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All Journal Journal Of Management Science (JMAS) INFOKUM Jurnal Transformasi Digital Dalam Ekonomi, Bisnis dan Manajemen EMPOWERMENT: Journal of Community Practice
Napitupulu, Dea Okviar Egano
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Pelatihan Digital Marketing di Madrasah Tsanawiyah Azzidin Medan Denai untuk Meningkatkan Jumlah Siswa Baru Firmansyah, Edy; Tulim, Anto; Siregar, Ilhamsyah; Syaukani, Arham; Napitupulu, Dea Okviar Egano
EMPOWERMENT: Journal of Community Practice Vol. 2 No. 1 (2025): EMPOWERMENT: Journal of Community Practice
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/empow.v2i1.97

Abstract

Madrasah Tsanawiyah Azzidin Medan, which was opened in 2010, is a junior high school-level madrasah in Medan City. At that time, this madrasah had 123 students. Madrasah Tsanawiyah Azzidin Medan had 85% of students in 2023, but in 2024 the number dropped to 73 students. This madrasah strives to produce marketing personnel who are able to improve accurate communication in digital media and tend to be objective. Continuous training is needed, where this training aims to improve the ability to promote through effective communication in order to increase the number of new students at Madrasah Tsanawiyah Azzidin Medan. The materials used for this training are wifi networks, materials for creating marketing websites via computers, laptops, complete hardware and software, and books on communication techniques in advertising, while the method of implementing community service is carried out using lecture, practice and simulation methods, where the results of implementing community service through digital marketing training from the Azzidin Medan Middle School can increase the understanding and knowledge of training participants about digital marketing by 85% of the total 37 participants who attended.
The effect of cultural organization organizational commitment and work facilities to the employee performance Bank Sumut Medan Syaukani, Arham; Napitupulu, Dea Okviar Egano
Junal Ilmu Manajemen Vol 7 No 2 (2024): April: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v7i2.480

Abstract

Bank Sumut is a BUMD which is well-known for its organizational culture and in recent years Bank Sumut has had a new leader in which the CEO has a background as a leader at Bank Danamon, so this study aims to determine the overall cultural influence between organizational culture, organizational commitment andmjob opportunities on the performance of employees in the central bank office in North Sumatra, in the human resources department and in the retail department. The population in this study consisted of employees from the North Sumatra Medan Bank Office, Human Resources and the Retail Department. The results of the regression analysis showed that of the three independent variables contained in the regression model (organizational culture, organizational commitment and job opportunities). The variables of the organizational culture are significant at 0.04, concluded that the performance of the employees is influenced by the organizational culture (hypothesis 1 is accepted). The variable organizational commitment has a significant value of 0.048. concluded that the organizational commitment influences the performance of the employees (hypothesis 2 is accepted). Workplace variable with a significant value of 0.00. concluded that work facilities influence the performance of employees (hypothesis 3 is accepted). The results showed that the variables organizational culture, organizational commitment and job opportunities together have a positive effect on employee performance. T values with a probability of 0.000 below α (α = 0.05). It can be explained that organizational culture, organizational commitment and work facilities have a positive impact on employee performance.
Co-Authors Andika, Risky Rindi Andika, Rizki Rindi Edy Firmansyah Fikriansyah, Rio Dwi Fikriyansah, Rio Dwi Ilmi, Haifah Rafidah, Siti Sihotang, Jonhariono Sihotang, Widodo Sirait, Terry Gorganda Mariano Siregar, Ilhamsyah Sitinjak, Nandri Marsan Syahfitri, Ririn Syaukani, Arham Tulim, Anto Yusnandar