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All Journal Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Jurnal Pariwisata Terapan Journal of Artificial Intelligence and Digital Business
Yulia, Nur Arini
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Computer Science & IT Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Social Sciences Other

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POTENSI OBJEK WISATA BUKIT SULIGI HILL DALAM MENDUKUNG KEGIATAN HIKING DI DESA ALIANTAN KABUPATEN ROKAN HULU Ariani, Febri; Yulia, Nur Arini
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 13: Edisi I Januari - Juni 2026
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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This study aims to analyze the potential of Bukit Suligi Hill Tourism Object in supporting hiking activities in Aliantan Village, Rokan Hulu Regency. Hiking is a form of nature-based tourism that utilizes natural environmental conditions as its main attraction; therefore, it requires an area that remains natural, safe hiking trails, and adequate supporting facilities. This study employs a qualitative research method with data collection techniques including field observation, interviews, and documentation. The informants in this study consist of tourism site managers, local community members, and visitors to Bukit Suligi Hill.The results of the study indicate that Bukit Suligi Hill has considerable potential to be developed as a hiking tourism destination. The natural environment of the area remains relatively well preserved, although several parts have been utilized as community plantation areas. Bukit Suligi Hill offers hiking trails with varying levels of difficulty, making them suitable for both beginner and experienced hikers. In addition, the diversity of flora and fauna, including various types of natural vegetation and wildlife, serves as a distinctive attraction that enhances recreational and educational hiking experiences.However, the supporting facilities at Bukit Suligi Hill are still limited. The existing facilities include a parking area, toilets, resting areas, clean water facilities, and a camping area, while essential facilities such as an information center and gathering area are not yet available. Therefore, further development and improved management are required to maximize the potential of Bukit Suligi Hill as a safe, comfortable, and sustainable hiking tourism destination. Keywords: Hiking, Tourism Potential, Bukit Suligi Hill
PELAKSANAAN PROMOSI PAKET WISATA UMROH DI PT. ILA SAFINATIN NAJAH KOTA PEKANBARU Putri, Elsa Indriani; Yulia, Nur Arini
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 13: Edisi I Januari - Juni 2026
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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This study aims to determine the types and implementation of Umrah tour package promotions at PT. Ila Safinatin Najah in Pekanbaru City. PT. Ila Safinatin Najah is an Umrah travel agency in Pekanbaru that offers various Umrah tour packages, including regular Umrah packages, Private/VVIP Umrah packages, Najah Umrah packages, Ramadhan Umrah packages, and Plus Umrah packages. The research method used is descriptive qualitative with data collection techniques through observation, in-depth interviews, and documentation. The results of this study indicate that the company implements five types of promotion mix, namely advertising, sales promotion, personal selling, public relations, and direct marketing. Among these promotion tools, non-print media—especially social media such as WhatsApp, Instagram, and Facebook—are the most frequently used because they reach prospective pilgrims widely and quickly. In addition, personal selling through face-to-face communication and chat communication also becomes an important strategy in building trust with potential pilgrims Key word: types of promotion, promotion implementation, Umrah tour packages, PT. Ila Safinatin Najah
IMPLEMENTASI COMMUNITY BASED TOURISM DALAM MENGELOLA OBJEK WISATA GURUN TELAGA BIRU, KABUPATEN BINTAN, KEPULAUAN RIAU Fitri, Aizah; Yulia, Nur Arini
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 13: Edisi I Januari - Juni 2026
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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This study aims to identify the implementation of the Community Based Tourism (CBT) approach and the obstacles encountered in managing the Gurun Telaga Biru tourist attraction. This research employs a qualitative method with data collection techniques including observation, interviews, and documentation. The results indicate that the implementation of CBT involves the participation of local communities in the utilization of natural resources, community organization, and tourism management. The obstacles identified include unclear land ownership status in the tourism area, limited human resources, uneven management of tourism activities, and the influence of natural and weather conditions. Based on these findings, it is recommended to strengthen coordination with relevant institutions that have authority and understanding regarding land status, enhance community capacity through training and assistance, organize tourism activities and business locations in a more coordinated manner, and strengthen cooperation among managers, communities, and related stakeholders to support the sustainability of community based tourism management. Keywords: community based tourism, community, tourist attraction, Gurun Telaga Biru
TANGGAPAN AUDIENS TERHADAP PROMOSI DIGITAL DI OBJEK WISATA DANAU TAJWID DI KECAMATAN LANGGAM MELALUI MEDIA SOSIAL. Asrokh, Matasyah; Yulia, Nur Arini
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 13: Edisi I Januari - Juni 2026
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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This study aims to analyze audience responses to digital promotions through social media managed by the Tajwid Lake tourist attraction, based on visitor responses. It also provides an overview of the AIDA indicators used to measure audience responses to digital promotions through social media at the Tajwid Lake tourist attraction. The background of this study is based on the importance of utilizing social media as a means of tourism promotion in attracting attention, interest, and desire, ultimately leading to tourists' actions to visit the Tajwid Lake tourist attraction. The method used was descriptive quantitative, using simple random sampling, and a sample size of 100 respondents. Data collection was conducted through direct observation of social media used by the management for digital promotion, questionnaire distribution, and documentation. The data were then analyzed using descriptive statistics. The results showed that digital promotion at the Tajwid Lake tourist attraction was effective. Of the four indicators—Attention, Interest, Desire, and Action (AIDA), Attention was the indicator that received the most positive audience response. Therefore, it can be concluded that the digital promotion implemented was able to attract audiences, but further efforts are needed to encourage them to take concrete action in the form of a decision to visit. Keywords: Response, Digital Promotion, Tajwid Lake, Social Media.
Co-Authors Abdul Rochim Ahmad Nawawi Andriko, Rivaldo Ariani, Febri Asrokh, Matasyah Etika, Etika Firdaus Yusrizal Fitri, Aizah Hutabarat, Oki Prawati BR Mariaty Ibrahim Muhammad Farhan Muhammad, Fahmi Nurita, Riau Pakpahan, Reo Rinaldy Prayoga, Dimas Putri, Elsa Putri, Elsa Indriani Velicia, Deflin