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Subekti, Winda
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Economics, Econometrics & Finance

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Analisis Career path, Personal Branding & Religious Marketing terhadap Keputusan Melanjutkan Pendidikan Subekti, Winda; S, Ramli; Aqil, Muhammad
Journal of Management Branding Vol. 1 No. 1 (2024): Journal Of Management Branding
Publisher : Pascasarjana Universitas Muhammadiyah Mamuju

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71326/jmb.v1i1.7

Abstract

Marketing competence in educational institutions, especially universities, must use marketing strategies that are tailored to the needs and desires of the current community so that the interest of prospective students can be obtained. Therefore, it is necessary to carry out new studies that can be used to attract student interest. The aim of this research is to analyze the influence of career path, personal branding & religious marketing on the decision to continue education at the undergraduate program at Muhammadiyah University, Mamuju. This research is quantitative research using descriptive and explanatory research approaches. The sample in the research was taken using the Slovin formula with a sample of 226 respondents. Sampling took the form of simple random sampling. The survey was distributed online using Google Form to new students class 2023/2024. Data analysis took the form of validity, reliability, partial and simultaneous tests as well as multiple linear regression analysis methods using SPSS version 24.0 software. The results of the research show that: (1) career path has a direct and significant influence on the decision to continue education, both partially (individually) and simultaneously (together) for undergraduate students at Muhammadiyah University, Mamuju; (2) personal branding has a significant influence, both directly and indirectly, on undergraduate programs at Muhammadiyah University, Mamuju. (3) Religious marketing has a direct influence on undergraduate programs at Muhammadiyah University, Mamuju.
Increasing Employee Work Effectiveness Through The Implementation Of e-HRM In Companies Subekti, Winda; Shaddiq, Syahrial
Journal of Management Branding Vol. 1 No. 1 (2024): Journal Of Management Branding
Publisher : Pascasarjana Universitas Muhammadiyah Mamuju

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71326/jmb.v1i1.20

Abstract

Currently, the use of e-HRM in companies or organizations has become a very important need. Apart from being a necessity, it is also a requirement in winning business competition. The use of e-HRM provides convenience, accuracy and speed in completing work. Literature studies were used in this research to determine the relationship between the use of e-HRM in increasing employee work effectiveness. Previous or relevant research is used to strengthen the foundation of concepts, theories and related phenomena that have an influence on the research variables. A brief explanation of the use of e-HRM in this research is presented through different variations of e-HRM and examines its impact on the performance of private sector employees. The aim of this literature review is to determine the use of e-HRM in increasing employee work effectiveness using the Qualitative Systematic Literature Review (SLR) method by reviewing 10 journals as primary studies. The survey was carried out by following study planning including: Formulating questions, selecting data sources and search strategies, selecting papers, and then executing. In conclusion, employee work effectiveness can be realized with an individual approach to the tasks assigned and support from the company in preparing employee competencies. Training in use and thorough preparation for application implementation are two main aspects and can shape employee work effectiveness.
Co-Authors Muhammad Aqil S, Ramli Syahrial Shaddiq