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All Journal JURNAL LENTERA BISNIS Journal of Tourism Economics and Policy
Primananda, Pande Gde Bagus Naya
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Economics, Econometrics & Finance Public Health Social Sciences

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The Influence of Tourism Experience on Revisit Intention with Emotional Attachment as a Mediator (A Case Study at Kuta Beach) PRIMANANDA, Pande Gde Bagus Naya; KUSUMA, A.A Made Indra Wijaya
Journal of Tourism Economics and Policy Vol. 5 No. 4 (2025): Journal of Tourism Economics and Policy (October - December 2025) - In Press
Publisher : PT Keberlanjutan Strategis Indonesia

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Abstract

This study examines the role of tourism experience in shaping domestic tourists' revisit intentions in Bali in the post-pandemic context, sending visitors, and the issue of declining experience quality. Referring to the inconsistencies in previous findings, the study examined the influence of tourism experience on revisit intentions and the mediating role of emotional attachment. Data were collected through a survey of 140 respondents who visited in the past two years and analyzed using PLS-SEM. The measurement results showed valid and reliable indicators; The aesthetic and escapist dimensions were the most dominant, while the entertainment dimension was removed because it did not meet the criteria. Structurally, tourism experiences were shown to enhance emotional well-being, but not to increase revisit intentions. Emotional attachment also had no effect on revisit intentions and did not act as a mediator. The findings confirm that revisit decisions are more likely influenced by other factors, such as perceived value, satisfaction, accessibility, and attraction variety. Consequently, managers need to design strong experiences along with more direct retention strategies. Revisit incentive programs can be prioritized on an ongoing basis.
PENGARUH PERSEPSI KEMUDAHAN DAN PERSEPSI KEGUNAAN TERHADAP NIAT MENGGUNAKAN OVO DENGAN SIKAP SEBAGAI VARIABEL MEDIASI DI DENPASAR Primananda, Pande Gde Bagus Naya; Kusuma, AA Made Indra Wijaya; Brahmanta, Ida Bagus Angga
JURNAL LENTERA BISNIS Vol. 15 No. 1 (2026): JURNAL LENTERA BISNIS, JANUARI 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i1.2172

Abstract

The development of financial technology has transformed the way people conduct financial transactions from conventional methods to digital payment systems. One of the widely used digital wallet services in Indonesia is OVO. Although the number of users continues to increase, the actual intention to use the application is influenced by several psychological factors of users. This study aims to analyze the effect of perceived ease of use and perceived usefulness on intention to use OVO with attitude as a mediating variable. This research employed a quantitative approach with an explanatory research design. The sample consisted of 105 respondents who were OVO users in Denpasar selected using purposive sampling. Data were collected through questionnaires using a Likert scale and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results indicate that perceived ease of use significantly influences perceived usefulness. Perceived usefulness significantly affects attitude and intention to use OVO, while attitude also has a significant effect on intention to use OVO. However, perceived ease of use does not significantly affect attitude. The mediation analysis shows that attitude mediates the relationship between perceived usefulness and intention to use OVO but does not mediate the relationship between perceived ease of use and intention. These findings suggest that the perceived benefits of digital payment applications play a key role in encouraging users’ intention to use digital wallets.
Co-Authors Brahmanta, Ida Bagus Angga KUSUMA, A.A Made Indra Wijaya Kusuma, AA Made Indra Wijaya