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All Journal Jurnal Pengabdian Mandiri Jurnal Manajemen Pariwisata dan Perhotelan
Rifqi Muhammad Ihsan
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Humanities Decision Sciences, Operations Research & Management Languange, Linguistic, Communication & Media Social Sciences Other

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BRANDING INNOVATION FOR TRADITIONAL BEVERAGE PRODUCTS: INCREASING THE COMPETITIVENESS OF MSMES IN PENTINGSARI VILLAGE, SLEMAN, DIY YOGYAKARTA Nova Yudha Andriansyah Putra; Gilang Fahreza; Syaharuddin, Syaharuddin; Claudia Dwi Martina; Izzat Habib; Astria Putri Ramadhani; Rifqi Muhammad Ihsan
JURNAL PENGABDIAN MANDIRI Vol. 4 No. 8: Agustus 2025
Publisher : Bajang Institute

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Abstract

Pentingsari Village has significant potential in the agricultural sector, particularly in the availability of local food ingredients such as ginger, sappanwood, coffee, lemongrass, cloves, and cinnamon. However, this potential has not been fully utilized by the local population. Limited knowledge and skills in processing food ingredients into value-added products is one of the main challenges faced. This community service activity aims to improve the ability of the Pentingsari Village community to process local food ingredients into creative, economically valuable food products. The methods applied in this activity include identifying local food ingredients, providing counseling and inviting participants, and providing theoretical and practical training in food processing. This activity emphasizes the importance of clean processing, product innovation, and efficient marketing methods. This activity is expected to improve the community's skills and insight in food processing, while encouraging the development of competitive local products in the market. Through this training, it is hoped that there will be an increase in the income and welfare of Pentingsari Village residents, as well as strengthening the local economy by utilizing the potential of available natural resources. Evaluation of this program shows an increase in product quality and an entrepreneurial spirit among participants, which is expected to continue and bring long-term benefits to the village community.
Peran Atraksi Wisata Sejarah Museum dalam Pengembangan Promosi di Objek Wisata Museum Gedung Juang Bekasi Rifqi Muhammad Ihsan; Dyah Mustika Wardhani; Gilang Fahreza
Jurnal Manajemen Pariwisata dan Perhotelan Vol. 4 No. 3 (2026): Agustus Jurnal Manajemen Pariwisata dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmpp-widyakarya.v4i3.6460

Abstract

This study aims to analyze the role of the Museum Gedung Juang Bekasi’s historical attractions in shaping its promotional strategy and to identify the gap between its digital promotional image and operational reality. A descriptive qualitative approach utilizing a case study method was employed. Primary data were gathered through passive participatory observation, documentation, and in-depth interviews using purposive sampling with museum management, the Bekasi Regency Culture, Youth, and Sports Agency and tourists. Data analysis involved data reduction, data presentation, and conclusion drawing, with validity verified through source and technique triangulation. The results indicate that the transformation of Museum Gedung Juang into a digital museum serves as a highly effective Unique Selling Proposition (USP) that drives the tourism promotion mix; interactive visual content successfully builds a strong destination image and stimulates tourist interest. However, the study identified an operational anomaly: the vulnerability of "smart tourism" operations to macro infrastructure instability. A sudden power outage during a visit disrupted video mapping visuals and interactive screens, instantly causing a failure in the "moment of truth" and risking tourist dissatisfaction. These findings underscore that the vital role of digital attractions as the core of promotion relies heavily on technical resilience. Consequently, it is recommended that management implement risk mitigation Standard Operating Procedures (SOPs) for electrical systems specifically by installing automatic generator sets and large-scale Uninterruptible Power Supply (UPS) units to ensure consistency between promotional promises and the actual tourist experience.
Co-Authors Astria Putri Ramadhani Claudia Dwi Martina Dyah Mustika Wardhani Gilang Fahreza Izzat Habib Nova Yudha Andriansyah Putra Syaharuddin