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PENGEMBANGAN OBJEK WISATA AIR PANAS HAPANASAN DI KABUPATEN ROKAN HULU ", Ferawati; Yusrizal, Firdaus; Achnes, Sofia
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 1, No 2: WISUDA OKTOBER 2014
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

The purpose of this research is to know the development of tourism object AirPanas hapanasan kabupaten rokan hulu, especially in the development of is facility.Writer used Spillane theory (1994), which is said that facility is a supporting tool ofthe tourism object daily operational, to accommodate visitor need, indirectly supportgrowth but develop at the same time of after the attraction. Writer used ordinal scalefor measuring, which is likert scale, it is designet to ease respondent to answer somelevels in object which are going to measured.Visitor respondent about the development of the facili according to publicfacility, supporting and complementing tool in object ir panas hapanasan kabupatenrokan hulu. Writer found that visitor think that facilities are good enough,eventhough they need to be fixed in some aspect by improving and developingpromotion and marketing, and also fix the facilities in the location.Keywords : facilities, tourism, development, tourism objek.
TINJAUAN TERHADAP MOTIVASI WISATAWAN BERKUNJUNG KE OBJEK WISATA AIR TERJUN AEK MARTUA KABUPATEN ROKAN HULU PROVINSI RIAU Sari, Fitria; Ibrahim, Mariaty; Yusrizal, Firdaus
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 1, No 2: WISUDA OKTOBER 2014
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

The research is to find out what are the motives and the motivators that influenced tourist to visit Aek Martua waterfall.This research is uses descriptive quantitative methods to analyze problem which is going to conducted. The sample of this research was 100 people were taken by using accidental sampling. Then the data collection techniques in this is reseach the writer used observation, interview and quisionnaires. The writer using the likers scale as an instrument to measuring the lenght of intervals that can be used to find quantitative data.Based on the result of the research are the influence of motivator is more motivate tourists to visit Aek Martua waterfall than the motives. And, according to responden the motivation of tourists to visiting Aek Martua waterfall is good.Keyword: Motivation, motif and motivator, tourist
PELAKSANAAN PROMOSI PADA OBJEK WISATA TAMAN PANCING ALAM MAYANG PEKANBARU Dwitasari, Yuriche; Achmnes, Syofia; Yusrizal, Firdaus
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 2, No 1: WISUDA FEBRUARI 2015
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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This research aimed to implementation of promotion at Taman Rekreasi Alam Mayang in Pekanbaru. This research aims : (1) to knows the goals of the promotion at Taman Rekreasi Alam Mayang in Pekanbaru, (2) to knows the reasons why the promotion must doing at Taman Rekreasi Alam Mayang in Pekanbaru, (3) to knows the promotions programs that was doing by Taman Rekreasi Alam Mayang Pekanbaru, (4) to knows who is doing the promotion at Taman Rekreasi Alam Mayang Pekanbaru, (5) to knows where is the promotion of Taman Rekreasi Alam Mayang Pekanbaru was doing.sample in this research was 100 respondent. This research uses descriptive method to clarify the issues raised in this research.the results of this research indicate that based on the research results obtained on the implementation of promotion at Taman Rekreasi Alam Mayang in Pekanbaru could be good enough. this is proved by the acquisition of overall promotion programs total score is 3,609 points.constraints in the promotion of Taman Rekreasi Alam Mayang Pekanbaru: (1) the goals of promotion is to increase the society knowledge about tourism place, to increase the number of tourist, and to increase the owner income. (2) Taman Rekreasi Alam Mayang still have problems to do the promotion programmes, such as promotion within use television and radio media. (3) Taman Rekreasi Alam Mayang Pekanbaru use the brochure to promote their information.Keyword : Promotion, Programme, Advertising, Sales Promotion, Personal Selling, Public Relations, Direct Marketing.
PELAKSANAAN PROMOSI MELALUI MEDIA SOSIAL PADA OBJEK WISATA DAKWAH OKURA KECAMATAN RUMBAI PESISIR KOTA PEKANBARU Suryadi, Meity Intan; Yusrizal, Firdaus
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 3, No 2: WISUDA OKTOBER 2016
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Promotion is part of marketing, namely to encourage, persuade, inform, explain, and their recalling a product both goods and services. With the implementation of the promotion is done in an attraction make the object easier to be known and recognized by potential visitors, so visitor are easy to reach tourism object. This research used a descriptive quantitative method to examine the problems. For first goals, used triangulation technique and for second goals used percentation technique. The samples in this research were 100 respondents, who were taken by using accidental sampling. While data collection techniques in this research using observation, interview, and questioner. The results of research Promotion Implementation via Social Media in Wisata Dakwah Okura Object Rumbai Pesisir District Pekanbaru City is managers have used 3 social media which are fanspage facebook, twitter, and instagram for promotion. Based on respondent respons, promotion mix or sub-variables on promotion via social media (Sunyoto, 2012) are divided into the Advertising 75,7%, Sales Promotion 51,4%, Public Relation 78,3%, and Word of Mouth Marketing 60,8%. Overall, promotion implementation via social media in Wisata Dakwah Okura object has been accomplished in the amount of 66,4%Keywords: Advertising, Promotion, Public Relation, Sales Promotion, Social Media, Word of Mouth Marketing
POLA PERJALANAN WISATA BAHARI KABUPATEN BINTAN Susanto, Dedi; Yusrizal, Firdaus
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 5: Edisi I Januari - Juni 2018
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Bintan has great natural tourism potential, especially marine tourism. Therefore, it is necessary to have a arranged and planned travel pattern to increase visitors in Bintan. This study was conducted to reveal the potential of marine tourism that is not yet known by tourists. This study aims to identify the object and potential of marine tourism and reveal the cluster of travel patterns, and recommend the travel pattern of marine tourim in Bintan. This study used descriptive qualitative method. The data collection techniques in this study using literature study, observation, interviews, and documentation. The results of this study reveal the object and potential of marine tourism in Bintan, and recommend the travel pattern of marine tourism in Bintan District. Keywords : travel patterns, marine tourism, district Bintan.
IMPLEMENTASI STANDAR OPERASIONAL PROSEDUR BELLBOY PADA HOTEL ARYADUTA PEKANBARU Robiyanto, Wiwit; Yusrizal, Firdaus
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 4, No 1: WISUDA FEBRUARI 2017
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

This research aims to know how the implementation of S.O.P and the level of S.O.P implement by bellboy in Aryaduta Hotel Pekanbaru. This research is combine research between qualitative and quantitative. The population of this research is bellboy with number 6 persons, because of 6 bellboys will be analyzed in this research, the number of sample and respondent same as the population it self. Based on the research result that has been done by the writer, that Aryaduta Hotel’s management has said that implementation of S.O.P to bellboy is good enough and the level of S.O.P implement by bellboy is high.Keywords : Implementation, S.O.P, Bellboy, Management.
KEPUASAN KONSUMEN TERHADAP FASILITAS DI KARANG RESTAURANT KTM RESORT BATAM Melani, Andi; Yusrizal, Firdaus
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 4, No 2: WISUDA OKTOBER 2017
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

The research was conducted to know the facilities contained in karang restaurant KTM resort Batam and to know customer satisfaction with facilities in karang restaurant KTM resort Batam. The research method used is quantitative approach. The sample technique used is accidental sampling. Samples taken as many as 100 respondents, taken into the research respondents are the guests who come to karang restaurant with a view to knowing expectations before using the facility and reality after using the facility. The data were collected using, interview, observation, and questionnaire. Analysis of data use is done by comparing expectations and reality of the responses of respondents. The results of the research indicate the reality is higher than the expectation so that overall cunsumers feel less satisfied with the facilities contained in karang restaurant KTM resort Bata (y>x).Keywords: Customer satisfaction, Facilities, Level of Conformity
KOORDINASI KERJA ANTARA RECEPTIONIST DENGAN ORDER TAKER DALAM MEMPERSIAPKAN PENJUALAN KAMAR DI HOTEL TJOKRO PEKANBARU Eriadi, Rosi; Yusrizal, Firdaus
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 6: Edisi I Januari - Juni 2019
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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This research aims to determine the coordination system of work between receptionists and order takers in preparing room sales at Tjokro Pekanbaru Hotel. Coordination is the process of integrating activities that aim to produce an action to achieve a common goal in an organization.This research uses qualitative methods to examine the problems studied by making key informants as many as six people as resource persons, namely one Front Office Manager, one Housekeeping Manager, two Order Takers, two Receptionist people. While the data collection techniques in this study used observation, interviews and documentation.Based on the results of the research that has been done, for the whole of the results of the interview answers said that the coordination of work between Receptionist and Order Taker is sufficiently implemented, but still needs to be improved.Keywords : Coordination, Receptionist, Order Taker
PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN TAMU DI HOTEL NIAGARA PARAPAT PROVINSI SUMATERA UTARA Baetie, Destiana; Yusrizal, Firdaus
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 5, No 1: WISUDA APRIL 2018
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Service quality in a hotel is a very influential on guest satisfaction. The better of the service quality provided the higher the level of guest satisfacation. This study aims to (1) find out how the services at the Niagara hotel parapat (2) to know the satisfaction of guests at the hotel Niagara Parapat (3) to determine the effect of service quality to guest satisfaction at the hotel Niagara Parapat. The sample in this study was 100 people, drawn from the number of guest population at the Niagara hotel by using the accidental sampling technique. Technique of collecting data of this research using questioner. The classical assumption test uses the normality test, multicollinearity test, and heteroscedasticity test. Data analysis technique used in this research is Multiple Linear Regression Analysis. Hypothesis Testing, Multiple Determination Coefficient Analysis (R2). Based on the results of the study known: there is a significant positive effect on the quality of service to the guest papacy at the hotel Niagara Parapat, shown by the results of multiple linear regression analysis Y = 3.341 + 0.306 x1 + 0.012 x2 + 0, 205 x3 + 0.388 x4 + 0.166 x5 + e. F arithmetic (43, 587)> F table (2,311) with significant (0,000) <0.05. The value of coefficient of determination (R2) is 69.9% and 30.1% is separated by other factors not included in this regressi model.Key words: Service Quality, Guest Satisfacation
PELAKSANAAN STANDAR OPERASIONAL PROSEDUR (SOP) WAITER DAN WAITRESS DI TAMINGSARI TURI BEACH RESORT BATAM Bakara, : Irnawati Suryani; Yusrizal, Firdaus
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 5: Edisi I Januari - Juni 2018
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Turi Beach Resort is located in a city that is the city of Batam where this location is a lot of favorite locations for tourists in the country and foreign tourists to visit, (1) to know the implementation of Standard Operating Procedures (SOP) of waiter and waitress at Tamingsari Turi Beach Resort Batam (2) to know the constraints encountered in the implementation of SOP waiter and waitress. The design of this study using qualitative methods with descriptive approach in which researchers will retrieve data from informants who know the restaurant in Turi Beach Resort Batam. From the research results can be concluded in the implementation of Standard Oprasional Procedure (SOP) waiter and waitress Mise And Place Table Setting, Greet And Great, Offering Menu, Taking Order, Other Service, Clearing Table, Taking The Dessert Order, Presenting Bill, Clearing and some obstacles that are found are Individual, Leadership, Team and system. Keywords: Implementation, Food And Beverage Service Department