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All Journal Jurnal Pariwisata Pesona JURNAL LENTERA BISNIS Journal of Tourism Economics and Policy International Journal of Multidisciplinary Sciences and Arts Journal of Social Science and Business Studies Journal of Information System, Technology and Engineering Journal of Innovative and Creativity Fundamental and Applied Management Journal
Primananda, Pande Gde Bagus Naya
Universitas Warmadewa
Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Other

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The Influence of Tourism Experience on Revisit Intention with Emotional Attachment as a Mediator (A Case Study at Kuta Beach) PRIMANANDA, Pande Gde Bagus Naya; KUSUMA, A.A Made Indra Wijaya
Journal of Tourism Economics and Policy Vol. 5 No. 4 (2025): Journal of Tourism Economics and Policy (October - December 2025) - In Press
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study examines the role of tourism experience in shaping domestic tourists' revisit intentions in Bali in the post-pandemic context, sending visitors, and the issue of declining experience quality. Referring to the inconsistencies in previous findings, the study examined the influence of tourism experience on revisit intentions and the mediating role of emotional attachment. Data were collected through a survey of 140 respondents who visited in the past two years and analyzed using PLS-SEM. The measurement results showed valid and reliable indicators; The aesthetic and escapist dimensions were the most dominant, while the entertainment dimension was removed because it did not meet the criteria. Structurally, tourism experiences were shown to enhance emotional well-being, but not to increase revisit intentions. Emotional attachment also had no effect on revisit intentions and did not act as a mediator. The findings confirm that revisit decisions are more likely influenced by other factors, such as perceived value, satisfaction, accessibility, and attraction variety. Consequently, managers need to design strong experiences along with more direct retention strategies. Revisit incentive programs can be prioritized on an ongoing basis.
Layanan “Buy Now Pay Later” Pada Konsumen Millenial Di Kota Denpasar A.A Made Indra Wijaya Kusuma; Pande Gde Bagus Naya Primananda; I Made Arya Putra Bharata; Ketut Winda Pratiwi
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v6i1.6957

Abstract

Perkembangan teknologi finansial mendorong meningkatnya penggunaan layanan Buy Now Pay Later (BNPL), khususnya di kalangan konsumen milenial di wilayah perkotaan. Penelitian ini bertujuan untuk menganalisis pengaruh hedonic motive terhadap penggunaan BNPL, baik secara langsung maupun tidak langsung melalui impulsive buying pada mahasiswa generasi milenial di Kota Denpasar. Penelitian ini didasarkan pada kerangka Stimulus Organism Response (SOR) yang digunakan untuk menjelaskan mekanisme psikologis konsumen dalam mengambil keputusan pembelian secara spontan dalam konteks layanan pembayaran digital. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan pengumpulan data primer melalui penyebaran kuesioner kepada 80 responden mahasiswa milenial. Teknik pengambilan sampel menggunakan purposive sampling dan accidental sampling. Data dianalisis menggunakan metode Structural Equation Modeling–Partial Least Squares (SEM-PLS) dengan bantuan SmartPLS 4. Hasil penelitian menunjukkan bahwa hedonic motive berpengaruh positif dan signifikan terhadap penggunaan BNPL serta terhadap perilaku impulsive buying. Selain itu, impulsive buying juga berpengaruh positif dan signifikan terhadap penggunaan BNPL. Hasil pengujian mediasi menunjukkan bahwa impulsive buying berperan sebagai mediator parsial dalam hubungan antara hedonic motive dan penggunaan BNPL. Temuan ini mengindikasikan bahwa dorongan emosional dan orientasi pada kesenangan berperan penting dalam mendorong perilaku pembelian impulsif yang pada akhirnya meningkatkan penggunaan BNPL. Penelitian ini memberikan implikasi praktis bagi penyedia layanan BNPL dan pelaku usaha dalam merancang strategi pemasaran yang bertanggung jawab guna meminimalkan risiko keuangan konsumen muda.
PENGARUH PERSEPSI KEMUDAHAN DAN PERSEPSI KEGUNAAN TERHADAP NIAT MENGGUNAKAN OVO DENGAN SIKAP SEBAGAI VARIABEL MEDIASI DI DENPASAR Primananda, Pande Gde Bagus Naya; Kusuma, AA Made Indra Wijaya; Brahmanta, Ida Bagus Angga
JURNAL LENTERA BISNIS Vol. 15 No. 1 (2026): JURNAL LENTERA BISNIS, JANUARI 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i1.2172

Abstract

The development of financial technology has transformed the way people conduct financial transactions from conventional methods to digital payment systems. One of the widely used digital wallet services in Indonesia is OVO. Although the number of users continues to increase, the actual intention to use the application is influenced by several psychological factors of users. This study aims to analyze the effect of perceived ease of use and perceived usefulness on intention to use OVO with attitude as a mediating variable. This research employed a quantitative approach with an explanatory research design. The sample consisted of 105 respondents who were OVO users in Denpasar selected using purposive sampling. Data were collected through questionnaires using a Likert scale and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results indicate that perceived ease of use significantly influences perceived usefulness. Perceived usefulness significantly affects attitude and intention to use OVO, while attitude also has a significant effect on intention to use OVO. However, perceived ease of use does not significantly affect attitude. The mediation analysis shows that attitude mediates the relationship between perceived usefulness and intention to use OVO but does not mediate the relationship between perceived ease of use and intention. These findings suggest that the perceived benefits of digital payment applications play a key role in encouraging users’ intention to use digital wallets.
The Influence of Ease of Navigation, Mobile Shopping Experience, and Social Commerce Engagement on Omnichannel Customer Experience of Local Brand Products in E-Commerce Sidjabat, Sonya; Mustafa, Fahrina; Suhara, Ade; Susilowati, Tri; Violin, Vivid; Primananda, Pande Gde Bagus Naya
Journal of Social Science and Business Studies Vol. 4 No. 1 (2026): JSSBS
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jssbs.v4i1.283

Abstract

Local brands establish unified customer experiences through their omnichannel system implementation because e-commerce competition has increased in intensity. The research investigates how three variables which each contain three elements affect omnichannel customer experience for local brand products in e-commerce through their three elements which include ease of navigation and mobile shopping experience and social commerce engagement. The researchers implemented their study through a quantitative research method which employed explanatory research design. The researchers used purposeful sampling methods to collect data from 200 participants who had purchased local brand products through multiple digital channels. The researchers applied multiple linear regression analysis to their data after they conducted validity and reliability testing along with classical assumption testing. The study results demonstrate that three factors which include website navigation skills and mobile shopping experience and social commerce platform usage enable users to access various shopping channels. The complete customer experience development process requires businesses to comprehend how platform experience integrates with mobile user experience and social media interaction. The research contributes to digital marketing and omnichannel studies by providing new theoretical insights. The study results provide local brands with digital strategy development guidelines which focus on enhancing customer experience.  
Tri Hita Karana as a Basis for Rural Cultural Tourism Marketing Strategy A.A Made Indra Wijaya Kusuma; Putu Ayu Sita Laksmi; Ketut Winda Pratiwi; I Ketut Johny Pramanda Putra; Pande Gde Bagus Naya Primananda
International Journal of Multidisciplinary Sciences and Arts Vol. 5 No. 3 (2026): International Journal of Multidisciplinary Sciences and Arts, Article July 2026
Publisher : Information Technology and Science (ITScience)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/ijmdsa.v5i3.7895

Abstract

Culture-oriented tourism plays a vital role in empowering rural economies and safeguarding local wisdom. However, marketing practices in this sector frequently prioritize commercial appeal rather than embodying indigenous cultural values. This study investigates the influence of cultural tourism marketing strategies on rural destination branding, with the Tri Hita Karana (THK) philosophy serving as a mediating variable. Grounded in value-based marketing and cultural sustainability perspectives, this research emphasizes the integration of local wisdom into destination branding as a strategic intangible asset. Data were collected through a structured Likert-scale survey involving 121 tourism stakeholders and community members in Jatiluwih Tourism Village, a UNESCO World Heritage Site in Bali, Indonesia. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings demonstrate that cultural tourism marketing strategies have a significant positive effect on destination branding. Moreover, Tri Hita Karana values significantly mediate this relationship, indicating that marketing strategies aligned with spiritual harmony (Parhyangan), social cohesion (Pawongan), and environmental balance (Palemahan) strengthen destination brand authenticity and credibility. The results contribute theoretically by extending destination marketing and branding literature through the empirical integration of an indigenous philosophical framework into a structural model. Practically, the findings suggest that rural tourism managers and policymakers should embed cultural and spiritual values into marketing communications to enhance sustainable brand identity, visitor trust, and long-term destination resilience. Overall, this study highlights that culturally grounded marketing strategies are essential for developing authentic and sustainable rural tourism destinations in culturally rich regions.
The effect of self-congruity and emotional attachment on revisit intention in Penglipuran village as an alternative tourism destination Pande Gde Bagus Naya Primananda; I Made Suniastha Amerta; A.A Made Indra Wijaya Kusuma
Jurnal Pariwisata Pesona Vol. 11 No. 1 (2026): Edisi Juni 2026
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jpp.v11i1.16320

Abstract

The tourism trend has recently shifted from mass tourism to alternative tourism. Alternative tourism emphasizes the quality of travel experiences while minimizing environmental degradation. One form of alternative tourism is the tourism village. A tourism village refers to a rural administrative area that possesses distinctive potential and unique attractions, offering visitors the opportunity to experience the lifestyle, traditions, and authenticity of rural communities and their local resources. The problem addressed in this study arises from the tendency of tourists to visit Southern Bali, which results in unstable visitor numbers in Northern Bali, further intensified by competition among alternative tourism destinations in the region. This study aims to analyze the effect of self-congruity on revisit intention with emotional attachment as a mediating variable among visitors to Penglipuran Village. A quantitative approach was employed, involving 110 domestic tourists and travelers who visited Penglipuran Village. Data were analyzed using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method. The results indicate that self-congruity significantly influences revisit intention, self-congruity significantly affects emotional attachment, and emotional attachment significantly influences revisit intention. Furthermore, emotional attachment serves as a partial mediator in the relationship between self-congruity and revisit intention. Theoretically, this study contributes novelty by employing cognitive, affective, and conative perspectives to measure self-congruity, emotional attachment, and revisit intention, respectively. From a managerial perspective, the findings suggest that the management of Penglipuran Village should recognize that many tourists aspire to live in an environment similar to that of Penglipuran. This implies that the cultural values and atmosphere of Penglipuran Village play a crucial role in attracting tourists and fostering their emotional connection to the destination.
Branding Bali`s Spiritual Tourism: Content Strategies for Sustainable Tourism Ni Luh Ketut Ayu Sudha Sucandrawati; Anak Agung Elik Astari; Pande Gde Bagus Naya Primananda; Ni Made Yusmini
Fundamental and Applied Management Journal Vol. 4 No. 2 (2026): June
Publisher : Global Research Collaboration

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66314/famj.v4i2.1043

Abstract

This study examines the effects of Spiritual Tourism and Content Marketing on Destination Competitiveness through the mediating role of Competitive Advantage in Bali’s spiritual tourism destinations. The research seeks to explain how spiritual and cultural assets can be transformed into sustainable competitive resources in the digital tourism era. A quantitative explanatory research design was employed using a survey of 219 domestic and international tourists who had participated in melukat spiritual tourism activities in Bali. Data were collected through a structured questionnaire and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4.1. The results indicate that Spiritual Tourism and Content Marketing have significant positive effects on Competitive Advantage and Destination Competitiveness. Competitive Advantage also has a significant positive effect on Destination Competitiveness and partially mediates the relationships between Spiritual Tourism and Competitiveness, as well as between Content Marketing and Competitiveness. Among all direct relationships, Spiritual Tourism demonstrates the strongest influence on Competitive Advantage, emphasizing the strategic value of authentic spiritual experiences in strengthening destination competitiveness. This study extends the Resource-Based View by positioning spiritual and cultural assets as strategic resources capable of generating sustainable competitive advantage. It also introduces a digital-spiritual alignment perspective that integrates spiritual authenticity, content marketing, and destination competitiveness within a single framework. The findings offer valuable insights for tourism stakeholders seeking to enhance competitiveness while preserving cultural and spiritual integrity.
The Influence of Mobile Application Quality, Brand Consistency, and Service Reliability on the Digital Customer Experience of Food Delivery Application Users Rio Haribowo; Flora Grace Putrianti; Ricky Rizkie; Widyatmoko Widyatmoko; Pas Mahyu Akhirianto; Pande Gde Bagus Naya Primananda
Journal of Information System, Technology and Engineering Vol. 4 No. 2 (2026): JISTE
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jiste.v4i2.314

Abstract

The objective of this study is to analyze the influence of Mobile Application Quality, Brand Consistency, and Service Reliability on Digital Customer Experience Users of food delivery app. Multiple linear regression was used to analyze data collected through online questionnaires. Prior to hypothesis testing, the validity test, reliability test, and classical assumption test were used for the data. The study showed that the Mobile Application Quality, Brand Consistency, and Service Reliability variables had a positive and significant influence on Digital Customer Experience both partially and simultaneously. The coefficient of determination suggests that three independent variables in this research explain the Digital Customer Experience. According to the research findings, application quality, brand consistency, and service reliability shape the digital customer experience in food delivery services. In addition to providing recommendations for food delivery service providers on how to improve their service quality and product competitiveness through effective customer experience management, the study also makes theoretical contributions to digital marketing, customer experience, and digital service management literatures.
Co-Authors A.A Made Indra Wijaya Kusuma Anak Agung Elik Astari Brahmanta, Ida Bagus Angga Flora Grace Putrianti Haribowo, Rio I Ketut Johny Pramanda Putra I Made Arya Putra Bharata I Made Suniastha Amerta Ketut Winda Pratiwi Ketut Winda Pratiwi KUSUMA, A.A Made Indra Wijaya Kusuma, AA Made Indra Wijaya Mustafa, Fahrina Ni Luh Ketut Ayu Sudha Sucandrawati Ni Made Yusmini Pas Mahyu Akhirianto Putu Ayu Sita Laksmi Ricky Rizkie Suhara, Ade Tri Susilowati Violin, Vivid Widyatmoko Widyatmoko