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All Journal ABDI MOESTOPO: Jurnal Pengabdian pada Masyarakat INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER)
Charviandi, Adrie
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Humanities Environmental Science Social Sciences

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Penguatan Kompetensi Sales dan Strategi Pemasaran Konvensional Bagi UMKM Sandya, Deasy; Suhartini, Yesi; Noristaman, Rizka; Asmari, Andri; Kurniadi, Arif Nugraha; Yusnaini, Yusnaini; Iskandar, Diki; Charviandi, Adrie; Khumaedillah, Hipdi; Putro, Adela Cahyo; Wardianti, Dini
ABDI MOESTOPO: Jurnal Pengabdian Pada Masyarakat Vol 8, No 2 (2025): Juli 2025
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/abdimoestopo.v8i2.5716

Abstract

Program pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kapasitas pemasaran konvensional dan kualitas sumber daya manusia di CV Dharma Mulia Makmur, sebuah UMKM sektor frozen food. Permasalahan utama yang diidentifikasi meliputi ketiadaan SOP pemasaran, rendahnya keterampilan salesmanship, dan belum tersusunnya materi promosi yang terstruktur. Pendekatan terpadu yang digunakan melibatkan penyusunan dan implementasi SOP, pelatihan salesmanship berbasis praktik, dan pendampingan langsung (mentoring). Hasil kegiatan menunjukkan peningkatan signifikan dalam aspek keterampilan komunikasi, teknik closing, handling objection, dan kepercayaan diri tenaga penjual. Evaluasi pre-test dan post-test membuktikan efektivitas pendekatan experiential learning. Kegiatan ini juga menghasilkan dokumen SOP, company profile, dan product knowledge sebagai luaran praktis yang mendukung transformasi budaya kerja menjadi lebih disiplin dan customer-oriented. Implikasi praktis dari program ini menunjukkan bahwa pendekatan pelatihan terintegrasi mampu meningkatkan daya saing UMKM secara sistemik. Sementara itu, dari sisi akademik, model pelatihan ini dapat direplikasi dan dijadikan rujukan untuk pengembangan strategi pemberdayaan UMKM berbasis kebutuhan riil. Program ini dirancang untuk keberlanjutan dengan replikasi ke UMKM sejenis melalui pelatihan kader internal dan kemitraan lintas sektor.
SENTIMENT ANALYSIS OF BIG DATA TO MEASURE TOURISM'S SOCIAL AND EMOTIONAL IMPACT ON SOCIAL MEDIA: A CASE STUDY OF INDONESIA Romario De Fretes, Diego; Noviany, Henny; Farida Juliarta, Evie; Sandya, Deasy; Charviandi, Adrie
INTERNATIONAL JOURNAL OF SOCIETY REVIEWS Vol. 2 No. 1 (2024): JANUARY
Publisher : Adisam Publisher

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Abstract

This study employed advanced sentiment analysis techniques on extensive social media datasets to examine the social and emotional impact of tourism, with a focus on the Indonesian context. The research provided nuanced insights into the complex interplay between tourism experiences and digital narratives by delving into sentiment variations and identifying prevalent emotional factors within online discourse. The study aimed to understand the evolving role of social media in shaping travel trends and explored the broader implications of tourism on societal dynamics and individual wellbeing. Findings from this research contributed to a comprehensive understanding of sentiments across diverse destinations, offering valuable insights for stakeholders in the tourism sector. For instance, positive sentiments dominated the discourse, comprising 68% of overall reactions, indicating a robust enthusiasm for Indonesia's tourism experiences. Negative sentiments accounted for 22%, signaling areas of concern or dissatisfaction, while the remaining 10% encompassed neutral sentiments, reflecting objective discussions. Additionally, the study discussed implications for tourism policy development, emphasizing the need for strategies that balance economic benefits with social and environmental considerations. By bridging quantitative and qualitative perspectives, this research aimed to facilitate informed decision-making and strategic planning within the dynamic landscape of the tourism industry, fostering sustainable practices and positive societal impacts.
Co-Authors Asmari, Andri Farida Juliarta, Evie Iskandar, Diki Khumaedillah, Hipdi Kurniadi, Arif Nugraha Noristaman, Rizka Noviany, Henny Putro, Adela Cahyo Romario De Fretes, Diego Sandya, Deasy Suhartini, Yesi Wardianti, Dini Yusnaini Yusnaini