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All Journal Jurnal Ilmiah Sistem Informasi dan Ilmu Komputer INTERACTION: Jurnal Pendidikan Bahasa
Roberto Aldy Ratoeloedji
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Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Other

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Peran Pembelajaran Teknologi Informasi dan Digitalisasi dalam Meningkatkan Kompetensi Siswa SMK: Tantangan dan Peluang di Era 4.0 Mukharom Mukharom; Dita Rahmawati; Wahyudi Syaputra; Roberto Aldy Ratoeloedji
Jurnal ilmiah Sistem Informasi dan Ilmu Komputer Vol. 5 No. 2 (2025): Juli : Jurnal ilmiah Sistem Informasi dan Ilmu Komputer
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/juisik.v5i2.1218

Abstract

The Industrial Revolution 4.0 era requires vocational high school graduates to have strong digital competencies to face the challenges of an increasingly technology-based world of work. This study aims to analyze the role of Information Technology (IT) learning in improving the competency of vocational high school students, identify challenges in its implementation, and explore opportunities to strengthen IT learning. The study used a qualitative approach with subjects of students, teachers, and principals in two vocational high schools in Pagaralam City. Data were collected through interviews, observations, and documentation studies, and analyzed using qualitative descriptive techniques with data triangulation. The results of the study indicate that IT learning plays an important role in developing students' cognitive aspects (technological knowledge), technical skills (hard skills), and non-technical skills (soft skills). However, its implementation still faces various challenges, such as limited infrastructure, uneven teacher competency, gaps in technology access, and suboptimal curriculum development. On the other hand, there are great opportunities to strengthen IT learning through collaboration with industry, utilization of online learning resources, teacher training, and innovation in curriculum and learning methods. These findings are expected to be input for the development of more effective IT learning strategies in vocational high schools.
Marketing With Emotional Branding: A Case Study on English Courses in Kampung Pare M Bambang Purwanto; Vivin Afini; Ridayani; Roberto Aldy Ratoeloedji
INTERACTION: Jurnal Pendidikan Bahasa Vol. 12 No. 3 (2025): INTERACTION: Jurnal Pendidikan Bahasa
Publisher : Program Studi Pendidikan Bahasa Inggris, Universitas Pendidikan Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36232/interactionjournal.v12i3.3901

Abstract

This research raises a crucial issue related to the importance of emotional branding in increasing consumer loyalty in English courses. In an increasingly fierce competition era, consumers seek educational services and meaningful emotional experiences. The problem identified was the low emotional engagement provided by the course institution, thus affecting customer loyalty. This study aims to analyze elements of emotional branding, such as brand stories, the use of emotional language, and sensory experiences in creating an emotional connection with consumers. The research method uses a qualitative approach with a demographic study design. Data was collected through in-depth interviews, observations, and analysis of promotional documents. The results show that elements of brand stories and sensory experiences significantly increase emotional attachment and consumer loyalty. This study concludes that emotional branding is a key strategy for building long-term relationships with consumers in the education sector.
Co-Authors Afini, Vivin Dita Rahmawati M Bambang Purwanto Mukharom Mukharom Ridayani Wahyudi Syaputra