Article Per Year (5 Year)
p-Index From 2021 - 2026
0.751
P-Index
This Author published in this journals
All Journal JURNAL LENTERA BISNIS Journal of Tourism Economics and Policy Journal of Social Science and Business Studies Journal of Innovative and Creativity
Primananda, Pande Gde Bagus Naya
Universitas Warmadewa
Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Other

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search

 1 
The Influence of Tourism Experience on Revisit Intention with Emotional Attachment as a Mediator (A Case Study at Kuta Beach) PRIMANANDA, Pande Gde Bagus Naya; KUSUMA, A.A Made Indra Wijaya
Journal of Tourism Economics and Policy Vol. 5 No. 4 (2025): Journal of Tourism Economics and Policy (October - December 2025) - In Press
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study examines the role of tourism experience in shaping domestic tourists' revisit intentions in Bali in the post-pandemic context, sending visitors, and the issue of declining experience quality. Referring to the inconsistencies in previous findings, the study examined the influence of tourism experience on revisit intentions and the mediating role of emotional attachment. Data were collected through a survey of 140 respondents who visited in the past two years and analyzed using PLS-SEM. The measurement results showed valid and reliable indicators; The aesthetic and escapist dimensions were the most dominant, while the entertainment dimension was removed because it did not meet the criteria. Structurally, tourism experiences were shown to enhance emotional well-being, but not to increase revisit intentions. Emotional attachment also had no effect on revisit intentions and did not act as a mediator. The findings confirm that revisit decisions are more likely influenced by other factors, such as perceived value, satisfaction, accessibility, and attraction variety. Consequently, managers need to design strong experiences along with more direct retention strategies. Revisit incentive programs can be prioritized on an ongoing basis.
Layanan “Buy Now Pay Later” Pada Konsumen Millenial Di Kota Denpasar A.A Made Indra Wijaya Kusuma; Pande Gde Bagus Naya Primananda; I Made Arya Putra Bharata; Ketut Winda Pratiwi
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v6i1.6957

Abstract

Perkembangan teknologi finansial mendorong meningkatnya penggunaan layanan Buy Now Pay Later (BNPL), khususnya di kalangan konsumen milenial di wilayah perkotaan. Penelitian ini bertujuan untuk menganalisis pengaruh hedonic motive terhadap penggunaan BNPL, baik secara langsung maupun tidak langsung melalui impulsive buying pada mahasiswa generasi milenial di Kota Denpasar. Penelitian ini didasarkan pada kerangka Stimulus Organism Response (SOR) yang digunakan untuk menjelaskan mekanisme psikologis konsumen dalam mengambil keputusan pembelian secara spontan dalam konteks layanan pembayaran digital. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan pengumpulan data primer melalui penyebaran kuesioner kepada 80 responden mahasiswa milenial. Teknik pengambilan sampel menggunakan purposive sampling dan accidental sampling. Data dianalisis menggunakan metode Structural Equation Modeling–Partial Least Squares (SEM-PLS) dengan bantuan SmartPLS 4. Hasil penelitian menunjukkan bahwa hedonic motive berpengaruh positif dan signifikan terhadap penggunaan BNPL serta terhadap perilaku impulsive buying. Selain itu, impulsive buying juga berpengaruh positif dan signifikan terhadap penggunaan BNPL. Hasil pengujian mediasi menunjukkan bahwa impulsive buying berperan sebagai mediator parsial dalam hubungan antara hedonic motive dan penggunaan BNPL. Temuan ini mengindikasikan bahwa dorongan emosional dan orientasi pada kesenangan berperan penting dalam mendorong perilaku pembelian impulsif yang pada akhirnya meningkatkan penggunaan BNPL. Penelitian ini memberikan implikasi praktis bagi penyedia layanan BNPL dan pelaku usaha dalam merancang strategi pemasaran yang bertanggung jawab guna meminimalkan risiko keuangan konsumen muda.
PENGARUH PERSEPSI KEMUDAHAN DAN PERSEPSI KEGUNAAN TERHADAP NIAT MENGGUNAKAN OVO DENGAN SIKAP SEBAGAI VARIABEL MEDIASI DI DENPASAR Primananda, Pande Gde Bagus Naya; Kusuma, AA Made Indra Wijaya; Brahmanta, Ida Bagus Angga
JURNAL LENTERA BISNIS Vol. 15 No. 1 (2026): JURNAL LENTERA BISNIS, JANUARI 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i1.2172

Abstract

The development of financial technology has transformed the way people conduct financial transactions from conventional methods to digital payment systems. One of the widely used digital wallet services in Indonesia is OVO. Although the number of users continues to increase, the actual intention to use the application is influenced by several psychological factors of users. This study aims to analyze the effect of perceived ease of use and perceived usefulness on intention to use OVO with attitude as a mediating variable. This research employed a quantitative approach with an explanatory research design. The sample consisted of 105 respondents who were OVO users in Denpasar selected using purposive sampling. Data were collected through questionnaires using a Likert scale and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results indicate that perceived ease of use significantly influences perceived usefulness. Perceived usefulness significantly affects attitude and intention to use OVO, while attitude also has a significant effect on intention to use OVO. However, perceived ease of use does not significantly affect attitude. The mediation analysis shows that attitude mediates the relationship between perceived usefulness and intention to use OVO but does not mediate the relationship between perceived ease of use and intention. These findings suggest that the perceived benefits of digital payment applications play a key role in encouraging users’ intention to use digital wallets.
The Influence of Ease of Navigation, Mobile Shopping Experience, and Social Commerce Engagement on Omnichannel Customer Experience of Local Brand Products in E-Commerce Sidjabat, Sonya; Mustafa, Fahrina; Suhara, Ade; Susilowati, Tri; Violin, Vivid; Primananda, Pande Gde Bagus Naya
Journal of Social Science and Business Studies Vol. 4 No. 1 (2026): JSSBS
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jssbs.v4i1.283

Abstract

Local brands establish unified customer experiences through their omnichannel system implementation because e-commerce competition has increased in intensity. The research investigates how three variables which each contain three elements affect omnichannel customer experience for local brand products in e-commerce through their three elements which include ease of navigation and mobile shopping experience and social commerce engagement. The researchers implemented their study through a quantitative research method which employed explanatory research design. The researchers used purposeful sampling methods to collect data from 200 participants who had purchased local brand products through multiple digital channels. The researchers applied multiple linear regression analysis to their data after they conducted validity and reliability testing along with classical assumption testing. The study results demonstrate that three factors which include website navigation skills and mobile shopping experience and social commerce platform usage enable users to access various shopping channels. The complete customer experience development process requires businesses to comprehend how platform experience integrates with mobile user experience and social media interaction. The research contributes to digital marketing and omnichannel studies by providing new theoretical insights. The study results provide local brands with digital strategy development guidelines which focus on enhancing customer experience.  
Co-Authors A.A Made Indra Wijaya Kusuma Brahmanta, Ida Bagus Angga I Made Arya Putra Bharata Ketut Winda Pratiwi KUSUMA, A.A Made Indra Wijaya Kusuma, AA Made Indra Wijaya Mustafa, Fahrina Sidjabat, Sonya Suhara, Ade Tri Susilowati Violin, Vivid