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All Journal Jurnal Al-Ijtimaiyyah Jumat Ekonomi: Jurnal Pengabdian Masyarakat
Ridho, Muhammad Ali Zainur
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Religion Humanities Economics, Econometrics & Finance Education Social Sciences Other

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Peningkatan Kapasitas Promosi Digital pada UMKM Wisata Kuliner Cafe Sawah Glagahwero melalui Pendampingan dan Implementasi Branding Fawaid, Fawaid; Saini, Saini; Ridho, Muhammad Ali Zainur; Adinata, Dwi Rafelika Angger; Riksen, Riksen; Hasim, Muhammad Alfa; Febriansyah, Muhammad Naufal; Sahwan, Ahmad Danial; Imron, Mohammad Ali; Khoir, Ikmalul; Zulqornain, M. Fiqi
Jumat Ekonomi: Jurnal Pengabdian Masyarakat Vol. 6 No. 2 (2025): Agustus
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimasekon.v6i2.6142

Abstract

This community service activity aims to enhance the digital promotional capacity of Cafe Sawah Glagahwero's culinary tourism through mentoring and implementing branding strategies. Cafe Sawah is a village asset managed by a Village-Owned Enterprise (BUMDes) with significant potential to support nature-based tourism but is hampered by limited digital literacy and suboptimal promotional strategies. The Asset-Based Community Development (ABCD) method was used, encompassing observation, branding strategy design, digital content creation assistance, promotional implementation, and monitoring and evaluation. The mentoring results demonstrate improved management skills in photography, videography, content editing, and social media management. The branding implementation resulted in a consistent visual identity, an increase in the number of Instagram followers from 0 to 360 with a 7.8% engagement rate, and an increase in customer visits. These findings confirm that the synergy between human resource capacity building and digital promotional efforts can strengthen brand image, increase competitiveness, and provide sustainable economic benefits for the village community. This program is expected to become a model for developing other village assets utilizing digital technology and branding strategies.
ISLAMIC-BASED MEDIATION FOR STRENGTHENING FAMILY RESILIENCE: A COMMUNITY DEVELOPMENT APPROACH TO DAUGHTER-IN-LAW AND MOTHER-IN-LAW CONFLICT Safithri, Awaliya; Khoir, Qoidul; Umam, M. Syafiqil; Riski, Mohammad; Ridho, Muhammad Ali Zainur
Jurnal Al-Ijtimaiyyah Vol. 12 No. 1 (2026): In Press
Publisher : Universitas Islam Negeri Ar-Raniry Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22373/al-ijtimaiyyah.v12i1.33527

Abstract

This study examines the role of Islamic-based mediation in strengthening family resilience within Muslim communities, particularly in conflicts between daughters-in-law and mothers-in-law. Such conflicts represent a significant social issue that not only affects household harmony but also influences broader community stability. This research aims to analyze mediation practices and formulate a community-oriented mediation model grounded in Islamic family law principles. Using a qualitative multi-site case study approach, the research involved eight Muslim families experiencing in-law conflicts, as well as mediators including religious leaders and institutional actors. Data were collected through in-depth interviews, observations, and document analysis, and analyzed thematically. The findings reveal that conflicts are primarily triggered by parental interference, differences in values and parenting practices, and economic tensions. Effective mediation is characterized by the integration of Islamic values such as musyawarah (deliberation), ishlah (reconciliation), and justice; the balancing of power relations; and the establishment of clear agreements regarding roles and communication. These mediation practices contribute not only to conflict resolution but also to strengthening family resilience in psychological, social, and spiritual dimensions. This study proposes an Islamic relational mediation model that positions mediation as a community-based strategy for reinforcing social cohesion and family resilience. The findings highlight the importance of culturally grounded mediation in supporting sustainable community development within Muslim societies.
Co-Authors Adinata, Dwi Rafelika Angger Awaliya Safithri Fawaid Febriansyah, Muhammad Naufal Hasim, Muhammad Alfa Imron, Mohammad Ali Khoir, Ikmalul Qoidul Khoir Riksen, Riksen Riski, Mohammad Sahwan, Ahmad Danial Saini Umam, M. Syafiqil Zulqornain, M. Fiqi