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All Journal Jurnal DISPROTEK Jurnal Bina Informatika dan Komputer (BINER)
Fitroh, Qorry Aina
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Civil Engineering, Building, Construction & Architecture Computer Science & IT Electrical & Electronics Engineering Industrial & Manufacturing Engineering Other

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IMPLEMENTATION OF PROTOTYPE METHOD IN WEBSITE-BASED PETSHOP DIGITAL BRANDING SYSTEM Kurniawan, Indra; Zulfa, Muhammad Choiru; Sulistyawati, Dwi Retna; Fitroh, Qorry Aina
Jurnal Disprotek Vol 16, No 2 (2025)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jdpt.v16i2.8569

Abstract

The use of websites in today's industrial world plays a significant role. Websites are used as a medium for information, sales, and product promotion. Digital branding is an effective and superior strategy for facilitating digital communication between sellers and buyers. Through branding, companies can introduce their brands while building a positive image and reputation among consumers. This branding effort aims to foster consumer trust in the company. This research uses the prototyping method, an approach in the Software Development Life Cycle (SDLC) that focuses on developing working models. The creation of a website-based pet shop digital branding system can help shops introduce their businesses and products to buyers because it can be accessed directly from anywhere. Thus, buyers no longer need to visit the store in person to obtain information. IMPLEMENTASI METODE PROTOTYPE PADA SISTEM DIGITAL BRANDING PETSHOP BERBASIS WEBSITEThe use of websites in today's industrial world plays a significant role. Websites are used as a medium for information, sales, and product promotion. Digital branding is an effective and superior strategy for facilitating digital communication between sellers and buyers. Through branding, companies can introduce their brands while building a positive image and reputation among consumers. This branding effort aims to foster consumer trust in the company. This research uses the prototyping method, an approach in the Software Development Life Cycle (SDLC) that focuses on developing working models. The creation of a website-based pet shop digital branding system can help shops introduce their businesses and products to buyers because it can be accessed directly from anywhere. Thus, buyers no longer need to visit the store in person to obtain information.
ANALISIS DIGITAL BRANDING WEBSITE KULINER TRADISIONAL JEPARA DENGAN METODE SCRUM Kurniawan, Indra; Ibad, Irsyadul; Fitroh, Qorry Aina; Suseno, Akrim Teguh; Ulfah, Sofia
Bina Informatika dan Komputer (BINER) Vol 3, No 2 (2025): Jurnal Bina Informatika dan Komputer (BINER)
Publisher : Universitas Muria Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24176/biner.v3i2.16130

Abstract

Jepara merupakan daerah di pesisir utara Jawa Tengah yang memiliki kekayaan budaya berupa seni ukir kayu dan kuliner tradisional yang berakar dari kearifan lokal. Meskipun kuliner tradisional Jepara memiliki potensi besar sebagai identitas budaya sekaligus penggerak ekonomi masyarakat melalui UMKM, upaya promosi masih menghadapi keterbatasan terutama pada aspek digital branding. Penelitian ini bertujuan untuk merancang konsep website digital branding kuliner tradisional Jepara dengan menggunakan metode Scrum sebagai kerangka pengembangan sistem yang bersifat iteratif dan adaptif. Metode penelitian dilakukan melalui observasi lapangan dan wawancara dengan pelaku UMKM kuliner tradisional untuk mengidentifikasi kebutuhan sistem. Analisis menunjukkan bahwa sebagian besar penjual telah memiliki akses teknologi dan internet, namun hanya sedikit yang memanfaatkan media digital sebagai sarana promosi dan transaksi. Hasil rancangan berupa flowchart, use case diagram, serta desain antarmuka berbasis Figma yang dikembangkan melalui tahapan Scrum (product backlog, sprint planning, dan sprint backlog). Rancangan ini diharapkan dapat menjadi dasar implementasi website sebagai media promosi dan branding kuliner tradisional Jepara yang lebih modern, interaktif, dan berdaya saing.
Co-Authors Dwi Retna Sulistyawati Ibad, Irsyadul Indra Kurniawan Muhammad Choiru Zulfa Suseno, Akrim Teguh Ulfah, Sofia