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All Journal Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Jurnal Pariwisata Terapan Journal of Artificial Intelligence and Digital Business
Yulia, Nur Arini
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Computer Science & IT Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Social Sciences Other

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JOB DESCRIPTION (JOBDESC) TOUR LEADER DALAM PENANGANAN PERJALANAN WISATA DI TRAVEL AGENT MYTRIP INDONESIA ENDRIFI Putri, Elsa; Yulia, Nur Arini
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 13: Edisi I Januari - Juni 2026
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

This study discusses the job description of Tour Leaders in managing travel activities at Mytrip Indonesia Endrifi Batam Travel Agent. The background of this research is based on tourist complaints regarding Tour Leader services, such as delayed information, lack of friendliness, and insufficient responsiveness to tourists’ needs. The purpose of this study is to identify and analyze the job description of Tour Leaders at each stage of the travel process, including pre-tour (before the trip), on-tour (during the trip), and post-tour (after the trip). This study uses a descriptive qualitative method with data collection techniques including observation, interviews, and documentation involving managers, staff, Tour Leaders, and tourists. The results indicate that the job description of Tour Leaders plays a crucial role in ensuring smooth travel experiences. At the pre-tour stage, Tour Leaders prepare travel documents and necessary arrangements; during the on-tour stage, they coordinate the itinerary, maintain comfort, and resolve issues that arise; and at the post-tour stage, they prepare reports and conduct evaluations. The conclusion emphasizes that the job description of Tour Leaders greatly affects tourist satisfaction and the company’s image, highlighting the need for improved communication skills, excellent service, and conflict management. Keywords: Tour Leader, Job Description, Travel Management, Tourist Satisfaction, Mytrip Indonesia.
PELAKSANAAN PROMOSI PAKET WISATA UMROH DI PT. ILA SAFINATIN NAJAH KOTA PEKANBARU Putri, Elsa Indriani; Yulia, Nur Arini
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 13: Edisi I Januari - Juni 2026
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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This study aims to determine the types and implementation of Umrah tour package promotions at PT. Ila Safinatin Najah in Pekanbaru City. PT. Ila Safinatin Najah is an Umrah travel agency in Pekanbaru that offers various Umrah tour packages, including regular Umrah packages, Private/VVIP Umrah packages, Najah Umrah packages, Ramadhan Umrah packages, and Plus Umrah packages. The research method used is descriptive qualitative with data collection techniques through observation, in-depth interviews, and documentation. The results of this study indicate that the company implements five types of promotion mix, namely advertising, sales promotion, personal selling, public relations, and direct marketing. Among these promotion tools, non-print media—especially social media such as WhatsApp, Instagram, and Facebook—are the most frequently used because they reach prospective pilgrims widely and quickly. In addition, personal selling through face-to-face communication and chat communication also becomes an important strategy in building trust with potential pilgrims Key word: types of promotion, promotion implementation, Umrah tour packages, PT. Ila Safinatin Najah
Co-Authors Abdul Rochim Ahmad Nawawi Andriko, Rivaldo Etika, Etika Firdaus Yusrizal Fitri, Aizah Hutabarat, Oki Prawati BR Mariaty Ibrahim Muhammad Farhan Muhammad, Fahmi Nurita, Riau Pakpahan, Reo Rinaldy Prayoga, Dimas Putri, Elsa Putri, Elsa Indriani Velicia, Deflin