby Setiadi]]>
<![CDATA[ E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 16 No 1 (2023): JURNAL ILMIAH EKONOMI DAN BISNIS ]]>
Publisher : <![CDATA[STEKOM PRESS ]]>
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DOI: 10.51903/e-bisnis.v16i1.871
<![CDATA[This study has the main objective of knowing how the influence of E-WOM (electronic word of mouth) and the appeal of the decision to visit the Rest Area Heritage KM 260B. This study uses a quantitative research type with the SPSS version 22 method. The population used in this study is all visitors in the Heritage Rest Area with a sample of 101 respondents, consisting of 16 questions and obtained by distributing questionnaires to all Rest Area Heritage visitors. offline (paper) and online (google form). The results showed that the E-WOM variable had a positive effect on visiting decisions with a significance value (sig) of 0.000 < probability 0.05 and a tcount of 5,458 > ttable of 1,985. The attractiveness variable has a positive effect on the decision to visit with a significance value (sig) of 0.009 < probability 0.05 and a tcount of 2.667 > ttable of 1.985, so it can be interpreted that the variation of all independent variables, namely E-WOM and attractiveness can affect the decision to visit]]>
<![CDATA[Analisis Pengaruh Perilaku Konsumen Dalam Pengambilan Keputusan Pembelian Online Masyarakat Kabupaten Brebes Pada E-Commerce Shoppe ]]>
<![CDATA[Mohamad Basuni]]>;
<![CDATA[Roby Setiadi]]>;
<![CDATA[Gian Fitralisma]]>;
<![CDATA[Syariefful Ikhwan]]>
<![CDATA[ E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 16 No 1 (2023): JURNAL ILMIAH EKONOMI DAN BISNIS ]]>
Publisher : <![CDATA[STEKOM PRESS ]]>
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DOI: 10.51903/e-bisnis.v16i1.873
<![CDATA[Consumer behavior is the basis for consumers to make purchasing decisions. Consumer behavior is an activity that is closely related to the process of purchasing goods or services. In this study, the independent variable is consumer behavior (X), while the dependent variable is online purchasing decisions (Y). This study aims to examine and analyze the influence of consumer behavior in making online purchasing decisions for the people of Brebes Regency on e-commerce shoppe. The type of research used is quantitative research. The processed data is the result of distributing questionnaires to the public or consumers randomly via google form, the number of population is unknown with a sample of 100 respondents who have been processed using SPSS 22. Data analysis techniques used in this study are validity test, reliability test, test normality, simple linear regression test, coefficient of determination test (R²), and t-test (Partial). Based on the t-test (Partial) shows a positive and significant influence on online purchasing decisions with a value of 0.000 <0.05]]>
<![CDATA[Pengaruh Kualitas Produk Kualitas Pelayanan Dan Fasilitas Terhadap Kepuasan Pelanggan : Studi Empiris Pondok Jahe Geprek Samsudin ]]>
<![CDATA[Riki Yogi Yusnanto]]>;
<![CDATA[Roby Setiadi]]>;
<![CDATA[Dumadi Dumadi]]>
<![CDATA[ JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 8 (2024): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM) ]]>
Publisher : <![CDATA[CV. KAMPUS AKADEMIK PUBLISING ]]>
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DOI: 10.61722/jiem.v2i8.2185
<![CDATA[This research aimms to examine the inflluence of product quality, service quality and facilities on customer satisfaction at Pondok Jahe Geprek Samsudin. In this a research, quantitative methods were used with a descriptive design. The sampling technique uses a purposive samplings. So, data was collected using a questionnaire distributed to customers who bought food or drinks at Pondok Jahe Geprek with a total of 75 respondents. This research instrument is a ratio scale and data analysis uses multiple linear regression. It was found that the product quality variable (X1) partially did not have a significant influence on customer satisfactions, with a calculated t value of 0.188 < 1.993 t table and a significance value of 0.852 > 0.05. Then the service quality variable (X2) partially has a significant effect on the customer satisfaction variable, with a calculated t value of 2.834 > 1.993 t table, and a significance value of 0.006 < 0.05. Then, the facility variable (X3) partially does not have a significant influence on customer satisfaction, with a calculated t value of 1.664 < 1.993 and a significance value of 0.101 > 0.05. Apart from that, simultaneously all x variables have an influence on the y variable with the calculated f value of 3.984 > 2.73 f table and a significance value of 0.018 < 0.05. The implication of these findings is that service quality has a significant influence on the level of partial customer satisfaction. Then product quality, service quality and facilities simultaneously have an impact or influence on the level of customer satisfaction. The conclusion of this a research is that the variables of products quality, service quality and facilities have been proven to simultaneously influence the level of customer satisfaction. Suggestions for future researchers are to increase the number of research samples and examine other variables it that have not being study and have the possibility of influencing the customer satisfaction variable.]]>
<![CDATA[Entrepreneurship Model: Attributes of Entrepreneurial Intention Between Exact And Non-Exact Students ]]>
<![CDATA[Andi Yulianto]]>;
<![CDATA[Roby Setiadi]]>;
<![CDATA[Roni Roni]]>
<![CDATA[ E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 2 (2020): Jurnal Ilmiah Ekonomi dan Bisnis ]]>
Publisher : <![CDATA[LPPM Universitas Sains dan Teknologi Komputer ]]>
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DOI: 10.51903/e-bisnis.v13i2.705
<![CDATA[Entrepreneurial intention in a person can be formed by the external and internal environment. This study examines the attributes entrepreneurial intentionin students : role models, entrepreneurial attitude, subjective norms, and emotional competence. The purpose of this study is to determine a model of entrepreneurial intention among exact and non-exact college students. in Brebes and Tegal, Central Java. Respondents observed were exact and non-exact students at three tertiary institutions, namely Muhadi Setiabudi University (UMUS) Brebes, Polteknik Harapan Bersama (Poltek Harber) Tegal, and Pancasakti University (UPS) Tegal with a total of 301 students using a cluster random sampling. This research uses a quantitative analysis approach with data analysis techniques Structural Equation Model (SEM), a method to test the attributes that make up the entrepreneurial intention model. The results showed that the exact entrepreneurial intention of the student group was formed by the attributes of entrepreneurial attitude, and emotional competence. Meanwhile, the non-exact student group was formed by the attributes of role models and entrepreneurial attitudes. The implication of this research is that universities can form entrepreneurial characters among students through a conducive and dynamic curriculum and academic atmosphere.]]>
<![CDATA[Pengaruh Fasilitas, Promosi dan Citra Destinasi Terhadap Keputusan Berkunjung Pada Agrowisata Besaran Hijau Pabrik Gula Jatibarang Brebes ]]>
<![CDATA[Adjizah Adjizah]]>;
<![CDATA[Roby Setiadi]]>;
<![CDATA[Hendri Sucipto]]>
<![CDATA[ EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 5: Juli 2024 ]]>
Publisher : <![CDATA[CV. Ulil Albab Corp ]]>
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DOI: 10.56799/ekoma.v3i5.4385
<![CDATA[Agrowisata Besaran Hijau Pabrik Gula Jatibarang merupakan wisata pembelajaran dengan suasana sejarah atau Heritage sebagai perjalanan wisatanya. Tujuan dari penelitian ini yaitu untuk menganalisis dan menguji pengaruh fasilitas, promosi serta citra destinasi terhadap keputusan berkunjung pada Agrowisata Besaran Hijau Pabrik Gula Jatibarang Brebes. Mengetahui apa yang menjadi alasan pengunjung melakukan kunjungan ke Agrowisata Besaran Hijau Pabrik Gula Jatibarang Brebes menjadikan dilakukannya penelitian ini. Jenis penelitian kuantitatif menjadi jenis penelitian ini dengan melibatkan 90 responden yang dipilih menggunakan teknik Purposive Sampling. Penghimpunan data dilakukan dengan metode observasi, wawancara, menyerahkan kuesioner atau angket, dokumtasi serta studi pustaka. Analisis data dilakukan menggunakan bantuan SPSS. Hasil penelitian menunjukkan bahwa fasilitas dan citra destinasi secara parsial berpengaruh positif dan signifikan dengan nilai uji t pada variabel fasilitas yaitu yaitu 4.298 > 1.988 dan untuk variabel citra destinasi memiliki nilai 6.409 > 1.988. Kemudian untuk variabel promosi secara parsial tidak berpengaruh dan signifikan tetapi bernilai positif dengan nilai 0.829 < 1.988 dan nilai signifikansinya sebesar 0.409 > 0.05. sedangkan untuk uji simultan menunjukkan semua variabel berpengaruh secara bersama-sama dengan nilai sebesar 47.015 > 2.71 serta nilai signifikan 0.000 < 0.05.]]>
