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All Journal JIP: Jurnal Ilmiah PGMI Jurnal Pengabdian kepada Masyarakat WORLDVIEW ( Jurnal Ekonomi Bisnis dan Sosial Sains )
Ahmad Hilmi
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Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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PELATIHAN STRATEGI DIGITAL MARKETING UNTUK MENINGKATKAN PENJUALAN UMKM DI TOKO DAILY MART PUTRI DI DESA TREBUNGAN KECAMATAN MANGARAN SITUBONDO Dassucik, Dassucik; Aisyahtul Magfiroh; Husnul Khotimah; Zaim Eka Firdaus; Ahmad Hilmi
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 3: Agustus 2025
Publisher : Bajang Institute

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Abstract

Kegiatan ini bertujuan untuk menganalisis strategi digital marketing terhadap peningkatan penjualan produk di platform e-commerce, khususnya melalui fitur TikTok. Studi kasus ini dilakukan pada Toko Daily Mart Putri, yang memanfaatkan video tiktok sebagai salah satu strategi pemasaran digital. Pendekatan kuantitatif digunakan dalam penelitian ini dengan metode survei yang melibatkan sejumlah responden, yaitu konsumen yang berpartisipasi dalam sesi live streaming dan video tiktok di toko tersebut. Data dikumpulkan melalui kuesioner online dan dianalisis menggunakan teknik regresi linier untuk mengetahui hubungan antara variabel strategi digital marketing dan peningkatan penjualan. Faktor-faktor seperti interaksi langsung dengan konsumen, penggunaan promosi diskon saat video tiktok, dan penyajian produk secara visual menarik, terbukti efektif dalam menarik perhatian dan meningkatkan konversi penjualan. Temuan ini menunjukkan bahwa pemanfaatan fitur video tiktok dapat menjadi alat pemasaran yang potensial untuk meningkatkan daya saing bisnis di era digital
An Evaluation Study of the Merdeka Curriculum Lesson Plan in Islamic Elementary School Erdiyanti; Kharis Sulaiman Hasri; Ahmad Hilmi; Yeni Wulandari
JIP Jurnal Ilmiah PGMI Vol 11 No 2 (2025): JIP (Jurnal Ilmiah PGMI)
Publisher : Program Studi Pendidikan Guru Madrasah Ibtidaiyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19109/jip.v11i2.31373

Abstract

Many experts have conducted studies on lesson plans, but research evaluating the Merdeka Curriculum lesson plan using Stake theory is still limited. This study examined teachers’ understanding of the Merdeka Curriculum lesson plan, the process of developing it, and the teaching module documents they created. Using a qualitative descriptive approach, data were collected through observation, interviews, and documentation at State Islamic Elementary School (MIN) 2 Konawe Selatan. The participants consisted of two teachers and one principal. Data validity was tested using time and technique triangulation. Data analysis techniques followed the Miles and Huberman procedure, which consists of three stages: data reduction, data presentation, and conclusion drawing. The results showed that teachers have a deep understanding of the Merdeka Curriculum. They used the ATM (Observe, Imitate, Modify) approach in creating lesson plans and adapting them to the local context. However, improvements were still needed in the use of technology and learning media. Most of the prepared learning module documents met the established standards, although some components still need improvement. The implications of this study highlight the importance of teacher training and competency development, as well as educational policies that support the use of technology in lesson planning. These findings provide valuable insights for improving the quality of education in Indonesia, particularly in the implementation of the Merdeka Curriculum.
REORIENTASI ZAKAT PRODUKTIF BERBASIS EKONOMI HIJAU : MODEL PEMBERDAYAAN UMKM MUSTAHIK DALAM PERSPEKTIF MAQASID AL-SHARIAH Alfin Maulana; Auliya Ghazna Nizami; Ahmad Hilmi
WORLDVIEW ( Development economic and sharia studies journal ) Vol 5 No 1 (2026): WORLDVIEW ( Jurnal Ekonomi Bisnis dan Sosial Sains )
Publisher : Fakultas Ekonomi dan Bisnis Universitas Wijaya Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38156/worldview.v5i1.698

Abstract

This study aims to analyze the influence of compensation, benefits, and motivation on employee performance from the perspective of the Ability–Motivation–Opportunity (AMO) theory. The research adopts a qualitative approach using a literature review method by examining relevant national and international journal articles as well as academic books published between 2020 and 2025. The findings indicate that compensation and benefits serve as strategic human resource management practices that significantly affect employee performance, primarily through enhancing work motivation. Motivation acts as a key mediating mechanism that links compensation and benefits to employee performance, while opportunity ensures that employees’ abilities and motivation are translated into productive work behavior. Within the AMO framework, the integration of ability, motivation, and opportunity is essential for achieving sustainable employee performance. This study contributes theoretically by explicitly incorporating the role of benefits into the AMO perspective and offers practical implications for organizations in designing fair, competitive, and performance-oriented compensation and benefit systems.
Co-Authors Aisyahtul Magfiroh Alfin Maulana Auliya Ghazna Nizami Dassucik, Dassucik Erdiyanti HUSNUL KHOTIMAH Kharis Sulaiman Hasri Yeni Wulandari Zaim Eka Firdaus