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All Journal JIP: Jurnal Ilmiah PGMI Jurnal Pengabdian kepada Masyarakat
Ahmad Hilmi
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Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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PELATIHAN STRATEGI DIGITAL MARKETING UNTUK MENINGKATKAN PENJUALAN UMKM DI TOKO DAILY MART PUTRI DI DESA TREBUNGAN KECAMATAN MANGARAN SITUBONDO Dassucik, Dassucik; Aisyahtul Magfiroh; Husnul Khotimah; Zaim Eka Firdaus; Ahmad Hilmi
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 3: Agustus 2025
Publisher : Bajang Institute

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Abstract

Kegiatan ini bertujuan untuk menganalisis strategi digital marketing terhadap peningkatan penjualan produk di platform e-commerce, khususnya melalui fitur TikTok. Studi kasus ini dilakukan pada Toko Daily Mart Putri, yang memanfaatkan video tiktok sebagai salah satu strategi pemasaran digital. Pendekatan kuantitatif digunakan dalam penelitian ini dengan metode survei yang melibatkan sejumlah responden, yaitu konsumen yang berpartisipasi dalam sesi live streaming dan video tiktok di toko tersebut. Data dikumpulkan melalui kuesioner online dan dianalisis menggunakan teknik regresi linier untuk mengetahui hubungan antara variabel strategi digital marketing dan peningkatan penjualan. Faktor-faktor seperti interaksi langsung dengan konsumen, penggunaan promosi diskon saat video tiktok, dan penyajian produk secara visual menarik, terbukti efektif dalam menarik perhatian dan meningkatkan konversi penjualan. Temuan ini menunjukkan bahwa pemanfaatan fitur video tiktok dapat menjadi alat pemasaran yang potensial untuk meningkatkan daya saing bisnis di era digital
An Evaluation Study of the Merdeka Curriculum Lesson Plan in Islamic Elementary School Erdiyanti; Kharis Sulaiman Hasri; Ahmad Hilmi; Yeni Wulandari
JIP Jurnal Ilmiah PGMI Vol 11 No 2 (2025): JIP (Jurnal Ilmiah PGMI)
Publisher : Program Studi Pendidikan Guru Madrasah Ibtidaiyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19109/jip.v11i2.31373

Abstract

Many experts have conducted studies on lesson plans, but research evaluating the Merdeka Curriculum lesson plan using Stake theory is still limited. This study examined teachers’ understanding of the Merdeka Curriculum lesson plan, the process of developing it, and the teaching module documents they created. Using a qualitative descriptive approach, data were collected through observation, interviews, and documentation at State Islamic Elementary School (MIN) 2 Konawe Selatan. The participants consisted of two teachers and one principal. Data validity was tested using time and technique triangulation. Data analysis techniques followed the Miles and Huberman procedure, which consists of three stages: data reduction, data presentation, and conclusion drawing. The results showed that teachers have a deep understanding of the Merdeka Curriculum. They used the ATM (Observe, Imitate, Modify) approach in creating lesson plans and adapting them to the local context. However, improvements were still needed in the use of technology and learning media. Most of the prepared learning module documents met the established standards, although some components still need improvement. The implications of this study highlight the importance of teacher training and competency development, as well as educational policies that support the use of technology in lesson planning. These findings provide valuable insights for improving the quality of education in Indonesia, particularly in the implementation of the Merdeka Curriculum.
Co-Authors Aisyahtul Magfiroh Dassucik, Dassucik Erdiyanti HUSNUL KHOTIMAH Kharis Sulaiman Hasri Yeni Wulandari Zaim Eka Firdaus