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All Journal Jurnal Penelitian Progresif (JPP)
Jesica Purba
Unknown Affiliation
Religion Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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TRANSFORMASI SISTEM PEMASARAN GLOBAL DI ERA DIGITAL Elijon Tumanggor; Juwita Sihotang; Jesica Purba; Raymond Fransiscus
Jurnal Penelitian Progresif Vol 4 No 2 (2025): MARCH 2025 - AUGUST 2025
Publisher : CV Naskah Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61992/jpp.v4i2.222

Abstract

In the era of development, the digital age has had a considerable impact on the global marketing system. In this era, companies are required to be able to adapt to changes and developments in technology, consumer behavior, and international market dynamics that continue to grow rapidly. The use of social media, artificial intelligence, big data analytics and e-commerce platforms has transformed and influenced traditional marketing strategies to become more integrated, responsive, and data-driven. This article aims to find out how the global marketing system is transforming in the digital era, by prioritizing the strategies, challenges, and opportunities faced by companies in effectively reaching the global market
THE ROLE OF MANAGEMENT INFORMATION SYSTEMS IN MANAGERIAL DECISION-MAKING Elijon Tumanggor; Selvina Sitinjak; Jesica Purba; Irwan Nopian Sinaga
Jurnal Penelitian Progresif Vol 4 No 2 (2025): MARCH 2025 - AUGUST 2025
Publisher : CV Naskah Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61992/jpp.v4i2.224

Abstract

Management Information Systems (SIMs) are a very important tool in helping managers make decisions. The information provided by the driver's license is accurate, fast, and easy to understand. In the world of work, managers are often faced with a variety of problems that require immediate solutions. This study aims to explain how driver's licenses help managers in making decisions. The methods used are literature studies and descriptive approaches. The results show that SIM not only speeds up the decision-making process, but also assists managers in analyzing problems, determining the best options, and minimizing errors. SIM also plays an important role in presenting data that supports organizational planning and strategy. With a driver's license, managers can work more efficiently, organized, and productively.
Co-Authors Elijon Tumanggor Irwan Nopian Sinaga Juwita Sihotang Raymond Fransiscus Selvina Sitinjak