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Pelatihan Optimalisasi Media Sosial dalam Mendukung Kampanye Sosial dan Budaya Lokal Wahyudi Syaputra; Uci Suriani; Rahma Fitriyani
ASPIRASI : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Vol. 3 No. 1 (2025): ASPIRASI : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat 
Publisher : Asosiasi Periset Bahasa Sastra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/aspirasi.v3i1.1406

Abstract

The training "Optimizing Social Media in Supporting Local Social and Cultural Campaigns in Palembang City" was held with the aim of improving the understanding and skills of the community, especially cultural community actors, in utilizing social media as a tool to introduce and preserve Palembang's local culture. The background of this training is driven by the rapid development of digital technology, which opens up great opportunities for the City of Palembang to promote its rich culture and traditions to a global audience. Training activities are carried out in the form of theoretical and practical sessions, which include content creation, interaction strategies with audiences, and selection of the right platform to convey local cultural messages. The results of this training showed an increase in participants' understanding of the importance of using social media in cultural and social campaigns, as well as practical skills in creating effective content. In conclusion, this training successfully equips participants with the ability to optimize social media in promoting local culture and strengthening Palembang's cultural identity in the digital world.
Membangun Ekosistem E-Commerce yang Berkelanjutan untuk Industri Kreatif : Tantangan dan Peluang bagi Pemerintah Fitria Marisya; Wahyudi Syaputra; Sri Dweni Astuti; Jamilah Jamilah
Public Service and Governance Journal Vol. 6 No. 1 (2025): Januari : Public Service and Governance Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/psgj.v6i1.2439

Abstract

This research examines crucial issues related to the development of a sustainable e-commerce ecosystem for the creative industry in Indonesia. The main problems identified are uneven digital infrastructure, lack of digital literacy, and fierce competition in local and global markets. The purpose of this study is to analyze the challenges and opportunities faced by creative industry players in utilizing e-commerce platforms. The method used is literature review by collecting data from various secondary sources, including journal articles and policy reports. The results of the study show that collaboration between the government, the private sector, and local communities, as well as effective training programs, are very important to improve the competitiveness of creative industry players. The conclusion of this study emphasizes the need for an integrated approach in creating an e-commerce ecosystem that supports the growth of the creative industry in the digital era.
Pelatihan Peningkatan Kompetensi Komputer dan Literasi Digital untuk Siswa SMK Dita Rahmawati; Wahyudi Syaputra; M Bambang Purwanto
Jurnal Pelayanan Masyarakat Vol. 2 No. 2 (2025): Jurnal Pelayanan Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/jpm.v2i2.1601

Abstract

This Community Service Activity (Pengmas) is a form of contribution by lecturers and students in supporting the improvement of digital literacy among vocational high school students, especially students of SMK Negeri 2 Palembang. The main objective of this activity is to equip students with basic knowledge and practical skills in computerization and digital, including software introduction, basic coding, software installation, and simple video editing. The implementation method uses a hands-on training in a computer laboratory, involving two lecturers and several students as facilitators. The activity results showed increased students' interest and understanding of the material presented and active interaction during the training. The school welcomes this activity and hopes to establish sustainable cooperation with higher education institutions. This community service is expected to become a model of educational activities relevant to the needs of the world of work in the digital era and positively impact the competence of vocational school students in facing future challenges.
Membangun Ekosistem E-Commerce yang Berkelanjutan untuk Industri Kreatif : Tantangan dan Peluang bagi Pemerintah Fitria Marisya; Wahyudi Syaputra; Sri Dweni Astuti; Jamilah Jamilah
Public Service and Governance Journal Vol. 6 No. 1 (2025): Januari : Public Service and Governance Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/psgj.v6i1.2439

Abstract

This research examines crucial issues related to the development of a sustainable e-commerce ecosystem for the creative industry in Indonesia. The main problems identified are uneven digital infrastructure, lack of digital literacy, and fierce competition in local and global markets. The purpose of this study is to analyze the challenges and opportunities faced by creative industry players in utilizing e-commerce platforms. The method used is literature review by collecting data from various secondary sources, including journal articles and policy reports. The results of the study show that collaboration between the government, the private sector, and local communities, as well as effective training programs, are very important to improve the competitiveness of creative industry players. The conclusion of this study emphasizes the need for an integrated approach in creating an e-commerce ecosystem that supports the growth of the creative industry in the digital era.
Peran Pembelajaran Teknologi Informasi dan Digitalisasi dalam Meningkatkan Kompetensi Siswa SMK: Tantangan dan Peluang di Era 4.0 Mukharom Mukharom; Dita Rahmawati; Wahyudi Syaputra; Roberto Aldy Ratoeloedji
Jurnal ilmiah Sistem Informasi dan Ilmu Komputer Vol. 5 No. 2 (2025): Juli : Jurnal ilmiah Sistem Informasi dan Ilmu Komputer
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/juisik.v5i2.1218

Abstract

The Industrial Revolution 4.0 era requires vocational high school graduates to have strong digital competencies to face the challenges of an increasingly technology-based world of work. This study aims to analyze the role of Information Technology (IT) learning in improving the competency of vocational high school students, identify challenges in its implementation, and explore opportunities to strengthen IT learning. The study used a qualitative approach with subjects of students, teachers, and principals in two vocational high schools in Pagaralam City. Data were collected through interviews, observations, and documentation studies, and analyzed using qualitative descriptive techniques with data triangulation. The results of the study indicate that IT learning plays an important role in developing students' cognitive aspects (technological knowledge), technical skills (hard skills), and non-technical skills (soft skills). However, its implementation still faces various challenges, such as limited infrastructure, uneven teacher competency, gaps in technology access, and suboptimal curriculum development. On the other hand, there are great opportunities to strengthen IT learning through collaboration with industry, utilization of online learning resources, teacher training, and innovation in curriculum and learning methods. These findings are expected to be input for the development of more effective IT learning strategies in vocational high schools.