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All Journal Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Jurnal Pariwisata Terapan Journal of Artificial Intelligence and Digital Business
Yulia, Nur Arini
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Computer Science & IT Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Social Sciences Other

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JOB DESCRIPTION (JOBDESC) TOUR LEADER DALAM PENANGANAN PERJALANAN WISATA DI TRAVEL AGENT MYTRIP INDONESIA ENDRIFI Putri, Elsa; Yulia, Nur Arini
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 13: Edisi I Januari - Juni 2026
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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This study discusses the job description of Tour Leaders in managing travel activities at Mytrip Indonesia Endrifi Batam Travel Agent. The background of this research is based on tourist complaints regarding Tour Leader services, such as delayed information, lack of friendliness, and insufficient responsiveness to tourists’ needs. The purpose of this study is to identify and analyze the job description of Tour Leaders at each stage of the travel process, including pre-tour (before the trip), on-tour (during the trip), and post-tour (after the trip). This study uses a descriptive qualitative method with data collection techniques including observation, interviews, and documentation involving managers, staff, Tour Leaders, and tourists. The results indicate that the job description of Tour Leaders plays a crucial role in ensuring smooth travel experiences. At the pre-tour stage, Tour Leaders prepare travel documents and necessary arrangements; during the on-tour stage, they coordinate the itinerary, maintain comfort, and resolve issues that arise; and at the post-tour stage, they prepare reports and conduct evaluations. The conclusion emphasizes that the job description of Tour Leaders greatly affects tourist satisfaction and the company’s image, highlighting the need for improved communication skills, excellent service, and conflict management. Keywords: Tour Leader, Job Description, Travel Management, Tourist Satisfaction, Mytrip Indonesia.
PELAKSANAAN PROMOSI PAKET WISATA UMROH DI PT. ILA SAFINATIN NAJAH KOTA PEKANBARU Putri, Elsa Indriani; Yulia, Nur Arini
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 13: Edisi I Januari - Juni 2026
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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This study aims to determine the types and implementation of Umrah tour package promotions at PT. Ila Safinatin Najah in Pekanbaru City. PT. Ila Safinatin Najah is an Umrah travel agency in Pekanbaru that offers various Umrah tour packages, including regular Umrah packages, Private/VVIP Umrah packages, Najah Umrah packages, Ramadhan Umrah packages, and Plus Umrah packages. The research method used is descriptive qualitative with data collection techniques through observation, in-depth interviews, and documentation. The results of this study indicate that the company implements five types of promotion mix, namely advertising, sales promotion, personal selling, public relations, and direct marketing. Among these promotion tools, non-print media—especially social media such as WhatsApp, Instagram, and Facebook—are the most frequently used because they reach prospective pilgrims widely and quickly. In addition, personal selling through face-to-face communication and chat communication also becomes an important strategy in building trust with potential pilgrims Key word: types of promotion, promotion implementation, Umrah tour packages, PT. Ila Safinatin Najah
POTENSI OBJEK WISATA BUKIT SULIGI HILL DALAM MENDUKUNG KEGIATAN HIKING DI DESA ALIANTAN KABUPATEN ROKAN HULU Ariani, Febri; Yulia, Nur Arini
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 13: Edisi I Januari - Juni 2026
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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This study aims to analyze the potential of Bukit Suligi Hill Tourism Object in supporting hiking activities in Aliantan Village, Rokan Hulu Regency. Hiking is a form of nature-based tourism that utilizes natural environmental conditions as its main attraction; therefore, it requires an area that remains natural, safe hiking trails, and adequate supporting facilities. This study employs a qualitative research method with data collection techniques including field observation, interviews, and documentation. The informants in this study consist of tourism site managers, local community members, and visitors to Bukit Suligi Hill.The results of the study indicate that Bukit Suligi Hill has considerable potential to be developed as a hiking tourism destination. The natural environment of the area remains relatively well preserved, although several parts have been utilized as community plantation areas. Bukit Suligi Hill offers hiking trails with varying levels of difficulty, making them suitable for both beginner and experienced hikers. In addition, the diversity of flora and fauna, including various types of natural vegetation and wildlife, serves as a distinctive attraction that enhances recreational and educational hiking experiences.However, the supporting facilities at Bukit Suligi Hill are still limited. The existing facilities include a parking area, toilets, resting areas, clean water facilities, and a camping area, while essential facilities such as an information center and gathering area are not yet available. Therefore, further development and improved management are required to maximize the potential of Bukit Suligi Hill as a safe, comfortable, and sustainable hiking tourism destination. Keywords: Hiking, Tourism Potential, Bukit Suligi Hill
Co-Authors Abdul Rochim Ahmad Nawawi Andriko, Rivaldo Ariani, Febri Etika, Etika Firdaus Yusrizal Fitri, Aizah Hutabarat, Oki Prawati BR Mariaty Ibrahim Muhammad Farhan Muhammad, Fahmi Nurita, Riau Pakpahan, Reo Rinaldy Prayoga, Dimas Putri, Elsa Putri, Elsa Indriani Velicia, Deflin