Article Per Year (5 Year)
p-Index From 2020 - 2025
1.554
P-Index
This Author published in this journals
All Journal SEIKO : Journal of Management & Business JER INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen Journal of Management Branding
S, Ramli
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 9 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 9 Documents
Search

 1 
Pengaruh Harga Dan Lokasi Terhadap Keputusan Pembelian Pada Rumah Makan Pojok Di Kabupaten Mamuju Zulkifli, Andi; S, Ramli; Kamarudin, Jamaludin
SEIKO : Journal of Management & Business Vol 6, No 2.1 (2023)
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i2.6053

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh antara pelatihan, bantuan modal dan pendampingan terhadap peningkatan kesejahteraan Pelaku usaha UMKM di Kabupaten Mamuju. Penelitian ini menggunakan data primer yang diperoleh dari penyebaran kuesioner. Jumlah responden yang diteliti sebanyak 40 orang pelaku usaha UMKM di Kabupaten Mamuju yang dijadikan sampel penelitian. Hasil penelitian menunjukkan bahwa variabel Pelatihan secara parsial berpengaruh terhadap Peningkatan Kesejahteraan Pelaku UMKM di Kabupaten Mamuju Variabel Bantuan Modal secara parsial berpengaruh positif terhadap Peningkatan Kesejahteraan Pelaku UMKM di Kabupaten Mamuju. Variabel Pendampingan secara parsial berpengaruh positif terhadap Peningkatan Kesejahteraan Pelaku UMKM di Kabupaten Mamuju dan variabel Pelatihan, Bantuan Modal dan Pendampingan secara simultan berpengaruh signifikat terhadap Peningkatan Kesejahteraan Pelaku UMKM di Kabupaten Mamuju. Kata Kunci : Pelatihan, Bantuan Modal, Pendampingan dan Kesejahteraan
Pengaruh Reward Dan Punishment Terhadap Produktivitas Kerja Karyawan (Studi Kasus Pada Pt. Wuling Kumala Cabang Mamuju) Nurvadila, Nurvadila; S, Ramli; Kurnia, Kurnia
SEIKO : Journal of Management & Business Vol 6, No 2.1 (2023)
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i2.5705

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh variabel Reward dan panishment terhadap produktivitas kerja karyawan pada PT Wuling Kumala Cabang Mamuju. PT. Wuling Kumala Cabang Mamuju, Provinsi Sulawesi Barat. Hasil dalam penelitian ini menunjukkan reward dan panishment secara parsial memiliki pengaruh signifikan terhadap produktivitas kerja karyawan pada PT. Wuling Kumala Cabang Mamuju. Hasil pengujian coefficients determinasi (R2) secara parsial, menunjukkan perolehan nilai R2 variabel reward 71,4%> variabel punishment 23,5%. Hasil pengujian tersebut diinterpretasikan reward berpengaruh paling dominan dari pada punishment terhadap produktivitas kerja karyawan pada PT. Wuling Kumala Cabang Mamuju. Kata Kunci: Reward, Panishment, Produktivitas Kerja.
Strategi komunikasi pemasaran dalam meningkatkan jumlah hunian Kamar Muchtar, Nuramalia; S, Ramli; Halim3, Abdul
INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen Vol. 19 No. 3 (2023): Agustus
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jinv.v19i3.2989

Abstract

Adapun tujuan penelitian adalah: 1. Untuk mengetahui analisis strategi komunikasi pemasaran dalam meningkatkan jumlah penginap di Hotel Pantai Indah, 2. Untuk mengetahui hasil strategi yang digunakan Hotel  Pantai Indah, 3.Untuk mengetahui tanggapan konsumen terhadap staregi yang digunakan. Jenis dan sumber data yang digunakan yaitu data kuantitatif dan data kualitatif. Sumber informan yang digunakan yaitu pemilik hotel, manager dan supervisor dan pengunjung Hotel. Instrumen Pengumpulan Data melalui Observasi, Studi Pustaka, Wawancara. Teknik Analisis Data melalui uji Validasi Data dan Triangulasi. Tahap Analisis Data melalui Data Reduction, Data Display dan Conclusion Drawing/Verifying dan melakukan Matrik SWOT. Hasil penelitian menunjukkan bahwa: 1. Komunikasi pemasaran dalam meningkatkan jumlah penginap di Hotel berdasarkan hasil matrik IFAS, faktor strenght (kekuatan) dan weakness (kelemahan) menandakan bahwa secara internal penerapan strategi komunikasi pemasaran berjalan dengan baik. 2. Hasil strategi yang diberikan Hotel mendapat kepercayaan dari masyarakat sehingga menggunakan jasa perhotelan yang diberikan masih dalam keadaan kuat hingga mampu bersaing dengan hotel-hotel pesaing yang ada di Kabupaten Mamuju. 3. Berdasarkan hasil matrik EFAS, faktor opportunity (peluang) dan threat (ancaman) mengindikasikan bahwa Hotel Pantai Indah mendapat respon yang baik dari konsumen atau pengguna jasa terkait dengan strategi komunikasi yang diterapkan Hotel Pantai Indah di Kabupaten Mamuju
Pengaruh Gaya Kepemimpinan Transformasional Dan Disiplin Kerja Terhadap Kualitas Pelayanan Masyarakat Pada Polres Kota Mamuju Aqil, Muhammad; S, Ramli; Rasyid, Rohsita Amalyah; Yeni, Hari; Alamsyah, Alamsyah
Journal of Management Branding Vol. 1 No. 1 (2024): Journal Of Management Branding
Publisher : Pascasarjana Universitas Muhammadiyah Mamuju

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71326/jmb.v1i1.6

Abstract

This research aims to determine and analyze the influence of transformational leadership style and work discipline partially and simultaneously on service quality at the Mamuju City Police. Determining the sample for this research was carried out using a saturated sampling technique (census), so that the sample used in this research was all personnel/employees at the Mamuju City Police, totaling 72 people. The test results show that partially the variables transformational leadership style and work discipline have a significant positive effect on the quality of service at the Mamuju City Police and simultaneously the variables transformational leadership style and work discipline have a significant positive effect on the quality of service at the City Police.
Pengaruh Customer Experience Dan Customer Satisfaction Terhadap Revisit Intention (Studi Kasus Pada Tamu Wisma Ilham Kabupaten Mamuju) Ardyansah, Ardyansah; S, Ramli; Ferils, Muh; Dahri, Nur Wahyunianti
Jurnal Economic Resource Vol. 8 No. 2 (2025): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i2.1676

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh customer experience dan customer satisfaction terhadap revisit intention pada tamu Wisma Ilham Kabupaten Mamuju. Metode yang digunakan adalah kuantitatif dengan pendekatan asosiatif. Populasi dalam penelitian adalah tamu Wisma Ilham Kabupaten Mamuju yang jumlahnya infinite, sehingga penentuan ukuran sampel menggunakan teori Hair dalam (Ibrahim, 2023) yaitu 5 kali jumlah indikator, dan diperoleh 70 responden, yang dipilih dengan teknik incidental sampling. Pengumpulan data dilakukan melalui observasi, wawancara, dokumentasi, dan penyebaran kuesioner. Uji validitas dan reliabilitas digunakan untuk menguji kualitas instrumen, sedangkan teknik analisis data yang digunakan adalah regresi linier berganda dengan uji parsial (uji t), uji simultan (uji F), dan analisis koefisien determinasi (R²). Hasil penelitian menunjukkan bahwa customer experience berpengaruh signifikan secara parsial terhadap revisit intention (thitung 5,028 > ttabel 1,996; sig. 0,000 < 0,05). Customer satisfaction berpengaruh signifikan secara parsial terhadap revisit intention (thitung 6,031 > ttabel 1,996; sig. 0,000 < 0,05). Customer experience dan customer satisfaction berpengaruh signifikan secara simultan terhadap revisit intention (Fhitung 53,035 > Ftabel 3,134; sig 0,000 < 0,05) dengan kontribusi tergolong kuat yakni sebesar 61,3%. Temuan ini menegaskan bahwa customer experience dan customer satisfaction merupakan faktor penting dalam membentuk niat kunjungan ulang tamu, meskipun masih terdapat 38,7% variasi revisit intention yang dijelaskan oleh faktor lain di luar model penelitian ini
Analisis Career path, Personal Branding & Religious Marketing terhadap Keputusan Melanjutkan Pendidikan Subekti, Winda; S, Ramli; Aqil, Muhammad
Journal of Management Branding Vol. 1 No. 1 (2024): Journal Of Management Branding
Publisher : Pascasarjana Universitas Muhammadiyah Mamuju

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71326/jmb.v1i1.7

Abstract

Marketing competence in educational institutions, especially universities, must use marketing strategies that are tailored to the needs and desires of the current community so that the interest of prospective students can be obtained. Therefore, it is necessary to carry out new studies that can be used to attract student interest. The aim of this research is to analyze the influence of career path, personal branding & religious marketing on the decision to continue education at the undergraduate program at Muhammadiyah University, Mamuju. This research is quantitative research using descriptive and explanatory research approaches. The sample in the research was taken using the Slovin formula with a sample of 226 respondents. Sampling took the form of simple random sampling. The survey was distributed online using Google Form to new students class 2023/2024. Data analysis took the form of validity, reliability, partial and simultaneous tests as well as multiple linear regression analysis methods using SPSS version 24.0 software. The results of the research show that: (1) career path has a direct and significant influence on the decision to continue education, both partially (individually) and simultaneously (together) for undergraduate students at Muhammadiyah University, Mamuju; (2) personal branding has a significant influence, both directly and indirectly, on undergraduate programs at Muhammadiyah University, Mamuju. (3) Religious marketing has a direct influence on undergraduate programs at Muhammadiyah University, Mamuju.
Pengaruh Olahraga Gateball dan Motivasi kerja terhadap disiplin pegawai Lingkup PUPR di Mamuju Sulawesi Barat Mallarangeng, Firman Juang; Aqil, Muhammad; S, Ramli
Journal of Management Branding Vol. 1 No. 1 (2024): Journal Of Management Branding
Publisher : Pascasarjana Universitas Muhammadiyah Mamuju

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71326/jmb.v1i1.8

Abstract

Gateball is a game and a new sport in West Sulawesi. This sport then developed and became an attractive option in terms of promoting sports and sports in society. In this game there is no age, because it does not require physical and mental strength to play this sport. However, skills are needed that will emerge from daily practice in the field. Along the way, this sport has developed so much in West Sulawesi, it is not difficult to find people playing gateball when we pass along the arterial road of Mamuju. This is a new phenomenon, because people playing in the yard of the office of the National Road Implementation Center of the Ministry of Public Works and Public Housing, West Sulawesi, seem to have become a new community that has never existed before. No less interesting is that those playing in the office yard on the arterial road are people who come from other places, or are not employees of the office that has the gateball field. There is another interesting thing, that it is regularly scheduled, local matches are held regularly every month. Finally, as time went by, several other agencies in the West Sulawesi Provincial Government took part in playing actively every day in the field. Researchers explore the possibility that there is an influence of gateball games on work motivation so that employee discipline increases. The author conducted research at the Department and Center of the Ministry of Public Works and Public Housing in West Sulawesi, as a work area where many employees play gateball on the Mamuju arterial field, the gateball game center as well as the traffic secretariat in West Sulawesi which is the yard of the National Road Implementation Agency. In early 2024 a survey was conducted on 30 respondents. Data is processed and analyzed using simple linear regression and simple linear regression techniques. The research results show that the gateball game has a positive effect on employee discipline, 36%, work motivation has a positive effect on employee discipline, 61.8%. The influence of gateball sports and work motivation together has a positive effect on employee discipline on average by 48.9%.
Penerapan Fungsi MSDM Dalam Upaya Meningkatkan Produktivitas Karyawan dalam Menyongsong Revolusi 4.0 Pradana, Fiqram Iqra; Aqil, Muhammad; S, Ramli
Journal of Management Branding Vol. 1 No. 1 (2024): Journal Of Management Branding
Publisher : Pascasarjana Universitas Muhammadiyah Mamuju

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71326/jmb.v1i1.9

Abstract

A resilient organization or company can survive all forms of change and the challenges of the times. This research aims to determine the application of human resource management functions in increasing employee productivity in welcoming Revolution 4.0. HRM that runs well will certainly be an advantage for every company and will ultimately improve the performance of its employees. The type of method used in this article is a literature review. The writing of this literature review adopted almost 80% of international and national articles published on various journal provider platforms on an international and national scale that discuss HRM, Productivity and Revolution 4.0. The research results show that implementing HRM functions by utilizing technology appropriately can increase employee productivity. Both managerial functions and operational functions.
Pengaruh Diversitas, Inklusi dan Kreatifitas Kerja terhadap Kinerja Pegawai di Perwakilan BKKBN Provinsi Sulawesi Barat Fahdiansyah, Dudi; S, Ramli; Aqil, Muhammad; Abdull, M Said
Journal of Management Branding Vol. 2 No. 2 (2025): Journal Of Management Branding
Publisher : Pascasarjana Universitas Muhammadiyah Mamuju

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71326/jmb.v2i2.79

Abstract

Abstrak: Penelitian ini bertujuan untuk memahami bagaimana diversitas, inklusi, dan kreativitas kerja memengaruhi kinerja pegawai di Perwakilan BKKBN Provinsi Sulawesi Barat. Pendekatan yang digunakan adalah kuantitatif, dengan teknik analisis regresi linear berganda. Seluruh populasi penelitian berjumlah 58 orang, dan dari jumlah tersebut, dipilih 30 responden berdasarkan teknik purposive sampling dengan kriteria: berjenis kelamin perempuan dan berusia maksimal 55 tahun. Hasil analisis menunjukkan bahwa secara bersama-sama, ketiga variabel tersebut berpengaruh signifikan terhadap kinerja pegawai, dengan nilai koefisien determinasi (R²) sebesar 0,587. Artinya, sebagian besar variasi dalam kinerja dapat dijelaskan oleh keberagaman, inklusi, dan kreativitas kerja. Namun, secara terpisah, hanya kreativitas kerja yang memiliki pengaruh signifikan terhadap kinerja pegawai. Diversitas dan inklusi belum menunjukkan dampak yang berarti secara statistik. Temuan ini menekankan pentingnya peran inovasi individu dalam mendorong kinerja birokrasi, serta perlunya memperkuat praktik keberagaman dan inklusi agar berkontribusi nyata terhadap produktivitas organisasi.
Co-Authors Abdull, M Said Alamsyah - Andi Zulkifli Ardyansah, Ardyansah Fahdiansyah, Dudi Ferils, Muh Halim3, Abdul Hari Yeni Kamarudin, Jamaludin KURNIA KURNIA, KURNIA Mallarangeng, Firman Juang Muchtar, Nuramalia Muhammad Aqil Nur Wahyunianti Dahri Nurvadila, Nurvadila Pradana, Fiqram Iqra Rasyid, Rohsita Amalyah Subekti, Winda