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All Journal Jurnal Pengabdian Mandiri Jurnal Manajemen Pariwisata dan Perhotelan
Astria Putri Ramadhani
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Humanities Decision Sciences, Operations Research & Management Languange, Linguistic, Communication & Media Social Sciences Other

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BRANDING INNOVATION FOR TRADITIONAL BEVERAGE PRODUCTS: INCREASING THE COMPETITIVENESS OF MSMES IN PENTINGSARI VILLAGE, SLEMAN, DIY YOGYAKARTA Nova Yudha Andriansyah Putra; Gilang Fahreza; Syaharuddin, Syaharuddin; Claudia Dwi Martina; Izzat Habib; Astria Putri Ramadhani; Rifqi Muhammad Ihsan
JURNAL PENGABDIAN MANDIRI Vol. 4 No. 8: Agustus 2025
Publisher : Bajang Institute

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Abstract

Pentingsari Village has significant potential in the agricultural sector, particularly in the availability of local food ingredients such as ginger, sappanwood, coffee, lemongrass, cloves, and cinnamon. However, this potential has not been fully utilized by the local population. Limited knowledge and skills in processing food ingredients into value-added products is one of the main challenges faced. This community service activity aims to improve the ability of the Pentingsari Village community to process local food ingredients into creative, economically valuable food products. The methods applied in this activity include identifying local food ingredients, providing counseling and inviting participants, and providing theoretical and practical training in food processing. This activity emphasizes the importance of clean processing, product innovation, and efficient marketing methods. This activity is expected to improve the community's skills and insight in food processing, while encouraging the development of competitive local products in the market. Through this training, it is hoped that there will be an increase in the income and welfare of Pentingsari Village residents, as well as strengthening the local economy by utilizing the potential of available natural resources. Evaluation of this program shows an increase in product quality and an entrepreneurial spirit among participants, which is expected to continue and bring long-term benefits to the village community.
Analisis Daya Tarik Wisata Kebun Raya Bogor terhadap Ulasan Pengunjung Astria Putri Ramadhani; Dyah Mustika Wardani; Gilang Fahreza
Jurnal Manajemen Pariwisata dan Perhotelan Vol. 4 No. 3 (2026): Agustus Jurnal Manajemen Pariwisata dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmpp-widyakarya.v4i3.6476

Abstract

Natural tourism plays an important role in providing recreational, educational, and restorative experiences for visitors. The appeal of a tourism area is determined not only by its natural beauty, but also by the comfort of the environment, the completeness of facilities, the quality of services, and the experiences perceived by visitors during their stay. This writing aims to examine the attractiveness of a natural tourism attraction based on visitor experiences and reviews. A descriptive qualitative approach was used, with data collected through interviews and documentation involving four informants selected through purposive sampling. The analysis was conducted using the 4A concept, which includes attraction, accessibility, amenities, and ancillary services, as well as the Electronic Word of Mouth (e-WOM) theory to understand how tourist experiences are reflected in digital reviews. The findings show that the main attractions lie in the natural scenery, fresh air, diverse attractions, and strong educational value. Visitors also considered the facilities and services to be fairly good, although improvements are still needed in terms of information availability, cleanliness, and area management during peak visits. These findings indicate that the quality of tourism attractions influences visitor experiences and encourages positive reviews as a form of destination evaluation.  
Co-Authors Claudia Dwi Martina Dyah Mustika Wardani Gilang Fahreza Izzat Habib Nova Yudha Andriansyah Putra Rifqi Muhammad Ihsan Syaharuddin