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All Journal JSE: Jurnal Sharia Economica International Journal of Multidisciplinary Reseach
Nuriawati
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Computer Science & IT Economics, Econometrics & Finance Education Engineering Social Sciences

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ANALISIS STRATEGI PEMASARAN UMKM BAKERY DALAM MENINGKATKAN VOLUME PENJUALAN Nuriawati; Siti Aisyah; Jody Eriyanto
JSE: Jurnal Sharia Economica Vol. 4 No. 3 (2025): Juli
Publisher : LPPM STAI Muhammadiyah Probolinggo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46773/jse.v4i3.2360

Abstract

This study enriches the literature on MSME marketing by revealing the lack of application of the digital marketing mix in the small-scale bakery sector in rural areas. The objective is to determine the marketing strategy for increasing sales volume at Queenpai Bakery Store Paiton. The research method used qualitative research and field study. The research results indicate that the implementation of the marketing mix, specifically the 4Ps—Product, Price, Place, and Promotions is ineffective. In the digital age, many similar businesses have introduced their products to the market using the 4Ps effectively, leading to a significant decline in sales at the store. Promotions, is ineffective because in this digital era, many similar businesses have introduced their products to the market with the proper application of the 4Ps, resulting in a significant decline in sales at the store. Additionally, Queenpai Bakery Store needs to utilize social media as a platform for conducting sales activities, including product promotion, communicating the store’slocation, and product pricing.
ECONOMIC EMPOWERMENT OF RURAL COMMUNITIES THROUGH THE ROLE OF THE ARGOPURO VILLAGE COOPERATIVE IN KRUCIL DISTRICT, PROBOLINGGO REGENCY. Riska Wardatul Jannah; Siti Aisyah; Ridho, Zainur; Nuriawati
International Journal of Multidisciplinary Reseach Vol. 1 No. 2 (2025): Juni
Publisher : International Journal of Multidisciplinary Reseach

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Abstract

This study aims to evaluate the role of the Argopuro Village Cooperative (KUD) in empowering the economy of the community in Krucil District. KUD Argopuro is known to be active in various economic and social activities in the region. This study uses a qualitative descriptive method with a case study approach. Data was collected through in-depth interviews with cooperative managers, members, and local residents, as well as through direct observation and document analysis. The research findings indicate that KUD Argopuro plays a significant role in improving the economic well-being of the Krucil community. The cooperative provides services such as savings and loans, agricultural supply provision, and skill training for members and the general public. The savings and loan program helps the community access business capital at low interest rates, while the provision of agricultural supplies supports farmers in improving productivity and crop quality. Additionally, the skills training provided by the cooperative has helped the community develop small and medium-sized businesses. KUD Argopuro has a positive impact on the economic empowerment of the Krucil community. However, there are still challenges that need to be addressed, such as improving cooperative management and expanding market access for local products. The research recommendations include enhancing the capacity of cooperative managers, diversifying products and services, and strengthening partnerships with external parties.
Co-Authors Jody Eriyanto Riska Wardatul Jannah Siti Aisyah Siti Aisyah Zainur Ridho