Mulawarman, Widyatmke Gede
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The Strategic Role of Teachers and Education Personnel as Marketing Agents for Educational Institutions Natavia, Dini Sakti; Mulawarman, Widyatmke Gede; Yahya, Masrur; Nurlaili
Journal of Educational Management Research Vol. 4 No. 2 (2025)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v4i2.1029

Abstract

In the face of increasing competition among educational institutions, effective marketing strategies have become crucial for enhancing their image and attracting students. This study aims to describe the strategic role of teachers and education personnel as marketing agents in improving the image and competitiveness of educational institutions. The approach used is descriptive qualitative with data collection techniques through in-depth interviews, observation, and documentation. The study subjects were teachers and education personnel at a vocational high school. The study results indicate that teachers and education personnel have an essential role in building public trust in schools through excellent service, effective communication with the community, and active involvement in school promotion. Institutional marketing strategies include student testimonials, educational exhibitions, social media, and the role of teachers in conveying school excellence to the community. This study highlights the importance of teachers and education personnel in shaping public perceptions and promoting school values. It also emphasizes the need to build the capacity of education personnel in public communication and institutional promotion to enhance school reputation and competitiveness.
Educational Service Quality Management as a Strategy to Increase School Competitiveness in the Era of Globalization Anggra Prima; Nurlaili; Mulawarman, Widyatmke Gede; Yahya, Masrur
Journal of Educational Management Research Vol. 4 No. 3 (2025)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v4i3.1030

Abstract

This study aims to describe educational service quality management implementation, analyze strategies to improve school competitiveness through an educational service quality management approach, and offer applicable strategic recommendations based on quality management principles at State Senior High School 1 North Sangatta. This study uses a descriptive qualitative approach with the State Senior High School 1 North Sangatta research location. The research subjects included the principal, vice principal for curriculum and student affairs, education personnel, teachers, and several students and parents as users of educational services. Data was collected through observation, in-depth interviews, and documentation studies. Data analysis followed the interactive analysis model from Miles and Huberman, which includes data reduction, data presentation, and drawing conclusions and verification. The study results indicate that quality management practices in schools have been implemented through several separate initiatives that reflect the reliability of academic services. However, there are still weaknesses in responsiveness, especially in administrative services and complaint systems. This study recommends strengthening an integrated quality management system based on information technology and strategic leadership to improve school competitiveness in the era of globalization.
PENERAPAN TOTAL QUALITY MANAGEMENT (TQM) DALAM MENINGKATKAN MUTU LAYANAN PENDIDIKAN DI SEKOLAH: STUDI KASUS MADRASAH DI KALIMANTAN TIMUR Arini, Arini; Ratnawati, Eny; Nurlaili, Nurlaili; Mulawarman, Widyatmke Gede; Yahya, Masrur
SOCIAL : Jurnal Inovasi Pendidikan IPS Vol. 5 No. 3 (2025)
Publisher : Pusat Pengembangan Pendidikan dan Penelitian Indonesia (P4I)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51878/social.v5i3.6937

Abstract

Amidst demands to improve the quality of national education and the implementation of the Independent Curriculum, madrasas face the challenge of adapting, for which the Total Quality Management (TQM) approach offers a relevant framework. This study focuses on examining the application of TQM in improving the quality of educational services in public madrasas in East Kalimantan by evaluating student perceptions as the primary benchmark. Using a descriptive quantitative approach, data were collected through a survey instrument distributed to students to assess various service indicators, ranging from facilities and the learning environment to the roles of educators and leaders. The analysis results indicate that most service aspects, such as the quality of facilities, social interactions, and teaching methods, were assessed as good and supportive by students. However, this study also identified significant challenges in two critical areas: teacher discipline, which was considered inconsistent, and the lack of involvement of the madrasah principal in actively following up on student feedback. It was concluded that although madrasas have demonstrated a commitment to quality, the implementation of TQM principles, particularly in continuous improvement and the involvement of all parties, has not been optimal. Therefore, strengthening the culture of quality, especially in teacher discipline and effective feedback mechanisms, is necessary. ABSTRAKDi tengah tuntutan peningkatan mutu pendidikan nasional dan implementasi Kurikulum Merdeka, madrasah dihadapkan pada tantangan untuk beradaptasi, di mana pendekatan Total Quality Management (TQM) menawarkan kerangka kerja yang relevan. Penelitian ini berfokus untuk mengkaji penerapan TQM dalam meningkatkan mutu layanan pendidikan di madrasah negeri Kalimantan Timur dengan mengevaluasi persepsi siswa sebagai tolok ukur utama. Menggunakan pendekatan kuantitatif deskriptif, data dikumpulkan melalui instrumen survei yang disebar kepada siswa untuk menilai berbagai indikator layanan, mulai dari fasilitas, lingkungan belajar, hingga peran tenaga pendidik dan pimpinan. Hasil analisis menunjukkan bahwa sebagian besar aspek layanan, seperti kualitas fasilitas, interaksi sosial, dan metode pengajaran, telah dinilai baik dan mendukung oleh siswa. Namun, penelitian ini juga mengidentifikasi adanya tantangan signifikan pada dua area kritis, yaitu kedisiplinan guru yang dianggap belum konsisten dan kurangnya keterlibatan kepala madrasah dalam menindaklanjuti masukan dari siswa secara aktif. Disimpulkan bahwa meskipun madrasah telah menunjukkan komitmen terhadap mutu, implementasi prinsip TQM khususnya dalam perbaikan berkelanjutan dan keterlibatan seluruh pihak belum berjalan optimal, sehingga diperlukan penguatan budaya mutu terutama pada disiplin guru dan mekanisme umpan balik yang efektif.