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All Journal International Journal of Science and Society (IJSOC) Branding: Jurnal Manajemen & Bisnis Summa : Journal of Accounting and Tax Novatio : Journal of Management Technology and Innovation
Noviany, Henny
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Materials Science & Nanotechnology Social Sciences

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Blockchain, Automation, and AI in Accounting: Challenges, Opportunities, and Global Perspectives Noviany, Henny; Nurkhasanah, Yeni; Marlina, Siska
Summa : Journal of Accounting and Tax Vol. 3 No. 1 (2025): January 2025
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/summa.v3i1.944

Abstract

Digital transformation represents a significant evolution in the accounting profession, characterized by the integration of artificial intelligence, automation, and blockchain technologies. This study aims to synthesize and critically evaluate current evidence on how these technologies shape accounting practices, professional roles, and organizational processes. The review employed a structured methodology involving multiple academic databases, targeted keywords, and explicit inclusion and exclusion criteria to identify peer-reviewed studies relevant to digital transformation in accounting. The findings indicate that AI adoption improves audit efficiency and reduces costs by automating repetitive processes and enabling advanced analytics. Automation enhances accuracy and timeliness in financial reporting, with large organizations benefiting most from advanced ERP systems, while SMEs rely increasingly on accessible cloud-based solutions. Blockchain contributes to transparency and data integrity through immutable records, but adoption is uneven across regions due to regulatory and infrastructural disparities. The discussion emphasizes that systemic factors—organizational culture, regulatory frameworks, and technological infrastructure—critically influence outcomes, while government incentives, training initiatives, and partnerships with technology providers are key strategies for overcoming adoption barriers. Limitations in the literature include fragmented focus on individual technologies, geographical bias toward developed economies, and insufficient attention to professional identity and ethics. The review concludes that addressing these gaps and promoting inclusive digital strategies are essential for ensuring sustainable transformation in accounting. These findings have significant implications for policymakers, educators, and practitioners seeking to align accounting practices with the demands of the digital era.
Cybersecurity and Innovation Risk Management: Organizational Responses in the Digital Era Noviany, Henny; Prasetyo, Karno Ganjar
Novatio : Journal of Management Technology and Innovation Vol. 3 No. 4 (2025): October 2025
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/novatio.v3i4.1029

Abstract

The rapid pace of digital transformation has reshaped healthcare, finance, and energy sectors, creating opportunities for innovation while amplifying vulnerabilities to cyber threats. This narrative review synthesizes organizational responses to cybersecurity and innovation risk management across global contexts. Literature was systematically collected from Scopus, Web of Science, PubMed, and Google Scholar using defined keywords and inclusion criteria, with thematic synthesis guided by review standards. Four central themes emerged: (1) the effectiveness of secure access and identity management in protecting sensitive data, (2) the integration of artificial intelligence and blockchain in predictive modeling and threat detection, (3) measurable improvements in resilience through advanced technological adoption, and (4) the influence of systemic and structural factors, including governance frameworks and international collaboration. Evidence highlights disparities between developed and developing regions, where resource and infrastructure limitations hinder adoption. The discussion links findings with resilience theory while noting limitations such as the neglect of SMEs, dominance of Western perspectives, and reliance on secondary data. Policy implications emphasize capacity-building, harmonized frameworks, and innovation-driven cultures. Comprehensive, collaborative, and context-sensitive approaches are essential for advancing cybersecurity resilience in the digital era.
Synergizing Design Thinking and Lean Enablers for Adaptive Product Innovation in Servitized Manufacturing Noviany, Henny; Soderi, Ahmad
Novatio : Journal of Management Technology and Innovation Vol. 3 No. 2 (2025): April 2025
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/novatio.v3i2.1104

Abstract

The increasing shift toward servitization in manufacturing necessitates adaptive innovation models that blend customer-centric and process-efficient methodologies. This study investigates how the strategic integration of Design Thinking (DT) and Lean Enablers influences adaptive New Product Development (NPD) capabilities in manufacturing firms undergoing servitization. A mixed-methods approach was employed, combining survey data from 100–150 manufacturing firms with qualitative interviews. Key variables DT practices, Lean Enabler adoption, and adaptive NPD performance were operationalized using validated instruments. Data analysis involved regression modeling and structural equation modeling to explore mediation effects. Findings reveal that the combined adoption of DT and Lean practices leads to significant improvements in NPD performance metrics, including reduced time-to-market, lower post-launch defect rates, higher customer satisfaction (NPS), and greater readiness for servitization. Lean Enablers such as Obeya, cadence-based design reviews, and knowledge reuse were found to mediate the relationship between DT and NPD adaptability, enhancing both learning and operational efficiency. Organizational culture, leadership commitment, and cross-functional collaboration were identified as critical enablers of successful DT–Lean integration. This research offers a robust empirical and conceptual framework for integrating DT and Lean in manufacturing contexts. It contributes to the literature by validating measurement instruments and demonstrating their predictive value for adaptive innovation performance. The findings are especially relevant for firms aiming to enhance strategic agility and sustain competitive advantage in rapidly evolving markets.
Green Technology Innovation and Sustainable Performance: A Resource-Based Mediation Model of Circular Economy Adoption Noviany, Henny; Safri
Novatio : Journal of Management Technology and Innovation Vol. 3 No. 3 (2025): July 2025
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/novatio.v3i3.1106

Abstract

This study investigates how Green Technology Innovation (GTI) enhances Sustainable Business Performance (SBP) through the mediating role of Circular Economy (CE) practices, offering an integrative framework that addresses firm-level sustainability strategy. A quantitative, cross-sectional survey was conducted among 250 manufacturing firms. Using validated instruments, data were collected on GTI activities, CE implementation, and SBP outcomes. Structural Equation Modeling–Partial Least Squares (SEM-PLS) was employed to test direct and indirect relationships, with bootstrapping applied to assess mediation effects.Findings reveal that GTI positively influences both CE adoption (β = 0.64, p < 0.001) and SBP (β = 0.32, p < 0.01). CE also directly enhances SBP (β = 0.58, p < 0.001) and partially mediates the GTI–SBP relationship (indirect β = 0.37, p < 0.001). Sectoral and geographic variations in adoption were noted, with larger and high-tech firms demonstrating higher engagement. The results validate the Natural Resource–Based View (NRBV), indicating that firms with integrated GTI–CE strategies gain competitive and environmental advantages. CE was found to serve as both a performance enabler and a resilience mechanism. GTI and CE are complementary strategies for achieving SBP. Firms should embed CE into their innovation strategies to maximize outcomes. Policymakers are encouraged to promote supportive regulatory and fiscal environments. Future studies should explore longitudinal effects and sector-specific dynamics.
The Rise of Environmental, Social, and Governance (ESG): Assessing the Impact and Implications for Global Business Practices and Policy Formulation Warouw, Felly Ferol; Mashudi; Arafah, Mudrikatul; Noviany, Henny; Hendarto, Totok
International Journal of Science and Society Vol 6 No 1 (2024): International Journal of Science and Society (IJSOC)
Publisher : GoAcademica Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/ijsoc.v6i1.1066

Abstract

Increased awareness of environmental, social, and governance (ESG) issues has brought about significant changes in global business practices. Companies now face pressure to integrate ESG aspects into their strategies and operations, in line with the demands of consumers, investors, and regulators. In this context, the role of ESG in shaping public policy and market dynamics is becoming increasingly important, influencing investment decisions and business continuity. This research aims to assess the impact and application of ESG on global business practices and policy formulation. This research uses a qualitative approach, with data obtained from the results of previous research and related studies, and content analysis was carried out to process the data. The results of this research show that integrating ESG into business strategy is not just ethical, but is also critical to achieving long-term success. The impact of ESG on consumer preferences and markets has driven companies to innovate and adapt their operations. ESG-related public policies and regulations encourage collaboration between sectors and influence cross-border business operations. In the investment context, ESG has become an important factor in portfolio management and financing decisions. Overall, ESG has become an important catalyst in shaping the future of sustainable and responsible business.
REVITALIZING RETAIL: HOW INNOVATIVE MARKETING STRATEGIES CAN TRANSFORM CONSUMER ENGAGEMENT AND ATTRACT INVESTMENT Utari, Tituk; Tugiyono, Jentot; Togatorop, Agus Leonard; Harto, Harto; Noviany, Henny
Branding: Jurnal Manajemen dan Bisnis Vol 3 No 1 (2024): BRANDING: Jurnal Manajemen dan Bisnis
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jb.v3i1.35117

Abstract

The retail industry faces major challenges from changes in consumer behavior triggered by advances in digital technology and increased access to information. Adaptation to rising consumer expectations and demand for personalized and innovative shopping experiences is crucial. The use of technology and marketing strategies that focus on data personalization is the answer to this need. This research aims to analyze how innovative marketing strategies can increase consumer engagement and attract investment in the retail sector. This research was conducted with a qualitative approach, using data from relevant previous studies and processing to understand the current dynamics in the retail industry. Data is systematically analyzed to explore how innovations in marketing influence consumer behavior and the attractiveness of the retail sector to investors. The research conclusions show that implementing innovative marketing strategies such as personalization and the use of advanced technology increases consumer engagement and loyalty. This strategy also strengthens the company's position in intense market competition. Furthermore, the innovation shows potential to improve operational efficiency and attract investment. Effective risk management and a deep understanding of investor preferences are also crucial in maximizing the benefits of innovative strategies. Overall, innovative marketing strategies have proven essential in adapting and overcoming the challenges of this digital era.
Co-Authors Arafah, Mudrikatul Asep Mulyana Charviandi, Adrie Dahlan Abdullah Farida Juliarta, Evie Felly Ferol Warouw Gede Sayang Adi Yadnya, I Dewa Harto, Harto Haryanti Haryanti Marlina, Siska Mashudi Nurkhasanah, Yeni Prasetyo, Karno Ganjar Romario De Fretes, Diego Safri Sandya, Deasy Soderi, Ahmad Sulaeman Rahman Nidar Tituk Utari Totok Hendarto Tugiyono, Jentot Wahab Syakhrani, Abdul