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All Journal Jurnal Manajemen Pendidikan Jurnal Pemberdayaan Masyarakat
Siti Syuhada
Universitas Jambi, Indonesia
Education Social Sciences

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Digitalization for Traditional Cakes from Small and Medium Enterprises by Malay Jambi Women Refnida Refnida; Siti Syuhada; Fachruddiansyah Muslim; Mayasari Mayasari
Jurnal Pemberdayaan Masyarakat Vol 4, No 4 (2025)
Publisher : Yayasan Keluarga Guru Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46843/jpm.v4i4.445

Abstract

This study examines the role of digitalization in enhancing the competitiveness of traditional cakes produced by small and medium enterprises (SMEs) owned and managed by Malay Jambi women, as part of the creative economy. The objective is to examine how social media platforms and user-friendly design tools contribute to enhancing product innovation, marketing, and business sustainability. Employing a Design-Based Research (DBR) approach with mixed methods, the study involved 30 female entrepreneurs engaged in traditional cake businesses in Jambi. Data were collected through observations, interviews, and surveys, followed by quantitative analysis using t-tests. The results indicate that digitalization, particularly the use of Instagram for promotion and Canva for packaging design, significantly improves product visibility, consumer appeal, and market access. Innovations in packaging and presentation strengthen customer engagement and increase sales. The findings conclude that digital-based product development empowers women entrepreneurs to overcome market limitations and contributes to local economic resilience. This research contributes by providing a new empirical model for integrating cultural heritage with digital transformation. Theoretically, the study expands our understanding of how digitalization can function not only as a business strategy but also as a catalyst for women's empowerment and the development of a sustainable creative economy within local socio-cultural contexts.
ANALISIS KURIKULUM MERDEKA DALAM PROSES PEMBELAJARAN OLEH GURU DI SMA NEGERI 1 MUARO JAMBI Novita Dwijayanti; Siti Syuhada; Hidayatul Arief
Jurnal Manajemen Pendidikan Vol. 11 No. 4 (2026): Regular Issue (In Progress)
Publisher : STKIP Pesisir Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34125/jmp.v11i4.3126

Abstract

This study employed a qualitative approach using a descriptive research design. The research was conducted at SMA Negeri 1 Muaro Jambi, with informants consisting of the principal, the vice principal for curriculum affairs, and teachers. Data were collected through in-depth inte rviews and documentation. Data analysis was carried out using the Miles and Huberman model, which includes data reduction, data presentation, and conclusion drawing. Data validity was ensured through source triangulation. The findings indicate that the implementation of the Merdeka Curriculum in the teaching and learning process at SMA Negeri 1 Muaro Jambi has been carried out through four stages: learning and assessment planning, implementation of learning and assessment, processing and reporting of assessment results, and reflection and follow-up of learning activities. Supporting factors for the implementation of the Merdeka Curriculum include learning communities, In-House Training (IHT), teacher collaboration, and school support. Meanwhile, the inhibiting factors are changes in curriculum policies, varying levels of teacher readiness, and students’ lack of optimal focus. To ensure that the Merdeka Curriculum is implemented in accordance with established guidelines, the school conducts academic supervision, evaluates instructional materials and learning plans, provides teacher training and mentoring, and strengthens collaboration among teachers. Based on the results of the study, it can be concluded that the Merdeka Curriculum at SMA Negeri 1 Muaro Jambi has been implemented effectively and in accordance with government guidelines.
Co-Authors Fachruddiansyah Muslim Hidayatul Arief Mayasari Mayasari Novita Dwijayanti Refnida, Refnida