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All Journal Fruitset Sains : Jurnal Pertanian Agroteknologi JURNAL AGRIUST
Maulia, Era
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Agriculture, Biological Sciences & Forestry

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Pemasaran Minyak Kelapa Sawit (Crude Palm Oil) Menggunakan Strategi Analisis Swot Di PT. Perkebunan Nusantara III (Persero) Medan Fuady Harahap, Iffan; Harahap, Syamsuddin; Sitinjak, Lentina; Maulia, Era; Ramut, Anuar
JURNAL AGRIUST Vol 5 No 2 (2025): AGRIUST, Edisi July 2025
Publisher : Universitas Katolik Santo Thomas Medan

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Abstract

The agricultural sector in Indonesia still has many opportunities and bright prospects that have not been explored. In the agribusiness system, agro-industry is one of the subsystems that together with other subsystems form agribusiness. Crude palm oil (CPO) is one of Indonesia's leading commodities that has a strategic role in the national economy, both as a source of foreign exchange and as a provider of employment. The purpose of this study was to determine the marketing strategy of the Crude Palm Oil (CPO) industry at PT Perkebunan Nusantara III (PERSERO) MEDAN using the survey method, data analysis was carried out using descriptive methods and SWOT analysis. The research results obtained describe the SO (Strengths-Opportunites) strategy, namely improving good quality in order to maintain consumer loyalty (S1, O1) and optimizing product suitability according to what consumers want in fostering good relationships (S2, O2). Empowerment of young human resources in providing the best service to consumers. and supporting infrastructure in maintaining good relations (S1, S4, O4). Utilizing a good product image in maintaining consumer loyalty as a great asset for the company (S3, O1, O4). The results of the SWOT analysis described using the SWOT diagram show that the company is in quadrant I which means that PT Perkebunan Nusantara III Medan has an aggressive strategy, namely the company must be able to develop existing strengths and increase and maintain existing opportunities
POTENSI HASIL CABAI MERAH (Capsicum annum L) GALUR M2 PADA DOSIS RADIASI SINAR GAMMA Harta, Rika Yusli; Bella, Rahmi Aurya; Maulia, Era
Fruitset Sains : Jurnal Pertanian Agroteknologi Vol. 13 No. 5 (2025): December: Ilmu Pertanian dan Bidang Terkait
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/fruitset.v13i5.6831

Abstract

Public demand for red chili is quite high, but the production of fresh red chili in Indonesia from year to year shows a significant decrease. Overcoming this requires chili peppers that can grow in all seasons and various types of land and have high yields. Plant breeding methods that can increase genetic diversity in order to obtain the genetic resources needed to develop types of chili peppers that can thrive on peatlands. Mutation is a useful technique that could be used to increase genetic variability of chili as a basis for developing new improved varieties.  One way in plant breeding that aims to increase genetic variation is mutation induction. The method of red chili plants and to identify the dose that produces the greatest effect. A non-factorial randomized block design with three replications was employed in this study. The factors studied were 5 treatment levels consisting of G1 = 100gy, G2 = 200gy, G3 = 300gy, G4 = 400gy and G0 = Pioneer red chili varieties as a comparison, repeated 3 times to obtain 15 samples. Each sample consisted of 2 plants for a total of 30 plants. The study showed that gamma-ray radiation had a highly significant impact on fruit number and a significant effect on fruit weight in red chili plants, with 400 Gy identified as the optimal dose The potential yield of red chili plants was significantly influenced by gamma-ray radiation, with the most effective dose being 400 Gy. Exposure to gamma rays with a dose of 400 Gy is the most optimal dose in producing mutant chili plants from pioneer varieties that are resistant to viral infections.
Co-Authors Anuar Ramut Bella, Rahmi Aurya Fuady Harahap, Iffan Harahap, Syamsuddin Harta, Rika Yusli Sitinjak, Lentina